Christian Birk is the co-founder of Endomondo, a mobile application that tracks sports and fitness activities. The document discusses how Endomondo aims to make sports more fun and flexible by utilizing technology. It highlights trends of increased mobile phone usage, time spent in online communities, and a desire for flexibility and social interaction in sports. A pilot project found that Endomondo engaged both inactive and active users, increasing physical activity levels significantly among inactive participants. The conclusion invites the reader to sign up for Endomondo at their website.

1. Contact:
Christian Birk, co-founder
m: christian@endomondo.com
p: +45 2219 3737

2. We will make your
sports experience
more fun!

3. • Flexibility is an important
factor
• Use of technology
• Trend towards spending
more time within
communities

4. • Flexibility is an
important factor
• Use of technology
• Trend towards spending
more time within
communities

5. Source: The Danes’ Sports Habits 2007, Danish Institute for Sports Studies

6. • Flexibility is an important
factor
• Use of technology
• Trend towards spending
more time within
communities

7. Historically, technology within the sports industry is somewhat absent
Major changes in general technology Minor changes in sports
1970’s
2010
6
Source: nba.com; iaaf.org; apple.com; audi.com; samsung.com; mg.com

9. Mobile phones will be the most important media platform of our time
Mobile vs. TV penetration by region 2000-2008
G7
CIS
Mideast
% TV penetration
East Asia
South Asia
Africa
% mobile penetration
Source: The promise of ubiquity; Portio research

10. • Flexibility is an important
factor
• Use of technology
• Trend towards
spending more time
within communities

11. Clear Internet trend towards spending more time on communities and
within communities, on more specialized sites
Pageviews in US*
Billions, percent Examples
100% = ~95 ~140 ~150
Content
Commerce
Communications
Search
Community
2005 2006 2007
* Amongst top 100 websites in the US
Source: www.compete.com

12. Virtual communities are all over the place....
Community landscape
100+ 50-100
Size, million users
The value
is in the
vertical
25-50 10-25
Friends Dating Cultural Gaming Sports Virtual Profes-
& videos life sional
Primary focus
Source: Press and general internet search

13. ..and they offer real value to their users
Consumer value add
Facebook
• Makes it easy to stay in touch and
keep yourself updated on
especially your casual contacts
Flickr
• Makes it easy to share
photos/experiences with the world Common denominator
Fundamentally, they
provide a services that
YouTube get better the more
• Makes it easy to video broadcast people that use them
your life and share it with the world
Twitter
• Makes it easy to follow people’s
status updates
Source: Endomondo analysis

14. The Endomondo user Endomondo makes the
wants... individual more...
• to be more active motivated to be
active,...
• flexibility
... through user-
• social interaction generated
• to be identified as competitions...
being active
...and ability to
broadcast his or her
performance

15. Endomondo works on following devices:
- Phones running on Symbian (e.g., Nokia)
- Phones running on Windows (e.g., HTC)
- Phones running on Android (e.g., HTC)
- iPhone
- Sony Ericsson phones (Symbian & Java app.)
- Nokia S40 phones (Java)
- GARMIN watches

20. Sdfsdfsdf
Sdfsdf

23. Can we activate both
active and inactive
people by using a
mobile device?

24. Endomondo engages both inactive and active people, men and women
Physical activity per week, hours RESULTS FROM PILOT
120 employees at The Copenhagen Municipality had access to Endomondo for three months
Both active and inactive participants increased physical activity level - inactive by factor 2,5
Before the project Throughout the project Change
+28%
+13%
+148%
+25%
+30%
Note: Based on a project with The Copenhagen Municipality in fall, 2008.

25. Welcome to sign up at
www.endomondo.com
Contact:
Christian Birk, co-founder
m: christian@endomondo.com
p: +45 2219 3737
Source: http://www.flickr.com/photos/matisok/75144313/