Blinkist distills the key insights of 2 000+ bestselling nonfiction books into powerful 15-minute reads or listens for your mobile device.
One of the most exciting things you can do as an entrepreneur is create an entirely new product category. Some of the world’s most successful companies owe their success to the fact that they did not focus on incremental innovation but succeeded in creating, building, and converting people to a brand new market space ✈️
Creating a new category is incredibly hard. So the question is: how can you do it and make it stick? ✅
In this talk, Niklas provides actionable tips to help you:
- Build a team culture that focuses on learning
- Spot market opportunities and anticipate market changes
- Validate your ideas
- Convince users to adapt to this category and be catalysts for change