Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Ignite Presentation-Creativity and Holistic Marketing


Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Ignite Presentation-Creativity and Holistic Marketing

  1. 1. SUS6060<br />Managerial Marketing <br />Creativity<br />&<br />Holistic Marketing<br />Ignite Presentation<br />Justin Bean <br />
  2. 2. Unemployment Rate<br />GDP Growth<br />What can we do?<br />
  3. 3. Innovation is more important than ever, …[it] has been essential to our <br />prosperity in the past, and it will be essential to our prosperity in the future”<br />-Barack Obama<br />“The debt we owe to the play of imagination is incalculable.”<br />-Carl Jung<br />"Imagination is more important than knowledge. It is the preview of life's coming attractions"<br />-Albert Einstein<br />“There's a way to do it better -find it.”<br />-Thomas Edison<br />“Innovation is the central issue in economic prosperity”<br />-Michael Porter<br />
  4. 4. Creativity Techniques<br />Attribute Listing<br />Screwdriver<br /><ul><li>Wooden handle
  5. 5. Metal shaft
  6. 6. One size
  7. 7. Flathead
  8. 8. Cylindrical</li></li></ul><li>Creativity Techniques<br />Forced Relationships<br />
  9. 9. Creativity Techniques<br />Morphological Analysis<br />How do we get things from A. to B.?<br />Platform<br />Power source<br />Medium<br />
  10. 10. Creativity Techniques<br />Reverse Assumptions Analysis<br />
  11. 11. Creativity Techniques<br />New Contexts<br />New Contexts<br />
  12. 12. Creativity Techniques<br />Mind Mapping<br />Minions<br />Nemeses<br />World Domination<br />Lairs<br />
  13. 13. Creativity Techniques<br />Mind Mapping<br />Tools<br />
  14. 14. Meeting needs profitably.<br />Holistic Marketing: <br />a concept based on the development, design, and implementation of marketing programs, processes, and activities that recognizes their breadth and interdependencies.<br />Holistic Marketing Management<br />
  15. 15. Bread Makers<br /><ul><li>How do you know who your clients are?
  16. 16. How do you know what your clients want?
  17. 17. If you market a slice, what affect does that have on the whole loaf?
  18. 18. Do your clients and customers want a loaf or a slice or two?
  19. 19. Where will you locate your ideal clients and customers? 
  20. 20. What else can you make from the same ingredients to benefit your clients and customers?
  21. 21. How do you know that your clients and customers wouldn’t benefit more from other products?</li></ul>Holistic Marketing Management<br />
  22. 22. 50% of…<br />Customers<br />Employees<br />Investors<br />are lost in:<br />5 yrs.<br />4 yrs.<br />1 yr.<br />Holistic Marketing Management<br />
  23. 23. Internal Marketing<br /><ul><li>Create a brand that everyone in the company can get behind.
  24. 24. Not just the marketing department.
  25. 25. Engage as many departments in “marketing” as possible.
  26. 26. Walk the talk.</li></ul>Holistic Marketing Management<br />
  27. 27. Holistic Marketing Management<br />
  28. 28. Cause Marketing<br />Social Marketing<br />Supports a cause<br />Furthers a cause<br />Done by a company <br />Done by a non-profit or government <br />Holistic Marketing Management<br />
  29. 29. Relationships<br />Holistic Marketing Management<br />
  30. 30. Relationships<br />Holistic Marketing Management<br />
  31. 31. What have we done?<br />What have we done?<br />
  32. 32. Sources:<br />Kotler, Philip, & Keller, Kevin Lane. (2009). Marketing Management (13th ed.). Upper Saddle River, N.J. : Pearson Prentice Hall. <br />Creativity and Innovation Quotes | LeadingThoughts - (n.d.). . Retrieved October 19, 2010, from<br />Fitzpatrick, Jason. (n.d.). Hive Five: Five Best Mind Mapping Applications. Retrieved October 19, 2010, from<br />IMF World Economic Outlook (WEO) - Rebalancing Growth, April 2010 -- Table of Contents. (n.d.). . Retrieved October 19, 2010, from<br />List of mind mapping software - Wikipedia, the free encyclopedia. (n.d.). . Retrieved October 16, 2010, from<br />Obama: Innovation key to U.S. future - (n.d.). . Retrieved October 19, 2010, from<br />Obama's Strategy for American Innovation - BusinessWeek. (n.d.). . Retrieved October 19, 2010, from<br />Stafford, Diane. (n.d.). what is holistic marketing. Retrieved October 19, 2010, from<br />The Marketing Concept | Holistic Marketing Concept | Relationship Marketing. (n.d.). . Retrieved October 19, 2010, from<br />the trick to marketing | gapingvoid. (n.d.). . Retrieved October 19, 2010, from <br />