1. SUS6060 Managerial Marketing Part 8 CH 20, 21, 22 Creativity & Holistic Marketing Ignite Presentation Justin Bean

2. Unemployment Rate GDP Growth What can we do?

3. Innovation is more important than ever, …[it] has been essential to our prosperity in the past, and it will be essential to our prosperity in the future” -Barack Obama “The debt we owe to the play of imagination is incalculable.” -Carl Jung "Imagination is more important than knowledge. It is the preview of life's coming attractions" -Albert Einstein “There's a way to do it better -find it.” -Thomas Edison “Innovation is the central issue in economic prosperity” -Michael Porter

5. Metal shaft

6. One size

7. Flathead

9. Morphological Analysis Creativity Techniques How do we get things from A. to B.? Platform Power source Medium

10. Creativity Techniques Reverse Assumptions Analysis

11. Creativity Techniques New Contexts New Contexts

12. Creativity Techniques Mind Mapping Minions Nemeses World Domination Lairs

13. Creativity Techniques Mind Mapping Tools

14. Meeting needs profitably. Holistic Marketing: a concept based on the development, design, and implementation of marketing programs, processes, and activities that recognizes their breadth and interdependencies. Holistic Marketing Management

16. How do you know what your clients want?

17. If you market a slice, what affect does that have on the whole loaf?

18. Do your clients and customers want a loaf or a slice or two?

19. Where will you locate your ideal clients and customers?

20. What else can you make from the same ingredients to benefit your clients and customers?

21. How do you know that your clients and customers wouldn’t benefit more from other products?Holistic Marketing Management

22. 50% of… Customers Employees Investors are lost in: 5 yrs. 4 yrs. 1 yr. Holistic Marketing Management

24. Not just the marketing department.

25. Engage as many departments in “marketing” as possible.

26. Walk the talk.Holistic Marketing Management

27. Holistic Marketing Management

28. Holistic Marketing Management

29. Cause Marketing Social Marketing Supports a cause Furthers a cause Done by a company Done by a non-profit or government Holistic Marketing Management

30. Fixing Relationships Holistic Marketing Management

31. Fixing Relationships Holistic Marketing Management

32. What have we done? What have we done?

33. Sources: Kotler, Philip, & Keller, Kevin Lane. (2009). Marketing Management (13th ed.). Upper Saddle River, N.J. : Pearson Prentice Hall. Creativity and Innovation Quotes | LeadingThoughts - LeadershipNow.com. (n.d.). . Retrieved October 19, 2010, from http://www.leadershipnow.com/creativityquotes.html Fitzpatrick, Jason. (n.d.). Hive Five: Five Best Mind Mapping Applications. Retrieved October 19, 2010, from http://lifehacker.com/5188833/hive-five-five-best-mind-mapping-applications IMF World Economic Outlook (WEO) - Rebalancing Growth, April 2010 -- Table of Contents. (n.d.). . Retrieved October 19, 2010, from http://www.imf.org/external/pubs/ft/weo/2010/01/index.htm#ch1fig List of mind mapping software - Wikipedia, the free encyclopedia. (n.d.). . Retrieved October 16, 2010, from http://en.wikipedia.org/wiki/List_of_mind_mapping_software Obama: Innovation key to U.S. future - USATODAY.com. (n.d.). . Retrieved October 19, 2010, from http://www.usatoday.com/news/washington/2009-08-01-obama-address_N.htm Obama's Strategy for American Innovation - BusinessWeek. (n.d.). . Retrieved October 19, 2010, from http://www.businessweek.com/innovate/next/archives/2009/09/obamas_strategy.html Stafford, Diane. (n.d.). what is holistic marketing. Retrieved October 19, 2010, from http://www.squidoo.com/what-is-holistic-marketing The Marketing Concept | Holistic Marketing Concept | Relationship Marketing. (n.d.). . Retrieved October 19, 2010, from http://www.mbacareerprogram.com/marketing/concept.html the trick to marketing | gapingvoid. (n.d.). . Retrieved October 19, 2010, from http://gapingvoid.com/2007/09/08/the-trick-to-marketing/