Water softeners are not very sexy

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Water softeners are not very sexy

  1. 1. Water softeners are not very sexy .
  2. 2. We get that.
  3. 3. It is often left out of ‘tour’ when you have visitors. That is why you keep it in the creepy basement .
  4. 4. But soft water has a huge impact on your plumbing, your appliances, your hair and your skin.
  5. 5. In fact, a new study released by the Battelle Memorial Institute this year highlighted how a water softener makes all the other home water-using appliances more efficient. <ul><li>That is a lot of appliances. </li></ul><ul><li>Soft water can be felt in: </li></ul><ul><li>Every bath </li></ul><ul><li>Every shower </li></ul><ul><li>Every dish washing cycle </li></ul><ul><li>Every load of laundry </li></ul>
  6. 6. This is a water heater from Wisconsin operated on hard water. ( (Water heaters are not supposed to look like this.)
  7. 7. Like our friend the water heater. It’s getting colder out. Ok, maybe not this cold yet.
  8. 8. Colder temperatures usually mean more hot water use. We don’t have to bring back the water heater picture again do we? Didn’t think so. But that means the un-sexiest appliance in the house needs its close-up.
  9. 9. Why?
  10. 10. Elevator pitch <ul><li>The Battelle Memorial study and the season change makes this a very timely story for a home beat. </li></ul><ul><li>Water softeners are hardly ever covered in the media. </li></ul><ul><li>Every home is affected by water. </li></ul><ul><li>Soft water saves on detergents and soaps. </li></ul><ul><ul><li>There is a reason every shower you take makes your skin feel like a brillo pad. </li></ul></ul>
  11. 11. Luckily, we work with Culligan dealers (and neglected water softeners) throughout the country. We can provide interviews, visuals and research.
  12. 12. Let’s bring sexy back. For more information, or to set up and interview, email Peter Raisch or Ann Dalee at Kennedy Communications. Visit us at http://culliganh2pointO.com

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