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Social Networking from a Global Perspective: PdF Latin America
Toby Daniels discusses social media from an international perspective. He outlines Crowdcentric's mission to help people and organizations build relationships through social communication and collaboration. Daniels also describes Social Media Week, a global event series held in major cities that had 18,000 attendees and 475 events in 2010. Finally, he discusses how social networks are enabling global movements and shaping emerging business strategies centered around distributed cocreation, networked organizations, and collaborative innovation.
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Social Networking from a Global Perspective: PdF Latin America
- 1. Toby Daniels, Co-‐founder & CEO, Crowdcentric & Founder of Social Media Week @tobyd “Las redes sociales desde un enfoque internacional”
- 2. Overview of Talk • About Crowdcentric • About Social Media Week • Many-‐to-‐Many Communica>ons • World Map of Social Networking – Facebook Usage Sta>s>cs – Facebook Global Reach • Global movements • Emerging Business Strategies • Three Working Prac>ces © Crowdcentric 2010:
- 3. © Crowdcentric 2010 “Crowdcentric’s mission is to help people, brands, companies, not-‐for-‐profits and governments around the world establish deeper and more valuable rela<onships through open collabora<on and social communica<on.”
- 5. A Global PlaQorm for Conversa>on, Connec>on & Collabora>on: Social Media Week 2010 11 ciBes | 18k aEendees| 475 events | 200k unique visits | 5M impressions FEB 2010 • London • Berlin • New York • Toronto • São Paulo • San Francisco SEPT 2010 • Los Angeles • Buenos Aires • Mexico City • Bogotá • Milan
- 6. A Global PlaQorm for Conversa>on, Connec>on & Collabora>on: Social Media Week 2011 20+ ciBes | 35k aEendees| 700+ events | 400k unique visits | 10M impressions SEPT 2011* • Los Angeles • Milan • Mexico City • Bogotá • Buenos Aires • Berlin • Barcelona • San>ago • Miami • Chicago • Sydney • Shanghai * Forecasted FEB 2011 • New York • London • Toronto • San Francisco • São Paulo • Paris • Rome • Hong Kong • Istanbul* • Rio de Janeiro* * TBC
- 7. ONE-‐TO-‐ONE ONE-‐TO-‐MANY MANY-‐TO-‐MANY © Crowdcentric 2010
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- 12. © Crowdcentric 2010 111 out of 131 countries analyzed Facebook is the market leader.
- 13. © Crowdcentric 2010 A ShiWing Global Landscape • Facebook has almost colonized Europe and it’s extending its domina>on with more than 500 millions users • QQ, leader in China, was the largest social network in the world un>l Facebook began domina>ng • MySpace has lost its leadership everywhere (except in Guam) • V Kontakte is the most popular in Russian territories • Orkut is strong in India and Brazil • Hi5 is s>ll leading in Peru, Colombia, Ecuador and other scagered countries such as Portugal, Mongolia, Romania • Odnoklassniki is strong in some former territories of the Soviet Union • Maktoob is the most important Arab community/portal
- 14. © Crowdcentric 2010 Facebook Usage Stats • There are over 900 million objects that people interact with (pages, groups, events) • Average user is connected to 80 community pages, groups and events • Average user creates 90 pieces of content each month • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. Source Facebook.com November 2010
- 15. © Crowdcentric 2010 Facebook’s Global Reach • More than 70 transla>ons available • About 70% of Facebook users are outside the United States • Over 300,000 users helped translate the site through the transla>ons applica>on • There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products Source: Facebook.com November 2011
- 16. © Crowdcentric 2010 and…..
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- 18. © Crowdcentric 2010 What does this mean?
- 19. © Crowdcentric 2010 1. We are more connected than ever before….
- 20. © Crowdcentric 2010 “The moment we're living through, is the largest increase in expressive capability in human history.” Clay Shirky Internet Mapping Project Bill Cheswick
- 21. © Crowdcentric 2010 2. Faster informaBon sharing….
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- 23. © Crowdcentric 2010 3. Everybody is an influencer….
- 24. © Crowdcentric 2010 “If you were a ci<zen of the world twenty or more years ago, and you had something to say in public, that you wanted to share publicly, that you wanted others to know you were thinking, you couldn’t. Period.” Clay Shirky Author, The CogniBve Surplus
- 25. © Crowdcentric 2010 How is this enabling global movements?
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- 29. © Crowdcentric 2010 How is this shaping business strategy?
- 30. © Crowdcentric 2010 Ten tech-‐enabled business trends to watch: Source: hEps://www.mckinseyquarterly.com Trend 1: Distributed cocrea>on moves into the mainstream Trend 2: Making the network the organiza>on Trend 3: Collabora>on at scale Trend 4: The growing ‘Internet of Things’ Trend 5: Experimenta>on and big data Trend 6: Wiring for a sustainable world Trend 7: Imagining anything as a service Trend 8: The age of the mul>sided business model Trend 9: Innova>ng from the bogom of the pyramid Trend 10: Producing public good on the grid
- 31. © Crowdcentric 2010 Ten tech-‐enabled business trends to watch: Source: hEps://www.mckinseyquarterly.com Trend 1: Distributed cocreaBon moves into the mainstream Trend 2: Making the network the organizaBon Trend 3: CollaboraBon at scale Trend 4: The growing ‘Internet of Things’ Trend 5: Experimenta>on and big data Trend 6: Wiring for a sustainable world Trend 7: Imagining anything as a service Trend 8: The age of the mul>sided business model Trend 9: Innova>ng from the bogom of the pyramid Trend 10: Producing public good on the grid
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- 33. © Crowdcentric 2010 Distributed Co-‐CreaBon DefiniBon: Ability to organize communi>es of Web par>cipants to develop, market, and support products and services. How we do it: • 30 Global Advisory Board Members • 250 Local Advisory Board Members • 500 Event Partners • 1,000 Speakers • 20,0000 par>cipants
- 34. Making the Network the OrganizaBon
- 35. © Crowdcentric 2010 Making the Network the OrganizaBon DefiniBon: Building and managing flexible networks that extend across internal and osen even external borders, thereby enabling you to tap into a world of talent. How do we do it? • Open architectures • Open source guidelines • Small core teams & buddy systems • Flat and distributed hierarchy
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- 37. © Crowdcentric 2010 CollaboraBon at Scale DefiniBon: The adop>on of collabora>on technologies and principles with a focus on improving teams efficiency and effec>veness. How we do it:
- 38. Summary • Many-‐to-‐many communica>ons changes how we as a society communicate • Social networks are growing, but Facebook is fast becoming the dominant plaQorm globally • We are more connected, informa>on disseminates faster and we are all influencers • Global collabora>on is real and happening • Business strategies are evolving allowing co-‐crea>on and collabora>on at scale .
- 39. Toby Daniels, Co-‐founder & CEO, Crowdcentric @tobyd Gracias!