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Hoshin Kanri:
Creating a Strategy Deployment Plan that Gets Results

Webinar
December 5, 2013
Welcome!
•
•
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•
•
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•

Argentina
Australia
Canada
Denmark
France
Great Britain
Israel
India
Latvia

•
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Morocco
Malaysia
Netherlands
New Zealand
Norway
Qatar
Russia
Saudi Arabia
United States

www.ksmartin.com/subscribe
© 2013 The Karen Martin Group, Inc.
 Coach / Facilitator / Consultant / Trainer: 
Lead Lean transformations & develop people 
across all industries.
 Teacher: University of California, San Diego
 Author & Speaker:
Karen Martin, President
The Karen Martin Group, Inc.
www.ksmartin.com

2013 Shingo 
Prize winner!

© 2013 The Karen Martin Group, Inc.

3
Upcoming Webinars

New dates added:  Feb 27, Mar 27, Apr 22, Mar 13
© 2013 The Karen Martin Group, Inc.
Before the webinar…
• The materials are available on:
– www.ksmartin.com/files/webinarmaterials/MM‐
DD‐YYYY_slides.pdf (or _handout.pdf)

After the webinar…
• All recordings are available on:
–
–
–
–

www.vimeo.com/karenmartingroup
www.youtube.com/karenmartingroup
www.slideshare.net/karenmartingroup
www.ksmartin.com/webinars

• The materials are available on:
– www.slideshare.net/karenmartingroup
© 2013 The Karen Martin Group, Inc.
© 2013 The Karen Martin Group, Inc.

6
Requirements for Excellence 
in ANY Endeavor

To purchase Shingo award‐winning The Outstanding Organization: 
www.amzn.to/VSMbk

© 2013 The Karen Martin Group, Inc.

7
© 2013 The Karen Martin Group, Inc.
70%
Organization is attempting “more than” or 
“significantly more than” we can 
reasonably handle.*

* Poll of 700+ Subscribers
9
Booz & Company Findings
90%

82%

80%
70%

64%

60%
50%

49%

40%
30%
20%
10%
0%

No written
priorities
© 2013 The Karen Martin Group, Inc.

Conflicting
priorities

Competing
demands
10
Sporting Goods Manufacturer –
Product Launches Per Year
80

73

70

No additional 
resources; 
higher quality 
products 
launched

60
50
40
30

24

20
10
0

Pre‐Focus
© 2013 The Karen Martin Group, Inc.

Post‐Focus
11
Focus Law #1:
STOP DOING
Focus Law #2:
DO FEWER THINGS 
AT ONCE
© 2013 The Karen Martin Group, Inc.
© 2013 The Karen Martin Group, Inc.
A Key to Apple’s Success?
“…saying no to 1,000 things 
to make sure we don’t get on the 
wrong track or try to do too 
much. We’re always thinking 
about new markets we could 
enter, but it’s only by saying no 
that you can concentrate on the 
things that are really important.”
— Steve Jobs

© 2012 Karen Martin & Associates, LLC

14
What is Your Improvement Strategy?

© 2013 The Karen Martin Group, Inc.

15
Annual Hoshin Planning 
(Strategy Deployment)

• Builds consensus around TRUE NORTH.
• Creates organizational focus on what matters most
© 2013 The Karen Martin Group, Inc.
For Further Study
Building PDSA Capabilities
Strategy 
Deployment 
(Hoshin Kanri) 
or A3
Value 
Stream 
Mapping

Daily Improvement, Projects, 
& Rapid Improvement Events
© 2013 The Karen Martin Group, Inc.
Develop
hypothesis

Refine
Standardize 
Stabilize

Conduct 
experiment

Measure 
results
© 2013 The Karen Martin Group, Inc.

19
Strategy Deployment (Hoshin Kanri)
X‐Matrix

© 2013 The Karen Martin Group, Inc.
Using A3 for Strategy Deployment: 
Undergoing “Mother” (macro) and “Baby” (micro) PDSA Cycles
•
•
•
•

© 2013 The Karen Martin Group, Inc.

What’s the gap?
What’s preventing us from meeting targets?
Why?
What actions do we need to take?

21
Strategy Deployment Plan ‐ Fiscal Year XX

Last Revised: XX/XX/XX

Quarterly Update:  Q1 20XX

Mission ‐ Type the mission that is trying to be achieved by the organization.
Performance, Gaps, and Targets
Metric

20XX Actual

20XX Target

20XX Actual

This Year's Action Plan
Goal
Success Metric
1)

2)

Current Business Conditions
Reflection of the current business conditions that could cause work needed to be done or work that needs to 
stop.  What will be driving this years work?

3)

4)

Rationale for 20XX Plans
Explain how the current business conditions will affect your plans for the coming year.

5)

6)
Follow‐Up / Un‐resolved Issues
Anything from the current that needs to be carried over to the next year.  Why?

Owner

Initiative / Priority / Project
A
B
C
D
E
F
A
B
C
D
E
F
A
B
C
D
E
F
A
B
C
D
E
F
A
B
C
D
E
F
A
B
C
D
E
F
Template is provided courtesy of Matt Wrye  www.beyondlean.com  

Will be available for download by Thursday, December 12 – www.ksmartin.com/downloads
© 2013 The Karen Martin Group, Inc.

22
“Hoshin‐Lite” Annual Work Plan
PRE ‐ Gain clarity around overarching business needs.
1. List everything you could do (and that you are doing).
2. Categorize into:
–
–
–
–

Must‐do, can’t fail
Maybe
Eliminate
Delay (next fiscal year)

3. Decide what you will do; gain consensus.
4. Prioritize and create plan.
POST ‐ Manage plan via weekly updates (may be able to reduce 
to monthly reviews – but be careful!).

© 2013 The Karen Martin Group, Inc.

23
PLAN DEVELOPMENT PRE WORK
Gain clarity (and consensus) 
around business needs.

© 2013 The Karen Martin Group, Inc.

24
What matters?
To whom?
Why?
25
PLAN DEVELOPMENT PRE WORK
Reflect on the organization’s current performance &                   
its position in the marketplace/community.

Where are                     
we having 
problems?
What 
opportunities     
can we leverage??
© 2013 The Karen Martin Group, Inc.

26
PLAN DEVELOPMENT PRE WORK
Gather lists of:
•
•
•
•
•

All active projects and initiatives
All stalled projects and initiatives
All planned projects and initiatives
All desired projects and initiatives
All “stealth/rogue” projects and initiatives

© 2013 The Karen Martin Group, Inc.

27
Strategy Deployment:
The mechanics of a 2‐3 day              
planning session

© 2013 The Karen Martin Group, Inc.
Label Four Flip Chart Pages & Hang on Wall
Must do

Maybe

1. List what you could do on 
3x6” post‐its (active or 
planned initiatives, 
projects & improvement 
activities). Gain consensus.
2. Categorize them (place 
post‐it on appropriate 
page. Gain consensus.
Delay

Eliminate

3. Decide what you will do. 
(Move “maybe’s” onto one 
of the other three pages.) 
Gain consensus.

© 2013 The Karen Martin Group, Inc.

29
Must do

Maybe

Delay

Eliminate

Step 4
Decide what 
you will do; 
Create Plan

© 2013 The Karen Martin Group, Inc.

30
Easy

Prioritization Grid
1
2

Ease of Implementation

3
4
5
6
7
8
9
10
11
12

Difficult

13
14
15

High

Low
© 2013 The Karen Martin Group, Inc.

Anticipated Benefit
PACE Improvement Prioritization Grid ‐ Example
Easy

9

5

22

23
10

13

17

8

3

21

4

Ease of Implementation

15
20

14

7

2

1

19

16
6

11

18

Difficult

12

Low
© 2013 The Karen Martin Group, Inc.

Anticipated Benefit

High
Highest 
priority

Prioritization Grid
0.7

0.6

Ease of Implementation

0.5

0.4

0.3

0.2

0.1

0
0

0.1

0.2

0.3

0.4

0.5

0.6

Potential Benefit

See The Outstanding Organization, p. 83 for an extensive list of prioritization considerations.
© 2013 The Karen Martin Group, Inc.
Free Downloadable Excel Prioritization Chart 
The Outstanding Organization: Achieving Focus
Prioritization Chart

Chart Title

To use this Template:
1) Enter the title of the chart in Cell B2
2) Enter the number of items (e.g. projects, improvement activities, etc.) in cell B4
3) Enter the item name and ranking information into A8-D8 and so on.

5

Number of Items
4
Item Name
1
2
3
4
5

Execution Ease
1
3
5
7
9

Degree of
Urgency*
1
2
3
4
5

Prioritization  Chart
10
9
8

Execution Ease

Item
Item
Item
Item
Item

Organizational
Benefit
9
7
5
3
1

7
6
5
4
3
2
1
0
0

1

2

3

4

5

6

7

8

9

Organizational Benefit

* Degree of urgency is indicated by bubble size.

www.ksmartin.com/TOO
See The Outstanding Organization, p. 83 for a list of prioritization list considerations
© 2013 The Karen Martin Group, Inc.

10
Modified Strategy Deployment Annual Plan
< Company Name >
2013 Priorities
2013 Goals & Objectives

1. Increase sales 5%.
3. Achieve 10% profit.

2. Achieve 50% gross margin.
4. Improve morale (metric TBD).
X = Planned

Priority

5
8
9
17
29
32
33
10
30
31
25
26
15
20
22

Content removed for confidentiality 

21

● =  Actual

Jan

Feb

3,500 uni ts  s ol d by 12/31/2013 through a l l  cha nnel s  
(a pprox. $700K)

2
11

Goal or Measurable Objective

X

X

X

X

X

X

Devel op & del iver tra i ni ng to top 50 Dea l ers

X

X

X

X

X

X

X

X

Educa tion: 1 s chool  di s tri ct s pec'd/underperforming 
COM dis tri butor (25) by 12/31 va l ued a t mi n $35K ea ch
10 new dea lers on boa rd (net) ($500K per dea l er thi s  
yea r)
5 new di s tri butors  bri ngi ng $200K a nnua l  rev (& 5 
termi na ted)

X

X

X

X

X

X

X

X

X

X

X

X

X

X

Howa rd

Mi cha el   S

X

X

X

X

X

X

X

X

X

Howa rd

X

X

Mktg Ops
3

HR

Fin

3

3

Bob

2

PE Pario

COM  CDs /  PD 
PD 
BMD SWS
Direct  AMs Rec Mgmt

3

1

1

3

2
1

3

2

3

3

3

2

3

1

3

3

3

Mi ke B

3

3

2

3
3

2

X

X

X

X

X

X

X

X

X

X

Howa rd

Howa rd

2

3

X

X

X

X

X

X

X

X

X

X

Howa rd

Da na

1

3

3

X

X

X

X

X

X

X

X

X

Howa rd

Ma rk H

2

3

Howa rd

Howa rd

X

X

X

X

X

X

X

X

X

Howa rd

Howa rd

Ji m

Ra nda l l

Ji m

Jos h

TBD

X

X

X

TBD
Useful  reporti ng a nd metri cs a re es ta bl i shed a nd i n 
pl a ce 

X

X

TBD

X

X

TBD

X
X

X

X
X

X

X
X

X

1

3

X
X

X
X

X

X

X

X

X

Jos h

Ji m 

Sys tem 7.0's  i n pl a ce

1

1

X

Sha nnon 

1

Ji m 

Ra nda l l

1

3

1

X

X

X

Phyl l is

1

Mi cha el  M

2

Ma tt D

3

Nea l l

X

1

Da na
Da vi d R

1

1

1

1

1

1

1

1

1

1

1

1

1

3

2

Sus a n

X

3

3

Nea l l

X

3

1

Jos h

X

3

1

Mi cha el  M

X

3

1

1

1

1

3

Ji m

TBD

© 2013 The Karen Martin Group, Inc.

Josh R?

X

X

La y out compl ete; equi pment i ns ta l led

2

X

X

30 pa rts  s ourced in U.S.; compl eted pl a n for ma na gi ng 
Chi na ‐s ourced pa rts
Wa rehous e l a id out; ka nba n revi s ed; Sys pro 
i mplemented

Da na
Rex/Tim 

X

X

Des ign cha nged to s ol ve dela m i ss ue  l ong‐term

Bob

X

20 by yea r‐end

1

14

X

X

10 projects  s pec'd  by 12/31; $300K rev by 12/31

100% a ccura te pa yrol l ; 100% ma na gement s a ti sfa cti on 
a t Apri l mgmt. meeting
Internet ta s k l is t is  si mpl i fi ed a nd strea ml i ned for 
PDs  then pl a n is  rol led out to PDs  
Des ign Ca l cul a tor i s  upda ted success ful l y a nd rol l ed 
out

Level of Effort/Involvement Required
IT

Exec Owner

X

Competi tive Ana l ys i s  compl ete a nd di stri buted for us e

13

Aug Sep Oct Nov Dec

Tactical 
Owner

Bob

Mar Apr May Jun Jul

Revis ed cours e ma teri a l s  by 6/30/2013

Plan review dates:

Bob

X

24

12

Created: 01‐14‐13
Revised: 

1

2

3

1

1

3
3

3

2
1

X

X

X

Susa n

Sha nnon

3

X

X

X

Susa n

Sha nnon

X

X

Susa n

Da vi d R

3

2

2

3

3

X

X

X

X

X

X

2

3

3

3

3

2

3
3

3

X

3
3

1
2

2

3

35
POST: Plan Management
• Weekly status meetings to start, then 2x a month, 
then monthly (required attendance).
– Focus: how to turn yellow & red items into green.
– Expectation: Full team helps remove obstacles.
– Tone: supportive but tough.

• Visibility matters: post progress physically!
• Plan is adapted to changing conditions, but avoid 
Org‐ADD (organizational attention deficit disorder) 
and falling prey to unnecessary distractions.

© 2013 The Karen Martin Group, Inc.

36
Strategy Deployment:
Necessary leadership behaviors           
and cultural shifts

© 2013 The Karen Martin Group, Inc.
Necessary leadership mindset & 
behavioral shift:
FROM: “We have all the answers.”
TO: “What do you think?”

© 2013 The Karen Martin Group, Inc.
Strategy Deployment Key Feature: Catchball
What?
How?
Who?
When?

Executive 
Team

What?
How?
Who?
When?

Year 1

Senior 
Mgmt

Year 2
Year 3

What?
How?
Who?
When?

Middle 
Mgmt

What?
How?
Who?
When?
© 2013 The Karen Martin Group, Inc.

Frontlines
39
“Going to the gemba 
has been life changing 
for me as a leader.”
‐ Ginny Cattaneo, Sr. VP, Franklin
Templeton Investor Services 

© 2013 The Karen Martin Group, Inc.

40
Cascading Goals is the Means to 
Organizational Alignment
Organization

Division/Business 
Unit

Department

Division/Business 
Unit

Department

Department

Division/Business 
Unit

Department

Department

Department

Individual

Individual

Individual

Individual

Individual

Individual

Individual

Individual

Individual

Individual

Individual

Individual

© 2013 The Karen Martin Group, Inc.
Productivity (Pounds Produced / Hr Worked)
115.0

Pactiv
Implements
Strategy
Deployment

108.0

105.9

101.0

95.2
93.0

94.0

90.6
87.0

84.8

86.3

80.0

FY '06

FY '07

FY '08

FY '09

FY '10

YTD '11
42
Rockwell Automation
25
20

20

Projects
Started

15

12

12

10
5

Projects
Completed

3

0
Pre‐Focus
© 2013 The Karen Martin Group, Inc.

Post‐Focus
43
Clarity
Consensus
Courage
Commitment

© 2013 The Karen Martin Group, Inc.

44
Avoiding the Shiny Ball Syndrome 
(Organizational ADD) Requires…
• Clarity – about what really 
matters & organizational 
direction.
• Consensus – about how best 
to get there.
• Courage – to actively choose 
to “not do” or “not do now.”
• Commitment – to stick with 
the plan.
© 2013 The Karen Martin Group, Inc.

From the Focus chapter:
The Outstanding Organization, Karen Martin
For Further Questions

Karen Martin, President
7770 Regents Road #635
San Diego, CA 92122
858.677.6799
ksm@ksmartin.com
Blog & newsletter:  www.ksmartin.com/subscribe

© 2013 The Karen Martin Group, Inc.

46
Your Questions
• How can we relate Hoshin Kanri to the 
Balanced Scorecard Method for strategic 
management/measurement? (Ahmad)
• How does this work in a highly siloed 
organization? (Anne)

© 2013 The Karen Martin Group, Inc.

47

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