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Mobile App Design and Functionality       for Low Vision Users   Penetrating International Markets       and New Demograph...
Inclusive Design Meetup Group  Wednesday, March 27, 2013        185 Frederick St.         Devlin Digital
Raising Accessibility  Startup committed to breaking down barriers through technological solutions.  In November 2012 cond...
Sean Power Project Lead on the Raising Accessibility low vision usability study. Management Consultant for small- and medi...
Raising Accessibility Vision  Design and develop technology that re-thinks human communication.  Develop a set of tools th...
Questions Answered From which countries will your new users come in 2013 and on. Among which demographics will your app be...
Smartphone Adoption USA         http://blog.nielsen.com/nielsenwire/online_mobile/smartphones-account-for-half-of-all-mobi...
Mobile Share of Global Web Traffic           http://impactofinformationsystemsonsociety.wordpress.com/2012/12/05/how-it-in...
Reasons for Growth, Domestic and Int’l  Increased access to mobile broadband.  Price reduction for devices.  Increasingly ...
Global Interest in Apps for Mobile
Regional Interest in Apps for Mobile
Questions Answered From which countries will your new users come in 2013 and on. Among which demographics will your app be...
Smartphone Adoption by Demographic            http://pewinternet.org/Reports/2012/Smartphone-Update-2012/Findings.aspx
Population Pyramid USA 2010         http://www.tutor2u.net/blog/index.php/economics/comments/excellent-moving-graphic-show...
Questions Answered From which countries will your new users come in 2013 and on. Among which demographics will your app be...
Physical Disability in Int’l Markets  Some challenges in measuring disability prevalence:      Countries define disability...
Incomplete Data on Disability Prevalence           www.who.int/disabilities/world_report/2011/chapter2.pdf
Impact Solution Can Make in Int’l Markets  Physical disabilities impact lives differently:      In North America, children...
Impact Solution Can Make in Int’l Markets
Rising Middle Class in Int’l Markets          www.who.int/disabilities/world_report/2011/chapter2.pdf
Disability Among Seniors
Global Disability Prevalence, 45+ Years          www.who.int/disabilities/world_report/2011/chapter2.pdf
Low Income Countries: High DisabilityPrevalence; High Interest in Mobile Apps
By Country, By Age           www.who.int/disabilities/world_report/2011/chapter2.pdf
Questions Answered From which countries will your new users come in 2013 and on. Among which demographics will your app be...
The Low Vision Usability Study
Audio of an Example of a Test
Methods Summary Eight subjects, eight unique types of blindness. Four tests managing controlled conditions. Two variables:...
Recommendation 1 Make the most of audible and haptic (vibrating) alerts.                         THREE OUT OF EIGHT LOW VI...
Recommendation 2 Use custom multi-touch gestures to improve navigation.                       DURING OUR STUDY, SUBJECTS S...
Recommendation 3 Use high contrast, large buttons.                         CONSIDER ADDING THE ABILITY TO CHANGE          ...
Recommendation 4 Think twice about how your app uses the camera.                       SUBJECTS IN OUR FOCUS GROUP FOUND I...
Recommendation 5 Consider how spatial awareness might impact how users interact with your app.                        SUBJ...
Questions Answered From which countries will your new users come in 2013 and on. Among which demographics will your app be...
Download the Whitepaper         http://www.raisingaccessibility.com/wp-content/uploads/2013/02/Mobile-App-Design-and-Funct...
Mobile App Design and Development Best Practices for Senior Demographics and Global Markets
Mobile App Design and Development Best Practices for Senior Demographics and Global Markets
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Mobile App Design and Development Best Practices for Senior Demographics and Global Markets

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Updating the same presentation made at PodCampTO 2013, this slideshow discusses why your smartphone app needs to be accessible to meet the needs of older demographics and international markets. These markets drive smartphone market growth and will be the segments from which your app's newest users come.

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Mobile App Design and Development Best Practices for Senior Demographics and Global Markets

  1. 1. Mobile App Design and Functionality for Low Vision Users Penetrating International Markets and New Demographics
  2. 2. Inclusive Design Meetup Group Wednesday, March 27, 2013 185 Frederick St. Devlin Digital
  3. 3. Raising Accessibility Startup committed to breaking down barriers through technological solutions. In November 2012 conducted a usability study observing how people who experience visual impairment use mobile devices and interact with apps. Partnered with Devlin Digital and Good Wally, two pillars in the accessibility community. Close connection with the Toronto Accessibility & Inclusive Design Meetup Group.
  4. 4. Sean Power Project Lead on the Raising Accessibility low vision usability study. Management Consultant for small- and medium-sized businesses with Bansal Power. Sits on the Board of Directors and on the Accessibility Committee for a charity in Oshawa. Hosted a panel discussion on disabilities in development with an international development charity.
  5. 5. Raising Accessibility Vision Design and develop technology that re-thinks human communication. Develop a set of tools that solve condition-specific problems for people with disabilities. Make assistive technology an obsolete term.
  6. 6. Questions Answered From which countries will your new users come in 2013 and on. Among which demographics will your app become popular in 2013 and on. How many of these new users experience a physical impairment. Design and functionality recommendations for serving these disabled users.
  7. 7. Smartphone Adoption USA http://blog.nielsen.com/nielsenwire/online_mobile/smartphones-account-for-half-of-all-mobile-phones-dominate-new-phone-purchases-in-the-us/
  8. 8. Mobile Share of Global Web Traffic http://impactofinformationsystemsonsociety.wordpress.com/2012/12/05/how-it-innovation-is-transforming-africa/mobile-share-of-web-traffic/
  9. 9. Reasons for Growth, Domestic and Int’l Increased access to mobile broadband. Price reduction for devices. Increasingly robust app ecosystem.
  10. 10. Global Interest in Apps for Mobile
  11. 11. Regional Interest in Apps for Mobile
  12. 12. Questions Answered From which countries will your new users come in 2013 and on. Among which demographics will your app become popular in 2013 and on. How many of these new users experience a physical impairment. Design and functionality recommendations for serving these disabled users.
  13. 13. Smartphone Adoption by Demographic http://pewinternet.org/Reports/2012/Smartphone-Update-2012/Findings.aspx
  14. 14. Population Pyramid USA 2010 http://www.tutor2u.net/blog/index.php/economics/comments/excellent-moving-graphic-showing-us-population-pyramid-1950-to-2010/
  15. 15. Questions Answered From which countries will your new users come in 2013 and on. Among which demographics will your app become popular in 2013 and on. How many of these new users experience a physical impairment. Design and functionality recommendations for serving these disabled users.
  16. 16. Physical Disability in Int’l Markets Some challenges in measuring disability prevalence: Countries define disability differently. e.g. Canada/USA prevalence at 15%, India at 2% despite weaker health system. Census/reporting data often incomplete. Global Burden of Disease Survey estimates 15% of world’s population experiences disability. World Health Organization’s World Health Survey estimates 10%.
  17. 17. Incomplete Data on Disability Prevalence www.who.int/disabilities/world_report/2011/chapter2.pdf
  18. 18. Impact Solution Can Make in Int’l Markets Physical disabilities impact lives differently: In North America, children with poor eye vision get glasses and stay in school. In Brazil, many children with poor eye vision drop out due to lack of access to assistive devices.
  19. 19. Impact Solution Can Make in Int’l Markets
  20. 20. Rising Middle Class in Int’l Markets www.who.int/disabilities/world_report/2011/chapter2.pdf
  21. 21. Disability Among Seniors
  22. 22. Global Disability Prevalence, 45+ Years www.who.int/disabilities/world_report/2011/chapter2.pdf
  23. 23. Low Income Countries: High DisabilityPrevalence; High Interest in Mobile Apps
  24. 24. By Country, By Age www.who.int/disabilities/world_report/2011/chapter2.pdf
  25. 25. Questions Answered From which countries will your new users come in 2013 and on. Among which demographics will your app become popular in 2013 and on. How many of these new users experience a physical impairment. Design and functionality recommendations for serving these disabled users.
  26. 26. The Low Vision Usability Study
  27. 27. Audio of an Example of a Test
  28. 28. Methods Summary Eight subjects, eight unique types of blindness. Four tests managing controlled conditions. Two variables: speed and accuracy during use. Good Wally, accessibility consulting firm led by George Zamfir. Devlin Digital Accessibility Lab. Observe challenges, issues, surprises, or “duh” moments.
  29. 29. Recommendation 1 Make the most of audible and haptic (vibrating) alerts. THREE OUT OF EIGHT LOW VISION SUBJECTS WHO USED THE LOOP APP SUGGESTED THAT AUDIBLE ALERTS WOULD BE ESPECIALLY BENEFICIAL AND IMPROVE THEIR USER EXPERIENCE (Power, 2013).
  30. 30. Recommendation 2 Use custom multi-touch gestures to improve navigation. DURING OUR STUDY, SUBJECTS SOMETIMES UNKNOWINGLY HELD THE PHONE UPSIDE DOWN. ADJUSTING THE APP’S INTERFACE ACCORDING TO THE PHONE’S POSITION IMPROVES THE USER EXPERIENCE FOR PEOPLE WITH LOW VISION (Power, 2013).
  31. 31. Recommendation 3 Use high contrast, large buttons. CONSIDER ADDING THE ABILITY TO CHANGE THE CONTRAST AND COLOUR OF BUTTONS IN THE SETTINGS MENU. EVERYBODY’S EYES WORK DIFFERENTLY (Power, 2013).
  32. 32. Recommendation 4 Think twice about how your app uses the camera. SUBJECTS IN OUR FOCUS GROUP FOUND IT DIFFICULT TO FIND THE OBJECT THEY HOPED TO TARGET IN THE VIEWFINDER (Power, 2013).
  33. 33. Recommendation 5 Consider how spatial awareness might impact how users interact with your app. SUBJECTS USING LOOP WERE UNSURE WHERE TO HOLD THE DEVICE RELATIVE TO THEIR FACE AND TO THE OBJECT BEING VIEWED. MOST ENDED UP EXPERIMENTING WITH DISTANCE UNTIL THEY FOUND AN OPTIMAL LENGTH (Power, 2013).
  34. 34. Questions Answered From which countries will your new users come in 2013 and on. Among which demographics will your app become popular in 2013 and on. How many of these new users experience a physical impairment. Design and functionality recommendations for serving these disabled users.
  35. 35. Download the Whitepaper http://www.raisingaccessibility.com/wp-content/uploads/2013/02/Mobile-App-Design-and-Functionality-for-Low-Vision-Users.pdf Sean Power @seanmpower George Batalinski @gbatalinski Raising Accessibility @RaiseAccessfacebook.com/RaisingAccessibility http://raisingaccessibility.com

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