Screens

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Screens

  1. 1. ScreensJCC Professional Conference 2013
  2. 2. Our Life is Filled With Screens
  3. 3. 67% of JCC members and participants have smartphonesState of Digital Media in JCCs
  4. 4. 1 in 3 Adults Owns a Tablet/e-Reader
  5. 5. Our Life is Filled With Screens
  6. 6. More screens in the future
  7. 7. More screens in the future
  8. 8. Multi-screening
  9. 9. Budgets misaligned
  10. 10. 90/10 Traditional Marketing Budget vs. Digital Marketing BudgetEven a further divide in JCCs
  11. 11. Screens are Personal
  12. 12. Screens are Controlled By Customers
  13. 13. UX is Top Priority
  14. 14. Screens are Connected
  15. 15. Create Once - Post Everywhere
  16. 16. Desktops Screens
  17. 17. Desktop and Laptops
  18. 18. Large Touch Screens
  19. 19. Search
  20. 20. Research and High Value Behavior
  21. 21. Zero Moment of Truth “ZMOT”
  22. 22. Join the JCC
  23. 23. Enroll in Programs
  24. 24. Sign Up for Events
  25. 25. Register for Summer Camps
  26. 26. Buy Tickets for Cultural Events
  27. 27. All Roads Lead to Rome..... Website
  28. 28. Mobile Screens
  29. 29. When Members Use MobileThere are 2 main situations in which people turn to mobile... Idle Time Urgent Tasks ‣ Catch up on News ‣ Find a business ‣ Look for things to do ‣ Look up contact information ‣ Take and share picturesMobile
  30. 30. How Members Will Use It Think about what people want and expect, not just what information you want to includeMobile
  31. 31. Question: What should we do thisweekend?Solution: Calendars of cultural events Lectures and concerts Jewish programs Adult, youth, and family activities Purchase tickets through the app Mobile
  32. 32. Question: Are there any groupexercise classes today?Solution: Fitness schedules Class listings with instructors and descriptions Pool, gym, and other facilities hours and information Mobile
  33. 33. Question: How do I make aservice appointment?Solution: Listings of important resources Personal Training Childcare Massage Mobile Youth & Family
  34. 34. Question: How can I interact withother members and the JCC?Solution: Interactive features and social media Twitter/Facebook Photo and video sharing FeedbackMobile
  35. 35. How to Make It Great So you know you should have a mobile strategy, but how do you execute?Mobile
  36. 36. Make Sure it Works Well on AllDevices 9% 14% Together, iOS and Android 46% account for 80% of mobile devices! Catering to them gives 30% you the best chance for high adoption rates. Android iPhone Blackberry Other Mobile
  37. 37. Establish a Workflow for UpdatesWrong information is worse than no information Start with the essentials Have a detailed, realistic plan for how content is kept relevant Enable users to easily give you feedback and pay attention to the resultsMobile
  38. 38. Simplicity is BeautifulMobile
  39. 39. Promote your App!3 Easy Steps Auto-detect mobile devices Put up posters or displays around the center Send out an email or two upon launchMobile
  40. 40. TV Screens
  41. 41. Television
  42. 42. Television
  43. 43. Television
  44. 44. Television
  45. 45. Television
  46. 46. Television
  47. 47. • Keep it short(1 to 2 min,check youranalytics)• Educational,entertaining &engaging• PortableBest Practices for Video
  48. 48. Best Practices for Video
  49. 49. Display in JCC
  50. 50. Display in JCC
  51. 51. Display in Lobby and Fitness Center
  52. 52. • Show videos or motion• Keep message simple• Make sure staff in Knowledgeable about content• Re-purpose content from other networks• Make them social!• Possible revenue generatorBest Practices for Screens in the JCC

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