Media Trends and Training in Sri Lanka

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A presentation on media trends globally and locally in Sri Lanka and how they should influence the organisational development of media training institutions in Sri Lanka.

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Media Trends and Training in Sri Lanka

  1. 1. Opportunities Challenges Context Sanjana Hattotuwa Senior Researcher, Centre for Policy Alternatives Ashoka News and Knowledge Entrepreneur
  2. 2. HELP WANTED Immediate
Opening! Sri Lankan newspapers seek individuals who can rescue print media from impending irrelevance. Qualified applicants must possess new media skills and understand web technologies. Getting people to pay for online content will be added bonus. Must be able to work from home, on the road and at office. Mobile phone essential. Persons resistant to change need not apply.
  3. 3. Context
  4. 4. ECONOMICS TODAY Context Not a happy time. Global recession + local fiscal mismanagement + media • repression = fragmented, cash strapped markets Cover prices and subscriptions do not cover costs of content production • Advertisers have a de facto control over print and electronic media • Readers of alternative press are not purchasers. Same problem with new • media! Lack of advertising increases costs, decreases market share, volume, • distribution and impact
  5. 5. ECONOMICS TODAY Context may have to shut down. Spectrum will struggle • Montage without GoSL ads. Leader recently had the worst ad revenues in 13 years • Sunday Leader shut down, never profitable • Morning • WithoutGoSL ads, any publication finds it hard to survive. GoSL ads only go to State media. • Vicious cycle of financial crisis
  6. 6. Challenges
  7. 7. FOES OF FOE Challenges
  8. 8. SCENARIOS War heightens / risk increases / FOE decreases • Violence continues / print & electronic suffer / web media stronger • War ends / FOE increases / media freedom flourishes • Irrespective of war trajectory, web media grows wider and deeper, including • diaspora content production Terrorism slow burn / status quo continues • Journalists leave Sri Lanka / continue to write •
  9. 9. CONVERGENCE | QUAD PLAY Internet Challenges TV Telephony Wireless
  10. 10. CONVERGENCE CREATES CENSORS Challenges • Tamilnet.com blocked since June 2007 • Teleconferencing disallowed on Suntel • SMS blocked on independence day / Dialog blocks JNW • Mobile telephony regularly shut off in embattled areas • Telcos complying with unwritten MoD diktats?
  11. 11. Opportunities
  12. 12. 6 DRIVING FORCES 1.Increasing media consumption Generational 2.Fragmentation 3.Participation 4.Personalisation Business 5.New revenue models (?) Technology 6.Broadband availability
  13. 13. FUTURE TRENDS Opportunities New Media and Citizen Journalism will merge with MSM • Consumers will become producers • Citizen will become witnesses who report • Audiences will fragment, broadcast and distribution will be redefined • MSM on the web will become places not static products. • News will be a conversation - reported and then responded to. • Mobiles will be ubiquitous and everyone will be addressable •
  14. 14. GLOBAL TRENDS
  15. 15. WHERE WILL REVENUE COME FROM? Accenture, 2007 Monetising user generated content
  16. 16. CONTENT CONSUMPTION Accenture, 2007
  17. 17. YOUTUBE.COM billion video streams watched by 91 million viewers in •5 September ’08 • Average duration 2.9 minutes • 44% of online video on Google / YouTube • Average of 55 videos a month per user • In July ’08, Americans watched 11.4 billion videos, a total Source: http://www.comscore.com/press/release.asp?press=2444
  18. 18. PRINT OR ONLINE? Accenture, 2007 Moving away from print and terrestrial to online media
  19. 19. PRINT IN ASIA 400,000 300,000 200,000 100,000 0 2003 2004 2005 2006 2007 Asia Europe North America Source: Time Magazine, 2 March 2009
  20. 20. PRINT VS ONLINE IN SRI LANKA
  21. 21. PRINT VS ONLINE IN SRI LANKA
  22. 22. HOW THE WEB HAS CHANGED THE MEDIA INDUSTRY
  23. 23. CNN IREPORT
  24. 24. NOWPUBLIC.COM
  25. 25. DEMOTIX
  26. 26. USTREAM MOBILE
  27. 27. FACEBOOK FOR STRONGER SOCIAL NETWORKING IFJ campaign to free Tissa Pissu Poona
  28. 28. Source: http://apramana.com/web/top-10-sri-lankan-twitter-users/ TWITTER
  29. 29. SRI LANKAN / DEVELOPING WORLD TRENDS
  30. 30. MOBILE GROWTH IN SRI LANKA Mobiles (in millions) Fixed lines (in millions) 8 6 4 2 Lirneasia 0 2001 2002 2003 2004 2005 2006 2007
  31. 31. OVERALL 200,000 broadband users • Several thousand mobile broadband users • 3 million fixed lines / 8 million mobiles / 11 million SIMs (Source: Lirneasia) • Heavy use of SMS • Most newspapers have websites • Around 1,000 blogs • Facebook groups / social networking vibrant particular in Middle East •
  32. 32. WEB BASED CITIZEN JOURNALISM IN SRI LANKA
  33. 33. INFORMANTS
  34. 34. VERNACULAR NEW MEDIA • Vikalpa YouTube videos watched hundreds of thousands of times (~200 from Nokia 93i, ~150 from DV) • Shortvideo vernacular content more popular than vernacular blogging • CPA first with tri-lingual UNICODE website. • 100+ Sinhala and Tamil blogs on Kottu, out of over 300 in just the past two years.
  35. 35. IS SLPI TEACHING ITS STUDENTS TO LEVERAGE WEB 2.0 AND NEW MEDIA?
  36. 36. MOBILE / SMS NEWS 1,000 SMS messages Rs. 8,053 via http://www.intellisms.co.uk Rs. 1,000 on Dialog
  37. 37. IMPACT OF NEW MEDIA: LONG TERM • Emphasison communicative rights: citizens have a right to produce and access a wide and diverse range of information and views that inform them on the main issues of the day. • Information treated as a public good • Freedom of expression not simply the media’s right to publish / produce but the ability and rights to participate in the discussions
  38. 38. IMPACT OF NEW MEDIA: LONG TERM (LONG TAIL) • Hyper-local, topic specific media now possible • Niche content attracts consumers over time • Niche content archives become valuable over time • E.g. paddy cultivation best practices in Mahaweli C Sector, surf conditions in Arugam Bay, garment sector worker’s mobile blog
  39. 39. GROUNDVIEWS VS. THE ISLAND
  40. 40. EVOLUTION OF MEDIA ETHICS Groundviews vs. The Island (PCC useless in 2007) but Editor asks for • reprint permission in 2009 The Sri Lankan blogosphere vs. Lakbima (emergence of a strong new • media collective) MSM journalists will need to recognise blogs are legitimate sources of • information - attributing them correctly Media trust models will need to develop to determine bias of • crowdsourced journalism
  41. 41. HOW WILL YOU RESPOND • How will you shape the institution to deal with these trends - political and technological? • How will you shape the training to address the development in media?
  42. 42. THANK YOU sanjana@cpalanka.org

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