Social Networking
                      for the
Building Industry



       © Building Industry Resources 2009-2010
Traditional, Outbound Marketing




                         © Building Industry Resources 2009-2010
Inbound Marketing




                    © Building Industry Resources 2009-2010
What is Social Networking?
Individuals or organizations connected by some interdependency,
such as friendship, business ex...
Why utilize Social Networking?
                                 Additional tool for Marketing &
                          ...
Why utilize Social Networking?
                                 Meet and retain clients and
                              ...
Why utilize Social Networking?
                                 Share information:
                                 •Learn...
Why utilize Social Networking?


                                 It’s free!          *




“The conversation is happening...
Proof:
Facebook:
•More than 300 million active users.
•Average user has 130 friends.
•Fastest growing demographic is 35 ye...
Proof:
LinkedIn:
•Record traffic in September 2008 with 11.9 M unique visitors.
•The majority (66%) are decision makers or...
Social Networking Site: LinkedIn




                          © Building Industry Resources 2009-2010
Social Networking Site: LinkedIn




                          © Building Industry Resources 2009-2010
Social Networking Site: LinkedIn




                          © Building Industry Resources 2009-2010
Social Networking Site: LinkedIn




                          © Building Industry Resources 2009-2010
Social Networking Sites for Blogging




                          © Building Industry Resources 2009-2010
Social Networking Sites for Blogging




                          © Building Industry Resources 2009-2010
Social Networking Sites for Blogging




                          © Building Industry Resources 2009-2010
Social Networking Sites for Blogging




                          © Building Industry Resources 2009-2010
Social Networking Site: Facebook




                         © Building Industry Resources 2009-2010
Social Networking Site: Facebook




                         © Building Industry Resources 2009-2010
Social Networking Site: Facebook




                         © Building Industry Resources 2009-2010
Social Networking Site: Facebook




                         © Building Industry Resources 2009-2010
Social Networking Site: Twitter




                           © Building Industry Resources 2009-2010
Social Networking Site: Twitter




                           © Building Industry Resources 2009-2010
Social Networking Site: Twitter




                           © Building Industry Resources 2009-2010
Social Networking Site: Twitter




                           © Building Industry Resources 2009-2010
Other Social Networking Sites:
•Architectural Record’s   •MySpace
Community page
                          •Squidoo
•Ava L...
Principles for Success:
•Draw up your plan
    Why are you networking?
    Who do you want to attract?
    What story do y...
Principles for Success:
•Build your profile
    Personalize it; build it yourself or have employees
   collaborate
    You...
Principles for Success:
•What will you say?
    Become a member of the community
    Add value; become the solution (your ...
Principles for Success:
•Don’t be a wallflower
•Don’t wave around the business card.
•Use online connections to schedule o...
Engage current and potential
Clients & Collaborators
•Create an engaging page.
•What do they want? What do you know?
•Leve...
More info at
www.buildingsource.net




        © Building Industry Resources 2009-2010
Social Networking For The Building Industry
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Social Networking For The Building Industry

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Presentation includes: reasons building industry professionals and firms should utilize social media sites; an overview of social media sites utilized by the building industry; principles for social networking success; creating a social media strategy to fit with traditional marketing methods; and engaging potential clients and collaborators.

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Social Networking For The Building Industry

  1. 1. Social Networking for the Building Industry © Building Industry Resources 2009-2010
  2. 2. Traditional, Outbound Marketing © Building Industry Resources 2009-2010
  3. 3. Inbound Marketing © Building Industry Resources 2009-2010
  4. 4. What is Social Networking? Individuals or organizations connected by some interdependency, such as friendship, business exchanges, likes, dislikes or beliefs. Social Media supports the human need for social interaction using Internet- and web-based technologies, changing broadcasts from one- to-many to many-to-many. © Building Industry Resources 2009-2010
  5. 5. Why utilize Social Networking? Additional tool for Marketing & Public Relations: •Promote your brand •Drive people to your website •Level marketing playing field between small and large firms “The conversation is happening •Motivate your audience to action with or without you.” - D. M. Scott © Building Industry Resources 2009-2010
  6. 6. Why utilize Social Networking? Meet and retain clients and collaborators: •Interact •Respond to stories •Build familiarity and trust •Motivate your audience to action “The conversation is happening with or without you.” - D. M. Scott © Building Industry Resources 2009-2010
  7. 7. Why utilize Social Networking? Share information: •Learn •Educate •Motivate your audience to action “The conversation is happening with or without you.” - D. M. Scott © Building Industry Resources 2009-2010
  8. 8. Why utilize Social Networking? It’s free! * “The conversation is happening with or without you.” - D. M. Scott © Building Industry Resources 2009-2010
  9. 9. Proof: Facebook: •More than 300 million active users. •Average user has 130 friends. •Fastest growing demographic is 35 years and older.1 Twitter: •As of April 2009, Twitter was growing at a rate of 2,565%. •Reached more than 13 million people that month.2 1 http://www.facebook.com/press/info.php?statistics 2 http://socialmediastatistics.wikidot.com/twitter © Building Industry Resources 2009-2010
  10. 10. Proof: LinkedIn: •Record traffic in September 2008 with 11.9 M unique visitors. •The majority (66%) are decision makers or have influence in the purchase decisions at their companies.2 YouTube: •75% of the total U.S. Internet audience viewed online video (July 2008). •51% of users go to YouTube weekly or more.2 2 http://socialmediastatistics.wikidot.com/twitter © Building Industry Resources 2009-2010
  11. 11. Social Networking Site: LinkedIn © Building Industry Resources 2009-2010
  12. 12. Social Networking Site: LinkedIn © Building Industry Resources 2009-2010
  13. 13. Social Networking Site: LinkedIn © Building Industry Resources 2009-2010
  14. 14. Social Networking Site: LinkedIn © Building Industry Resources 2009-2010
  15. 15. Social Networking Sites for Blogging © Building Industry Resources 2009-2010
  16. 16. Social Networking Sites for Blogging © Building Industry Resources 2009-2010
  17. 17. Social Networking Sites for Blogging © Building Industry Resources 2009-2010
  18. 18. Social Networking Sites for Blogging © Building Industry Resources 2009-2010
  19. 19. Social Networking Site: Facebook © Building Industry Resources 2009-2010
  20. 20. Social Networking Site: Facebook © Building Industry Resources 2009-2010
  21. 21. Social Networking Site: Facebook © Building Industry Resources 2009-2010
  22. 22. Social Networking Site: Facebook © Building Industry Resources 2009-2010
  23. 23. Social Networking Site: Twitter © Building Industry Resources 2009-2010
  24. 24. Social Networking Site: Twitter © Building Industry Resources 2009-2010
  25. 25. Social Networking Site: Twitter © Building Industry Resources 2009-2010
  26. 26. Social Networking Site: Twitter © Building Industry Resources 2009-2010
  27. 27. Other Social Networking Sites: •Architectural Record’s •MySpace Community page •Squidoo •Ava Living •Ning •Active Rain •Fast Pitch •MyFacilitiesNet & •eHow MyCleanLink •Plaxo •YouTube •ECademy •SlideShare © Building Industry Resources 2009-2010
  28. 28. Principles for Success: •Draw up your plan Why are you networking? Who do you want to attract? What story do you have to tell? © Building Industry Resources 2009-2010
  29. 29. Principles for Success: •Build your profile Personalize it; build it yourself or have employees collaborate Your brand © Building Industry Resources 2009-2010
  30. 30. Principles for Success: •What will you say? Become a member of the community Add value; become the solution (your Unique Selling Proposition) Build your community © Building Industry Resources 2009-2010
  31. 31. Principles for Success: •Don’t be a wallflower •Don’t wave around the business card. •Use online connections to schedule offline meetings. •Manage time wisely © Building Industry Resources 2009-2010
  32. 32. Engage current and potential Clients & Collaborators •Create an engaging page. •What do they want? What do you know? •Leverage the viral nature of Facebook and Twitter. •Allow users to engage with you; share with their network. •Draw upon your network. •Make sure people can find you. Optimize sites for search. © Building Industry Resources 2009-2010
  33. 33. More info at www.buildingsource.net © Building Industry Resources 2009-2010

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