Slides from invited keynote at 2011 European Summer University for Entrepreneurship (www.esu.fi) in Sevilla, Spain September 2011

1. Getting to “Entrepreneurial”? … growing a more entrepreneurial ecosystem Norris Krueger, PhD Entrepreneurship Northwest Max Planck Institute of Economics

3. Nurturing a Resilient, Self-Renewing Economy To Build Entrepreneurial Potential = 1) Entrepreneurial Mindset, 1A) Entrepreneurial Ecosystem

5. What’s different about entrepreneurial economies? (entrepreneurial societies ?) … and why does it matter? (and... what’s the key leverage point?)

6. Did You Know What Entrepreneurs Do ??? Economic Role: “residual claimant of rents” [entrepreneurs create value for others] Entrepreneurs see opportunities to create value for others . Entrepreneurs find ways to act on those opportunities Entrepreneurs deliver value, then get paid. Economic Role: “churn” Creative destruction and Creative con struction Economic Role: Driver of Innovation “ ICE”: Innovation = Creativity + Entrepreneurship

7. Why entrepreneurs matter

9. … the smoking gun? Opportunity Entrepreneurship (peaked in 2005) Necessity Entrepreneurship (not to scale)

22. “ 21 st Century Economic Development”: The Basics MULTIPLE APPROACHES * Adds business creation, nonprofit creation, and an entrepreneurial approach to business expansion (to the existing mechanisms for business attraction/recruitment & retention). * Focus strongly on job-creating growth in parallel to supporting non-growth firms that provide economic diversity.

23. “ 21 st Century Economic Development”: The Basics * Bridging assets (BA) which link and support innovation assets (IA) and entrepreneurial assets (EA) – and does so proactively (not a passive liaison but actively identifying and promoting connections). * Focus on technology as both an end (e.g., a high tech firm) and as a means (e.g., using technology to support firms to be more competitive) .

26. We know how to teach individuals (and organizations and communities) to think more entrepreneurially, to truly make a difference; we now understand why and how .

27. BUT...... if mindset is so important…, the linchpin of entrepreneurial potential?? and if you don't think so... [ http://www.youtube.com/watch?v=exmwSxv7XJI ]

29. Novice Expert Entrepreneurial Mindset Critical Developmental Experiences Change in what we know (content) Change in how we know it (knowledge structures) Change in Deep Beliefs But… How do we do this? What deep beliefs? What CDEs?

31. Think your brain doesn't light up? (your brain on unfairness)

34. Brain-Changing: Where Might We Find Immersion Experiences MENTORING! The “lean” model Startup Weekend What else??

35. YES NO LOGIN / REGISTER How can I help YOU get involved? www.StartupWeekend.org

36. Global Entrepreneurship Week Nov 13-19 http:// www.UnleashingIdeas.org ; http://www. gewusa.org (How can I help YOU get involved?)