4. The Future Is not What It Used to Be
Jyrki J.J. Kasvi
Finnish Information Society Development Centre
5. Digitalisation revolutionises everything!
Content industries are just among the first ones to face the new realities...
…along with banking, stock market, agriculture, logging, …
6. Image: Lely
The milk you had with our latte was probably milked by a robot.
5.9.2014 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 6
7. During the next two years, the calculating
power of humanity is going to double.
We ain’t seen nothing, yet.
8. The way it used to be
Content
Products
Money
Money
Support
Creative work Publishing industry Consumer
9. FindMySong
Creative work
Logic Pro
Support sevices
YouTube
Blogs
Spotify
Netflix
Kindle
Consumer
Service
providers
Content
Network
operators
And then it got complicated
Soundcloud
Content
Services
Money Money
Fandom & merchandise
Crowdfunding
Kickstarter
5.9.2014 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 9
11. Please do not shoot the messenger!
Who is just pointing out the reality for you.
12. CC 2.0 BY Paul Downey
5.9.2014 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 12
13. New technology is always both
a challenge and an opportunity
Printing press destroyed monasteries’
economies
Created publishing industry, popular culture,
journalism, mass media etc.
Incurred the need for the classic copyright system
Enabled Renaissance and Reformation
Phonograph destroyed performance based music economy
“Everyone will have their ready-made or ready-pirated music in their cupboards.”
- John Philip Sousa, 1906
Created record based music industry as we remember it
Digitalisation destroyed material content industry…
… and is creating a totally new content service industry
Challenges the classic copyright system, calling for new digital business models
Printer in 1568, Public Domain
5.9.2014 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 13
14. Shifting Waves Gallery in Second Life
New playing field
We agree on our goals
To maximise content
creation and usage
Expansion of culture
E.g. the original goal of the patent system was to encourage spreading
and usage of new inventions -- expansion of economy
To ensure livelihood of content creators
How about livelihood of stock holders of media companies?
To advance the emergence of new forms of content, expression
and culture
Crowdsourcing, rip-n-mix, mash-up etc. vs. copyright
The best ways to reach these goals are still under (fierce) discussion
It took 300 years for the old copyright system to take form
15. For example, freemium business models
The most popular mobile games in the world are free
Over one billion downloads
The most popular search engines, map services and email services are free
But Facebook and Google are not charities!
The most popular Internet multi player game is free
Over 35 million registered players
One of the most awarded comics in the world is free
E.g. Hugo in 2009, 2010 and 2011
The most watched Finnish movie is free
3,5 – 4 million downloads in 2 months
Technology has always improved productivity and cut prices,
also in content industries, now almost to nothing …
Free is a new way to make money! (but not an easy one)
16. New challenges
Content consumers
Have access to unprecedented selection
consume content more than ever
have become content creators
Interact with content creators
Can choose most cost effective sources
Content creators
CC BY SA 2.0 Sergey Galyonkin
Find themselves in a new, revenue poor business environment
Have access to global markets and face global competition
Get income from the “long tail” of their works
Find new digital markets like computer games and augmented realities
Content creates (advertises) attention but it needs to be turned into a cash flow
Publishing industries
Must do or die and become service industries
Support functions become independent business serving the creators
5.9.2014 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 16
17. Digital content revolution
Internet has already replaced television
Finns spend as much time in Internet as watching TV
E-readers replace papers and books
Bookstores are facing the fate of record stores as
newspapers and literature are becoming cloud services
Only a third of Danes are still reading paper newspapers
Games have been a bigger industry than movies for over 10 years
Finnish game development industry needs 600 new employees every year!
Mail delivery is ending
Paper invoices and newspapers are disappearing
Online shopping deliveries replaces letters
Libraries either disappear or become digital media centres
Is culture becoming a privilege of the rich, again?
18. CC 3.0 SA BY Sebastien Delorme
Cultural revolution
• Digital divide becomes
activity divide
• ICT gives active people new means to be
even more active members of the society
• Gives passive people new means to be even more passive
• Digital culture is easily overlooked
• A whole Finnish generation was in Habbo Hotel and IRC Gallery before traditional
media and society caught on social media
• Over 100.000 Finns were playing Internet poker before society took notice.
• What cultural phenomenon is going on at the moment without us noticing it?
• Technological imperative
• Everybody has to be able to use ICT in order to be a member of society
• ICT and digital services have to available, accessible and usable
5.9.2014 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 18
19. The fun times are just beginning
Electronic paper
Soon almost free.
Augmented reality
Replaces smart phones
Man-machine interface
Implants are already used to cure illnesses
Body function monitoring and biohacking
Artificial intelligencies
E.g. already more than half of stock trading
Robotics
Car manufacturers have announced that
the first models come by year 2020.
Google
Imec & CMST
5.9.2014 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 19