The document outlines a corporate social networking business breakfast held on March 24, 2010, featuring discussions led by Jason Ross, CEO of View, about the importance and diverse types of social media for businesses. It emphasizes the necessity of integrating social media into communication strategies and developing talent communities through employee engagement. Key social media tools and platforms highlighted include Facebook, LinkedIn, and innovative startups like Dropbox and Google Wave, underscoring the significance of a tailored approach to social media usage in business.

1. Corporate Social Networking Business breakfast. Wednesday 24 th March 2010

2. Welcome. Jason Ross, CEO, View Ben Procter, Director, View Guest Speaker

3. The hype and science Looking beyond

4. http:// www.youtube.com/watch?v =D3qltEtl7H8

5. Starting points. Corporate Social Media is here to stay Different Social Media have different strengths - which is right for your business? Some new tools and start-ups to watch

6. © View 2010. Supplied commercial in confidence Types of social media. FACEBOOK LOGO FLICKR LINKEDIN MYSPACE TWITTER XING YOUTUBE SLIDESHARE WIKIPEDIA BUZZ AUDIOBOO

7. © View 2010. Supplied commercial in confidence Types of social media. FACEBOOK LOGO FLICKR LINKEDIN MYSPACE TWITTER XING YOUTUBE SLIDESHARE WIKIPEDIA BUZZ AUDIOBOO COLLABORATIVE PLATFORMS USER GENERATED CONTENT PROFESSIONAL NETWORKING SITES SOCIAL NETWORKING SITES CONTENT SHARING SITES

8. Social networking technology Professional networking technology Content sharing sites User generated content Collaborative platforms Types of social media.

9. Staff

10. Create employee social networks in your workplace.

11. Your staff Connecting and collaborating.

12. Recruitment

13. Build your own talent communities.

14. http:// youatmicrosoft.com / Ernst & Young Talent community.

15. Alumni

16. Turn former employees into strategic assets.

17. © View 2010. Supplied commercial in confidence Accenture Enhanced alumni relations.

18. Investors and media

19. Make your company more transparent.

20. GSK Seeking Alpha.

21. Centrica Engaging with your audiences.

22. Customers and clients

23. Put customers at the heart of your brand.

24. Toyota Conversations.

26. Dell reputation Managing Online.

27. I hate Dell.

28. DellSucks.

29. © View 2010. Supplied commercial in confidence Dell IdeaStorm community.

30. Shouting louder Your CSR agenda

31. The future Social media start-ups and web tools to watch

32. Dropbox Content sharing site.

33. © View 2010. Supplied commercial in confidence GoogleWave Collaborative Platform.

34. Collaborative platform. © View 2010. Supplied commercial in confidence Huddle www.huddle.net Huddle Collaborative platform.

35. © View 2010. Supplied commercial in confidence Socialtext Collaborative platform.

36. Bobba Social networking.

37. © View 2010. Supplied commercial in confidence Types of social media. FACEBOOK LOGO FLICKR LINKEDIN MYSPACE TWITTER XING YOUTUBE SLIDESHARE WIKIPEDIA BUZZ AUDIOBOO COLLABORATIVE PLATFORMS USER GENERATED CONTENT PROFESSIONAL NETWORKING SITES SOCIAL NETWORKING SITES CONTENT SHARING SITES

38. In summary. Social Media is not a trend that can be ignored Only use it if it is business appropriate Look to your own staff for ideas

39. Guest Speaker…

40. Before you take the leap. Consider your communication strategy Define your ‘Social Voice’ Consider ROI, sensible next steps Understand the mood, internally and externally

41. Next steps.

42. Next steps. Your website Your intranet Bespoke solutions

43. A bit about us

44. Intranet staff engagement - concept work

45. Product blogging platform - concept work

46. CSR Social Networking approach - concept work

47. Thank you / our work

48. The company we keep. © View 2010. Supplied commercial in confidence

59. We think. Intranets should innovate.

60. Group wide intranet Design and integration Sharepoint 2010 Interactive music player

64. We think. You should get in touch with us. Jason Ross CEO [email_address] +44 (0) 20 8811 8600 +44 (0) 7718 160 007 © View 2010. Supplied commercial in confidence