Social Networking For The Building Industry

Social Networking for the Building Industry © Building Industry Resources 2009-2010

Traditional, Outbound Marketing © Building Industry Resources 2009-2010

Inbound Marketing © Building Industry Resources 2009-2010

What is Social Networking? Individuals or organizations connected by some interdependency, such as friendship, business exchanges, likes, dislikes or beliefs. Social Media supports the human need for social interaction using Internet- and web-based technologies, changing broadcasts from one- to-many to many-to-many. © Building Industry Resources 2009-2010

Why utilize Social Networking? Additional tool for Marketing & Public Relations: •Promote your brand •Drive people to your website •Level marketing playing field between small and large firms “The conversation is happening •Motivate your audience to action with or without you.” - D. M. Scott © Building Industry Resources 2009-2010

Why utilize Social Networking? Meet and retain clients and collaborators: •Interact •Respond to stories •Build familiarity and trust •Motivate your audience to action “The conversation is happening with or without you.” - D. M. Scott © Building Industry Resources 2009-2010

Why utilize Social Networking? Share information: •Learn •Educate •Motivate your audience to action “The conversation is happening with or without you.” - D. M. Scott © Building Industry Resources 2009-2010

Why utilize Social Networking? It’s free! * “The conversation is happening with or without you.” - D. M. Scott © Building Industry Resources 2009-2010

Proof: Facebook: •More than 300 million active users. •Average user has 130 friends. •Fastest growing demographic is 35 years and older.1 Twitter: •As of April 2009, Twitter was growing at a rate of 2,565%. •Reached more than 13 million people that month.2 1 http://www.facebook.com/press/info.php?statistics 2 http://socialmediastatistics.wikidot.com/twitter © Building Industry Resources 2009-2010

Proof: LinkedIn: •Record traffic in September 2008 with 11.9 M unique visitors. •The majority (66%) are decision makers or have influence in the purchase decisions at their companies.2 YouTube: •75% of the total U.S. Internet audience viewed online video (July 2008). •51% of users go to YouTube weekly or more.2 2 http://socialmediastatistics.wikidot.com/twitter © Building Industry Resources 2009-2010

Social Networking Site: LinkedIn © Building Industry Resources 2009-2010

Social Networking Sites for Blogging © Building Industry Resources 2009-2010

Social Networking Site: Facebook © Building Industry Resources 2009-2010

Social Networking Site: Twitter © Building Industry Resources 2009-2010

Other Social Networking Sites: •Architectural Record’s •MySpace Community page •Squidoo •Ava Living •Ning •Active Rain •Fast Pitch •MyFacilitiesNet & •eHow MyCleanLink •Plaxo •YouTube •ECademy •SlideShare © Building Industry Resources 2009-2010

Principles for Success: •Draw up your plan Why are you networking? Who do you want to attract? What story do you have to tell? © Building Industry Resources 2009-2010

Principles for Success: •Build your profile Personalize it; build it yourself or have employees collaborate Your brand © Building Industry Resources 2009-2010

Principles for Success: •What will you say? Become a member of the community Add value; become the solution (your Unique Selling Proposition) Build your community © Building Industry Resources 2009-2010

Principles for Success: •Don’t be a wallflower •Don’t wave around the business card. •Use online connections to schedule offline meetings. •Manage time wisely © Building Industry Resources 2009-2010

Engage current and potential Clients & Collaborators •Create an engaging page. •What do they want? What do you know? •Leverage the viral nature of Facebook and Twitter. •Allow users to engage with you; share with their network. •Draw upon your network. •Make sure people can find you. Optimize sites for search. © Building Industry Resources 2009-2010

Social Networking For The Building Industry

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Notes on slide 1

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