Chapter two & three


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Chapter two & three

  1. 1. CHAPTER TWO LITERATURE REVIEWIn this chapter, some relevant literatures related to this topic will be presented.The chapter will be divided into several subtopics, namely: (DependentVariable, Independent Variable 1, 2, 3… )2.1 DV2.2 IV 12.2.1 IV 22.2.2 IV 3
  2. 2. CHAPTER THREEIn this chapter, the research design and data analysis will be presented.Section 3.1 explained the types of research design that employed in thestudy as well as the sampling methodology. Section 3.2 outlines the dataanalysis methods used in the study.3.1 Research DesignThis is a quantitative study and in term of its application, it is a(exploratory/descriptive/causal/predictive) study. A total of (120) respondentwill be selected in this study. Looking at the sampling frame, all the(undergraduates) in (Malaysia) were included in the sampling frame.Meanwhile, only those undergraduates in (UCTI) would be selected as thepotential respondents.For sample selection, this study had employed (Quota sampling) method bycontrolling the gender (2 cells) and age group (2 cells) factor. A total of 120respondents were selected based on ratio 50:50 which represented categoryof Malay: male and female and equally divided into age group category. Indetails, a total of 60 female respondents and 60 male respondents from agegroup “below 20 years” and age 21 or above will be selected in this study ORFor sample selection, this study had employed convenient sampling where atotal of 120 undergraduates in UCTI campus will be selected convenientlyregardless of any attributes.A pilot test of the questions was conducted before collected the real data forthis study. The purpose of the test was to identify any items that may bedifficult to comprehend and revised them prior to conducting this survey. Pilottest of the questions was also useful to check for the reliability of thequestions and estimated time required to complete the survey questions. Thepre-test was conducted among 10 respondents that had been chosen fromthe real sample.
  3. 3. 3.2 Data AnalysisThe Statistical Package for the Social Sciences (SPSS for Windows version19) was used to analyze the data. The main statistical analysis wasdescriptive statistics, i.e., frequency, percentage, mean and standarddeviation were calculated to describe respondents’ background. Item’s meanvalue and standard deviation were computed for the hours a day use theinternet, how long had been on the internet and how long have beenshopping online. Independent sample t-test was performed to determine thesignificant difference in attitude towards online shopping behavior betweenmale and female. Meanwhile, Pearson Moment Product Correlation wasutilized to assess the relationship between independent variable (ages) anddependent variable (attitude towards online shopping behavior).