5. Inspired individuals who previously had little or no access
are using free online tools to find each other, join together,
tell stories, frame or re-frame social issues, solve problems,
raise money, and make powerful change for issues that
matter to them most.
“
(paraphrased)
WeAreMedia.org
flickr.com/photos/tonypeters
6. Implementation still growing
(e.g: widgets,
measuring, ..)
another dimension -
“use” strategies
(e.g: cross-posting,
status donation, …
flickr.com/photos/briansolis
17. Organizations: Making The Leap
“Crossing the Chasm:
Marketing and Selling High-Tech
Products to Mainstream Customers”
start small => business case & pilot
20. And Go Here
nten.org WeAreMedia.org
beth.typepad.com
21. Your Strategies
Use the momentum to your advantage
Ease into it; start doing it
Think about (micro) replication
Think about new interactions
Think person first, institution second
22. Start Listening
How To Measure: Listening
my blog, forum, other blog(s), forum(s),
external presence external presence(s)
Aggregation,
Interpretation,
Adjustment
“attention, “authority,
participation” influence”*
*beingpeterkim.com/2008/09/a-framework-for.html
23. OASIS
Social Media 404’s OASIS: Obtaining ROI
Objectives – determine what you want to achieve first.
Audience – profile your audience.
Strategy – pick a path that fits.
Implementation – select the technologies.
Sustainment – nurture. measure. adjust.
flickr.com/photos/batega
24. Never doubt that a small group of thoughtful,
committed citizens can change the world.
Indeed, it's the only thing that ever has.
-- Margaret Mead (1901-1978)
US Anthropologist, Author
Special
Causes
flickr.com/photos/luckytom
25. The Wired Audience
United States Population: 303,824,646
Internet Usage: 220,141,969
Penetration rate: 72.5%
Growth from 2000-2008: 130.9%
28. ObamaNet
• 3 million online donors
• 6.5 million online donations adding up to more than $500 million.
• Of the 6.5 million donations, 6 million were in amounts of $100 or less.
• Upwards of 13 million addresses were captured
• More than 1 billion e-mails sent during the campaign
• Approximately 1 million mobile phone numbers collected
• 2 million profiles created on the My.BarackObama.com social network
• 5 million supporters on other social networking and multimedia sharing sites.
voices.washingtonpost.com/the-trail/2008/11/20/obama_raised_half_a_billion_on.html
46. 5 Things You Can Do
1. Download this presentation
SlideShare.net/JohnSheridan
2. Buy Groundswell ISBN 9781422125007
3. Start listening.
4. Remember OASIS
5. Think small => an event? A pilot? Act.
47. there remains
much
to
discuss…
flickr.com/photos/ -bast-
48. Conversation
SocialMedia404.com @JohnSheridan
txt: jsheridan to 82442