The Future of Mobile (mobile minds)

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The future of mobile and where brands interact in the mobile space ...
or better, what is the motivation of customer to go mobile for your brand !?

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  • Social Media Persoonlijke voorstelling – JL / SL >>
  • Okay now let’s Fast forward to the present
  • Okay now let’s Fast forward to the present
  • The Future of Mobile (mobile minds)

    1. 1. I NEED AN APP
    2. 2. DO I NEED AN APP ??
    3. 3. Who are you ?
    4. 4. <ul><li>Who has internet access ? </li></ul><ul><li>Who has a smartphones ? </li></ul><ul><li>Who has a tablet ? </li></ul>
    5. 5. What are you doing ? <ul><li>Channel Time </li></ul>Tv Print Radio Web mobile 7-9 9-13 13-14 14-19 19-20 20-22 WE
    6. 6. Your Mobile Brand we help companies to go mobile Joost Landsheere
    7. 7. Some Facts (why you can think about going mobile)
    8. 8. Who are you ? <ul><li>Moment 05/2011 12/2011 </li></ul><ul><li>Bevolking </li></ul><ul><li>Web </li></ul><ul><li>web% </li></ul><ul><li>Mob </li></ul><ul><li>mob% </li></ul><ul><li>Tablet </li></ul><ul><li>tablet % </li></ul>10,423,493 8,113,200 77,8% (bevolking) 1,980,463 19% (bevolking) 486,792 6% (web) 10,431,000 8,115,318 77,8% (bevolking) 4,057,659 50% (web) 2,434,595 30% (web)
    9. 9. What are you doing ? <ul><li>Channel Time </li></ul>Tv Print Radio Web mobile 7-9 9-13 13-14 14-19 19-20 20-22 WE
    10. 10. What is mobile
    11. 11. It’s not only about technology … But about technology in a human context.
    12. 12. What is mobile ? <ul><li>Technology </li></ul><ul><ul><li>WIFI / 3G </li></ul></ul><ul><ul><li>GPS </li></ul></ul><ul><ul><li>TouchScreen </li></ul></ul><ul><ul><li>Camera </li></ul></ul><ul><ul><li>Micro / Speaker </li></ul></ul><ul><ul><li>Proximity Sensors </li></ul></ul><ul><ul><li>Augmented Reality </li></ul></ul><ul><li>Human Context </li></ul><ul><ul><li>Personal </li></ul></ul><ul><ul><li>Always Carried </li></ul></ul><ul><ul><li>Always on </li></ul></ul><ul><ul><li>Available at the point of creative inspiration </li></ul></ul><ul><ul><ul><li>Where can I find … </li></ul></ul></ul><ul><ul><ul><li>I want to dine … </li></ul></ul></ul><ul><ul><li>Captures Social context of media consumption </li></ul></ul>
    13. 13. Mobile is about you !
    14. 14. Mobile is about you ! And what do you want ?
    15. 15. What do you want ?
    16. 16. What do you want ? <ul><li>Maybe you can ask yourself : </li></ul><ul><ul><li>Where does mobile behaviour interact with our brand ? </li></ul></ul><ul><li>Or you can ask your customer : </li></ul><ul><ul><li>What are mobile motivations ? </li></ul></ul>
    17. 17. First to know What’s the score ? Did anyone like my status ? Get a coupon ! Win a prize ! Incentive
    18. 18. On-demanding need a price ! Need a report ! Need support … And I want it now ! Information
    19. 19. Killing Time Just for fun ! Looking for something new ! Something unexpected ! Entertainment
    20. 20. Mobile Managing Access my digital data ! Complete transactions ! Anywhere & anytime ! Utility
    21. 21. What do you want ? Where does mobile behaviour interact with our brand <ul><li>What are mobile motivations </li></ul><ul><li>INCENTIVES first-to-know </li></ul><ul><ul><li>Money </li></ul></ul><ul><ul><li>Reduction </li></ul></ul><ul><ul><li>Win / game </li></ul></ul><ul><li>INFORMATION on demand </li></ul><ul><ul><li>Relevant content </li></ul></ul><ul><ul><li>Added value </li></ul></ul><ul><ul><li>User generated </li></ul></ul><ul><li>UTILITY mobile managing </li></ul><ul><ul><li>Platform </li></ul></ul><ul><ul><li>Interaction </li></ul></ul><ul><ul><li>usability </li></ul></ul><ul><li>ENTERTAINMENT killing time </li></ul><ul><ul><li>Fun factor </li></ul></ul><ul><ul><li>Discover things </li></ul></ul><ul><ul><li>Test new stuff </li></ul></ul>
    22. 22. How to bring Your brand To mobile !
    23. 23. Mobile Brand : context More than searching for the 1 app solution Mobile is …
    24. 24. not integration OF mobile But integration WITH mobile Mobile is …
    25. 25. fits in multiple elements Mobile … Your Message
    26. 26. fits in multiple elements Mobile …
    27. 27. How to start
    28. 28. How to Start ? Step-by-step ! Define your target Build a strategy Create a concept Set your objectives • Usergroup • Persona • community • Mobile versus • print / radio / TV / online • be creative • know your user • make relevance • interact • conversate • communication • business • IT STEP 1 STEP 2 STEP 3 STEP 4
    29. 29. But don’t forget …
    30. 30. Be open to … <ul><li>Measure, measure, measure … and learn </li></ul><ul><li>Change your approach while you are learning </li></ul><ul><li>Grow with your users </li></ul><ul><li>Adept evolution </li></ul>
    31. 31. From <ul><li>What do you want to achieve ? </li></ul><ul><li>Who do you want to reach ? </li></ul><ul><li>What do you want them to think / feel / do ? </li></ul><ul><li>What do we want them to take away about our brand ? </li></ul>To <ul><li>What is the real unsolved problem </li></ul><ul><li>Who needs help ? </li></ul><ul><li>How do they want to engage with you ? </li></ul><ul><li>How can you create meaningful interaction </li></ul>
    32. 32. Where can we start …
    33. 33. Levels of Connection <ul><li>Advertising </li></ul><ul><ul><li>Image </li></ul></ul><ul><ul><li>Entertainment </li></ul></ul><ul><ul><li>Awareness </li></ul></ul><ul><li>End Consumer </li></ul><ul><ul><li>Added Value </li></ul></ul><ul><ul><li>Incentive </li></ul></ul><ul><ul><li>Entertainment </li></ul></ul><ul><ul><li>Information </li></ul></ul><ul><li>Employers </li></ul><ul><ul><li>Communication platform </li></ul></ul><ul><ul><li>Service platform </li></ul></ul><ul><ul><li>Sales platform </li></ul></ul><ul><li>Community tools </li></ul><ul><ul><li>Networking platform </li></ul></ul><ul><ul><li>Knowledge platform </li></ul></ul>
    34. 34. Inspiration for branded apps <ul><li>Fitness apps </li></ul><ul><li>General health and wellness apps </li></ul><ul><li>Pregnancy apps </li></ul><ul><li>Nutrition and diet apps </li></ul><ul><li>Information / news app for professionals </li></ul><ul><li>E-commerce app </li></ul>
    35. 35. 1 final question !
    36. 36. What do people take with them if they go out ? Thank you !!
    37. 37. Any Questions ? Or do you want a more in depth talk ? [email_address] +32 (476) 29 40 49

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