IT in Africa: Making business with Europe

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The presentation outlines how African IT companies can set up a business relationship with European IT and media companies.

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IT in Africa: Making business with Europe

  1. 1. Making business with media and IT companies in Europe Joachim Graf CEO HighText Verlag, Munich, Germany
  2. 2. HighText Verlag <ul><li>Since 1991 </li></ul><ul><li>Trendscouting and consulting for strategic decision makers in convergent markets </li></ul><ul><li>iBusiness.de: knowledge data base and data mining tool for the interactive industry </li></ul><ul><li>Networking tools and tenders for the industry </li></ul>
  3. 3. Europes IT business is small <ul><li>573.000 IT companies </li></ul><ul><li>120.000 media companies </li></ul><ul><li>90% of them are smaller than 10 employees </li></ul>
  4. 5. Oktoberfest is only once a year. (and beside this: That is Oktoberfest in Lima, Peru, shown on www.livingperu.com)
  5. 6. Who are the decision makers? <ul><li>European IT SMEs are often driven by research, technology and science. </li></ul><ul><ul><li>They are not focussed on marketing and sales </li></ul></ul><ul><li>The CEO is often the chief engineer, thinking engineerish </li></ul><ul><li>They focus on facts </li></ul>
  6. 7. The trigger words <ul><li>Trust </li></ul><ul><li>Quality </li></ul><ul><li>Time </li></ul><ul><li>(price) </li></ul>
  7. 8. Outsourcing decisions <ul><li>Prove of knowledge </li></ul><ul><ul><li>In technology, in project management, in line of business </li></ul></ul><ul><li>References, references, references </li></ul><ul><ul><li>Prove of ability to work on time and in quality </li></ul></ul>
  8. 9. Where are the decision makers? <ul><li>Focussed conferences and fairs </li></ul><ul><li>CeBIT, Hannover </li></ul><ul><li>Social Networks </li></ul>
  9. 10. Problems with Networking 1.0 <ul><li>Expensive for Europeans AND Africans. </li></ul><ul><li>No “One stop shopping” </li></ul><ul><li>Time consuming </li></ul><ul><li>Complicated, especially for small companies </li></ul><ul><ul><li>Who should do it? </li></ul></ul><ul><li>Lets switch to Networking 2.0! </li></ul>
  10. 11. What does this guy want to do? <ul><li>Set up a multinational online networking platform </li></ul><ul><li>To connect European and African SMEs </li></ul><ul><li>It should be OPEN for every IT and media company and professional </li></ul><ul><li>It should open the SOURCE AFRICA for European entrepreneurs, seeking outsourcing and partnership </li></ul><ul><li>And open the Market Europe for African entrepreneurs </li></ul>
  11. 12. The project idea SMEs Africa friendly professionals GOVs NGOs SMEs outsourcing Distribution, partnership International trainers Seeking regional partners regional outsourcing Regional outsourcing
  12. 13. Why am I here? <ul><li>I want to listen and learn more about IT in Africa </li></ul><ul><li>I want to find project partners in the field of Open Source software development </li></ul><ul><li>My E-Mail: joachim.graf@ibusiness.de </li></ul><ul><li>Project Blog: www.open-source-africa.com </li></ul>
  13. 14. Joachim Graf Let‘s get in contact ...

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