6. Mistake 1: Putting Up a Website with No Planning
Enthusiasm with no Plan will only carry you for a while
7. “By failing to prepare, you are preparing to fail.”
― Benjamin Franklin
“Productivity is never an accident. It is always the result
of a commitment to excellence, intelligent planning,
and focused effort.”
- Paul G. Meyer
9. “You have got to pay attention, you have got to
do your homework. You have to score higher
than anybody else or somebody will
take your place.”
- Daisy Fuentes
17. …People influence people. Nothing influences people
more than a recommendation from a trusted friend.
A trusted referral influences people more than the
best broadcast message. A trusted referral is the
Holy Grail of advertising.
Mark Zuckerberg
18. Mistake 8: Not Using Online and
Offline Marketing Combinations
19. Make the most out of what you have
else lose a ton of opportunities
- JB Borromeo
24. • After debunking the most common blunders,
we now go to the Tools that you can use…
25. Tools to Establish Web Presence
• Website
• Blogs
• Social Media
• Forums
• Videos
26. Websites
• Your identity in the internet
• Webpages about your company, business or
YOU
• There are a lot of tools, applications out there
that you can use to create a website..
• Ex. Wordpress, Wix, etc
27.
28. Developing Your Website
• Plan the Structure
• Use Clear, Simple, Logical Words and Phrases in
your Menus, Content, etc
• Categorize your Content Logically
• Make speed a priority (3-4 seconds)
• Select an easy to remember, related to your
business or product domain name
• Check out lots of websites
• Have an Opt-in form
29. • Color should be used sparingly
• Make sure content is readable – Be careful
with the fonts you use
34. • The key is connectedness – being connected
and active ENGAGEMENTS with your
customers
• Ways to use Facebook:
– If you are a business create a “Fanpage” – no limit
– Personal Profile: 5000 friends limit
35.
36. Forums/Groups
• What is a Forum? – Community Websites
• “Niche” or Targeted or Focused Networks
• Some famous forums in the Philippines:
– Pinoyexchange.com, femalenetwork.com
• Create groups, join groups
• Find out where they gather! And join!
37. Video
• Youtube – 2nd biggest search engine
• Over 800 million unique users visit YouTube
each month
• Over 4 billion hours of video are watched each
month on YouTube
38.
39.
40. After knowing the tools, You need to know
SOME Strategies how to use them effectively
41. Effective Strategies
• Co-ompetition
• Build email list
• Provide FREE High Value content to your viewers
• Be cost effective
• Engage with your customers
• Wear the customer’s hat – Think like your
customers
• Grab hold of their Hearts and Don’t Let Go
• Offer something Irresistable
• Call to Action
42. • Success comes to those who try
• Keep the fire burning
• Believe!
43. • Reference: Guerilla Marketing in the Internet
• Jay Conrad Levinson, Mitch Meyerson and
Mary Eule Scarborough
Editor's Notes
Establishing Web Presence – Hello everybody, my name is JB Borromeo and I am internet marketer…And don’t be overwhelmed by the term I used....dont be scared.. I believe most of us has become an internet marketer ourselves.. Whenever we share information in the internet… post pictures.. Update our statuses.. Share some interesting stories.. Tweet the latest events.. That is internet marketing… Tell some true storiesAlright, so before we proceed with our main topic for today… I just need to establish the foundation of this talk.. Why do businesses need to be present online????
Because of the internet, Marketing has evolved so much that coming from a approach it has become customer centric. In traditional marketing.. Everything was about the companies, all the talk was about themselves… Now, the question is what value will the customers get from the businesses.. It has turned around 360 degrees and completely changed the gameThe control has been transferred from the companies to the customers… It is now everything about the customers.. We are in a generation of ME MEDIA – the customers are the creators, promoters, activists, entrepreneurs and entertainers.. Now, the power lies within the customers’… when they share their wonderful or annoying experience… the internet gives the customers a full chance to voice out their sentiments.. May it be good or bad..
Web presence gives businesses the opportunity to build a customer base, sell products, advertise products share information in a budget. It can be very cost effective once carefully planned. It levels the playing field of marketing for small businesses
How many filipinos are in the internet?? How many are in facebook – 96 million filipinos – 27 million in facebookWHY NOT??
Guess where the Biggest Mistakes in creating noise in the InternetWhat is the most eye-catching part on this picture?I need to change your perspective in internetmktg a little bit…
Passion and energy will carry you for a while. But over time their short sightedness weakens their ability to respond properly to unforeseen challenges and opportunities.In fact, people tend to plan more their vacations in detail than their businesses!Plan before you move! If you don’t plan your website – you might be incurring more cost than you’ll ever need…For example, nag pagawaagadng website.. Mamahaling website.. E-commerce website.. Tapos the target area pala does not have any credit cards… and no banks in the area??? Is that effective?Misalignment of plans and actions will be super costly!!If you plan ahead, you will be more cost effective
You need to identify you’re Unique Selling PropositionIf you study your competitors-You’ll find out how to be Unique-You’ll find out how many players are in the market – if the market is already saturated – if it’s wise to still join in that partyYou’ll avoid the mistakes they committedIf you don’t:-You will be doing the same mistakes they didWhat to do:Go to their websites, check out their products/services, check out their prices, do they offer packages, how wide are their selectionBasically you need to stand out! Find that opportunity where you can offer your products/services in a different manner
Don’t let your viewers think.. Do not annoy them Or else they will leave your site“Less is more”Online research consumer studies confirm that when visitors land on a website, 10 seconds to stay or leave the website – if unprofessional and confusing and hard to use, they leave and wont come back – only one chance to impress them – only one chance to introduce your productIts like saying when you know youll get lost in a jungle, will you still go into that jungle
There is now someone who tried to reach you, either in email, or your facebook account… but You don’t have time or you don’t have someone to reply to that inquiry…. BIG NO NO!!!You already had your chance, but you busted it!
This allows you to follow up your business with your prospectsThis is to allow you to send them invites to your eventsAllows you to promote more to your customers
A Website without Traffic is like a gas station in the jungle - http://originalcontentisking.comTraffic is moneyYou can build the most amazing website in the world, launched it on the internet live and get absolutely zero visitors in the end of the day! This sometimes makes you ask: Why open a website if you can't get any visitors?But your goal is to attract the right people – Your would be customers – not just viewers – SO you need to have a plan how to target these people!
Social media is the thing now adaysThis even rules out seo somehowThis makes it more easier!!
That’s a big mistake!Noticesulit is also now having tv ads, billboards, bus ads, Because we have to admit there are still people who does not even once or always go the internetYou place your site name everywhere! Calling cards, tshirts, brochures, flyers, everywhere!Hurl your URL – place it everywhere!
Forums – niche market – you will help each other – affiliate makreitng – co-ompetitionIts actually a world of connection nowadays – so you capitalize someone else’s friends – expansion!You cannot do it alone! Imagine- you have 100 friends, your friend has 500 friends, the friend of your friend has 500 friends.. And so on..
Customers don’t usually buy the first time they see the productIt can take 29 reminders before an interested prospect turns into a customerCustomers who are ignored after a sale will usually take their business elsewhereAutorespondersPromoting YOU.. Its not about YOU… its ME.. Its your customers.. You have to be in the shoes of the customers…
Establish correct mindsent
Im sure you are familiar with all of these, but are you using it correctly or at an optimum level?
1st stage is the development of your website2nd stage is letting the people know it’s thereIdentity – is your information in the internetWhy do you need a website? Can you imagine a business without an address? An office? A telephone number? Its your virtual presence
Your website should load in 3-4 secondsOpt in form - an email add submission form – At the first load you should be able to give your viewers the idea what you are offering
Keep the fire burning and Fire aim Fire aimGo out there and fulfill your purpose
11 M Likes – Mitt Romney33 M Likes – BarackObamaPoliticians use social media now!! Because it is a cheaper form of exposure!
Community website – wherein everybody interacts with each otherIt is Niche group ConversationsAn Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages.[1] They differ from chat rooms in that messages are at least temporarily archived. Also, depending on the access level of a user or the forum set-up, a posted message might need to be approved by a moderator before it becomes visible.Forums have a specific set of jargon associated with them; e.g. a single conversation is called a "thread".A discussion forum is hierarchical or tree-like in structure: a forum can contain a number of subforums, each of which may have several topics. Within a forum's topic, each new discussion started is called a thread, and can be replied to by as many people as so wish.Depending on the forum's settings, users can be anonymous or have to register with the forum and then subsequently log in in order to post messages. On most forums, users do not have to log in to read existing messages
YouTube has crowned a new king. South Korean rapper Psy and his smash hit "Gangnam Style" has broken a Guinness world record to become the first ever video to reach a billion views.Psygangnam style 815 m – most liked – guinnes – 2MBaby – Justin Bieber 803m – 3rd most liked – LMFAO –party rock anthem – 2nd most lked – 1.6M
Correct Tools and Right Strategy will spell success – the reason why a lot of online marketing campaign fails is because they don’t have a strategyYou must get into your target audience’s heads if you want to market themThey are not buying your products, they are buyingdreams – aspirations! - that’s why products have endorsers/model – we imagine that we are that personHelp your customers achieve their dreamsDo not talk more about yourself – talk more about your customers – They don’t want to hear the story about you, they want to hear the story about themAsk and you shall receive – NOW – you Give and you shall receive
