Social Networking For The Building Industry

Social Networking
for the
Building Industry

© Building Industry Resources 2009-2010

The businesses, agencies and publications displayed in this presentation are used as
examples only. Karen A. Davis and Building Industry Resources have no financial interest in
any of the entities displayed, and no fees were paid or services rendered in exchange for
inclusion in this presentation.


Traditional, Outbound Marketing


Inbound Marketing


What is Social Networking?
Individuals or organizations connected by some interdependency,
such as friendship, business exchanges, likes, dislikes or beliefs.

Social Media supports the
human need for social
interaction using Internet- and
web-based technologies,
changing broadcasts from one-
to-many to many-to-many.

Why utilize Social Networking?
Additional tool for Marketing &
Public Relations:
•Promote your brand
•Drive people to your website
•Level marketing playing field
between small and large firms
“The conversation is happening •Motivate your audience to action
with or without you.”
- D. M. Scott


Meet and retain clients and
collaborators:
•Interact
•Respond to stories
•Build familiarity and trust
•Motivate your audience to action
“The conversation is happening
- D. M. Scott


Share information:
•Learn
•Educate
•Motivate your audience to action

- D. M. Scott



It’s free! *

- D. M. Scott


Proof:
Facebook:
•More than 300 million active users.
•Average user has 130 friends.
•Fastest growing demographic is 35 years and older.1
Twitter:
•As of April 2009, Twitter was growing at a rate of 2,565%.
•Reached more than 13 million people that month.2
1 http://www.facebook.com/press/info.php?statistics

2 http://socialmediastatistics.wikidot.com/twitter

Proof:
LinkedIn:
•Record traffic in September 2008 with 11.9 M unique visitors.
•The majority (66%) are decision makers or have influence in the
purchase decisions at their companies.2
YouTube:
•75% of the total U.S. Internet audience viewed online video
(July 2008).
•51% of users go to YouTube weekly or more.2
2 http://socialmediastatistics.wikidot.com/twitter

Social Networking Site: LinkedIn


Social Networking Sites for Blogging


Social Networking Site: Facebook


Social Networking Site: Twitter


Other Social Networking Sites:
•Architectural Record’s •MySpace
Community page
•Squidoo
•Ava Living
•Ning
•Active Rain
•Fast Pitch
•MyFacilitiesNet &
•eHow
MyCleanLink
•Plaxo
•YouTube
•ECademy
•SlideShare


Principles for Success:
•Draw up your plan
Why are you networking?
Who do you want to attract?
What story do you have to tell?


•Build your profile
Personalize it; build it yourself or have employees
collaborate
Your brand


•What will you say?
Become a member of the community
Add value; become the solution (your Unique Selling
Proposition)
Build your community


•Don’t be a wallflower
•Don’t wave around the business card.
•Use online connections to schedule offline meetings.
•Manage time wisely


Engage current and potential
Clients & Collaborators
•Create an engaging page.
•What do they want? What do you know?
•Leverage the viral nature of Facebook and Twitter.
•Allow users to engage with you; share with their network.
•Draw upon your network.
•Make sure people can find you. Optimize sites for search.


More info at
www.buildingsource.net


Social Networking For The Building Industry

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