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Marlon Parker: Mxit Reach in Tanzania, June 1st 2012

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Marlon Parker's (RLabs and Mxit Reach): Saving Lives with Social Media - Develop an app for social problem using Mxit platform in Tanzania. At COSTECH Innovation Space, June 1st 2012, Dar es Salaam.

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Marlon Parker: Mxit Reach in Tanzania, June 1st 2012

  1. 1. Mobinomics Marlon Parker
  2. 2. “To be truly happy in thisworld, You first need a cellphone...”Ted Turner
  3. 3. 5+ Billion
  4. 4. Mobile Growth 550%
  5. 5. 91% of mobile phone usersgo online to socializecompared to only 79% of PCusers67% are likely to rally support fora cause60% are likely to use mobilephones for transactions95% use mobile web to keepinformedYouth are expert users and earlyadopters
  6. 6. 400+ MillionMobileusers
  7. 7. Mxit50+ Million users
  8. 8. Community Relevance Economic Entertainment Livelihood Educate ServicesMobile Health MapsOpportunity
  9. 9. “Every Generationneeds a Revolution”
  10. 10. What is Mxit?
  11. 11. Africa’s largest Mobile Social Network
  12. 12. 2001- 04…
  13. 13. SMS Game: Alaya
  14. 14. 2005…
  15. 15. Mxit is Born
  16. 16. 2011…
  17. 17. 2012…
  18. 18. Mxit Reach
  19. 19. “We are the catalyst andvehicle for African change agents to realise impact,growth and change on the continent via mobile phones.”
  20. 20. Mxit Reach Focus- Education- Health & Safety- Economic Development- Advocacy
  21. 21. Mxit Dev Tools- .Net SDK- Mobi Portal API- REST API
  22. 22. Mxit Advantages- 3,000+ handsets- Feature/Smart Phones- Scale- Already 50+ M users
  23. 23. 31 July 2012
  24. 24. What we want- Social/Social Bus App- Preferably team effort- Submitted by deadline- Tell us your buildingexperience
  25. 25. What we give you- Feedback by RLabs- Publication of App on Mxit& Reach- Tsh 1,000,000 in cash- Ads worth Tsh 19,000,000
  26. 26. Community Relevance Economic Entertainment Livelihood Educate ServicesMobile Health MapsOpportunity
  27. 27. mxit.comcode.mxit.commxitreach.org m.mxit.com

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