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Cellsmart Agency Presentation

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CellSmart is a full service mobile marketing agency, specialising in everything the mobile device has to offer marketers for mobile advertising and marketing. Through our expertise in everything mobile, and end-to-end offering, from mobile marketing products and services, to mobile technology platforms, we are able to provide the best in creative mobile marketing by conceptualising, managing, developing and implementing mobile campaigns and strategies.

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Cellsmart Agency Presentation

  1. 1. Mobile Marketing<br />
  2. 2. Who we are?<br />What we do?<br />Why we do it?<br />Where we fit in?<br />Case studies?<br />
  3. 3. Cellsmart in a nutshell…<br />
  4. 4. Mobile Marketing<br />“Mobile Marketing is in fact the strategy around engaging the brand with consumers in a mobile environment, to deliver and achieve the desired objectives”<br />
  5. 5.
  6. 6. 10 years ago who would have thought that the cell phone would have grown to become so integral to over 43 million South Africans and over 3 billion people worldwide<br />
  7. 7. Convergence<br />
  8. 8. Stats<br />
  9. 9.
  10. 10. Where does <br />mobile fit in?<br />
  11. 11. ATL<br />TTL<br />BTL<br />
  12. 12. It fits into the<br />Marketing mix<br />
  13. 13. Extending consumer touch points<br />
  14. 14. Interacting with the brand<br />
  15. 15. Giving them a voice<br />
  16. 16.
  17. 17. Light bulb <br />Moment…<br />
  18. 18.
  19. 19. Extension of your services<br />
  20. 20. Case Studies<br />
  21. 21. www.kfcmobile.co.za<br />&<br />www.kfcmusic.co.za<br />
  22. 22. User generated content – upload photo & video<br />Viral content – download & share branded content<br />Social aspect – connection with students,campuses, music events!<br />Viral – “Refer a friend”<br />Interactionwith grassroots music culture – branded cultural events!<br />Public chat wall – branded social talk<br />Social interaction – vote for favourite bands<br />
  23. 23. Band/Artist Profiles: online branded community – vote, download ringtones.<br />
  24. 24. KFC TRL Radio:<br />Be A VJ<br />Vote for tracks: 2-way interaction<br />
  25. 25. www.mitsubishimobile.co.za<br />
  26. 26. DETAIL IT – customise downloadable content (UGC)<br />VIRAL CONTENT – download, share with a friend<br />INFORMATIVE – get info on Mitsubishi Lancer<br />
  27. 27.
  28. 28. The birth <br />Social networking changing lives…<br />
  29. 29. Make your move…<br /><ul><li>Young people have ‘got the message’ about HIV prevention.
  30. 30. What continues to drive HIV is not their response to the message, but their response to their circumstances.</li></ul>Source: Pettifor et al (2004). HIV and sexual behaviour among young South Africans: A national survey of 15-24 year olds 2003., Reproductive Health Research Unit, University of Witwatersrand (secondary analysis)<br />
  31. 31. MYMsta…<br />
  32. 32. Enter…MYMsta!<br /><ul><li>World’s firstcell phone-based social network dedicated to youth empowerment & HIV prevention
  33. 33. Primary goal: creating links to opportunity
  34. 34. Designed to complement Love Life’s face-to-face network
  35. 35. Incredibly inexpensive(R0.02 - 0.05/page)</li></li></ul><li>Network – create your profile, add friends, chat<br />Socially relevant – discussion forums<br />
  36. 36. THANK YOU…<br />Lets do business! <br />Contact Us:<br />e-mail: info@cellsmart.co.za / www.cellsmart.co.za<br />CT: (021) 685 5910 / JHB: (011) 787 6422<br />Make a change, Choose Mobile Marketing<br />

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