UGC The Audience Delivers

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Users creating and sharing their creative content, is an extremely popular activity. While ‘User Generated Content’ or UGC has been with us since the days of home movies, thanks to Youtube and Facebook it easier than ever to get involved. Almost everyone is snapping pictures, recording videos and sharing them online. Find out how you can engage your audience and tap into the UGC pipeline. This discussion will include real experience from the trenches, including UGC best practises, how to maximize submissions, how to increase site traffic and time spent on site, methods to curate and get the most from UGC and more. We will also explore some case studies of top UGC programs that show the diversity of options and potential of this powerful channel.

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UGC The Audience Delivers

  1. 1. USER GENERATED CONTENT THE AUDIENCE DELIVERS SPEAKER : STEVE HULFORD | FOUNDER OF FILEMOBILE, CHIEF CREATIVE OFFICER © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  2. 2. HI! I AM STEVE HULFORD FOUNDER OF FILEMOBILE CHIEF CREATIVE OFFICER @filemobile @hulford FILEMOBILE HAS LAUNCHED OVER 1,000 UGC PROGRAMS SINCE 2005 USER GENERATED CONTENT : THE AUDIENCE DELIVERS © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  3. 3. COLLECTING YOUR UGC www.stevehulford.com Email your photos / videos to: nxne@projects.fm See the posts at: www.stevehulford.com I will donate $1 per photo/video to this man. (more on this later in the presentation) USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  4. 4. UGC HAS TAKEN OFF AND EVOLVED USER GENERATED CONTENT FILLS SOCIAL NETWORKS WITH CONTENT AND DRIVES MUCH OF THE CONVERSATION ON THE WEB TODAY USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  5. 5. UGC PRODUCTION TOOL OF CHOICE THE SMART PHONE - DEVICES MATTER A LOT YouTube Mobile Uploads Up 400% Since iPhone 3GS Launch* 6 days after the launch in 2009 HD Video GPS High Speed delivery Robust processing power 5 MP + photos Email Unlimited Data Apps IMOVIE for the IPHONE USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  6. 6. SMART PHONE GROWTH THIS IS JUST THE BEGINNING NORTH AMERICA 33% EUROPE 28% ASIA 9% WORLD WIDE 10% SMART PHONE USE WILL DOUBLE IN 5 YEARS USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  7. 7. UGC STATS YOUTUBE EXCEEDS 2 BILLION VIEWS A DAY 100,000,000 VIDEOS VIEWED PER DAY ON YOUTUBE 24 HOURS OF VIDEO UPLOADED EVERY MINUTE AN AUTO-SHARE TWEET RESULTS IN 7 YOUTUBE.COM SESSIONS 20% OF MILLENNIALS HAVE POSTED A VIDEO OF THEMSELVES ONLINE 46 YEARS OF YOUTUBE VIDEO WATCHED A DAY ON FACEBOOK 412.3 YEARS - THE LENGTH OF TIME IT TAKES TO VIEW EVERY YOUTUBE VIDEO 3 OUT OF 4 AMERICAN USE SOCIAL TECHNOLOGY 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS 1 BILLION ITEMS SHARED EACH WEEK ON FACEBOOK EACH WEEK USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  8. 8. CONTROL IS SHIFTING ONE WISE MAN SAID “Technology has shifted the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.” Rupert Murdoch, Global Media Entrepreneur USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  9. 9. IT’S A PARTY AND YOU ARE THE HOST YOUR STAGE YOU NEED TO GIVE THE AUDIENCE A PLACE TO PLAY AND THINGS TO DO... Text USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  10. 10. THE PARTY: THE HUB AND SPOKES BUILD THE HUB AND LEVERAGE THE SPOKES FOR TRAFFIC By growing your presence on Twitter and Facebook you are building a communication Twitter/ Facebook channel with your brands. You tell 200 friends Television Then 35 read it Property 5 click... Vertical YOU OWN THE TERMS OF USE THE PRIVACY POLICY SEO THE CONTENT THE USER DATA THE LOOK AND FEEL THE DOMAIN NAME YOU HOST THE PARTY USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  11. 11. THE PARTY: PROGRAM YOUR UGC HOW TO LEVERAGE SOCIAL MEDIA MARKETING AND UGC Content is still king... now everyone is a creator. now everyone is a network. now everyone is a distributor. BUT! USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  12. 12. ON THE HUB: PROGRAM YOUR UGC HOW TO LEVERAGE SOCIAL MEDIA MARKETING AND UGC USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  13. 13. ON THE HUB: PROGRAM YOUR UGC HOW TO LEVERAGE SOCIAL MEDIA MARKETING AND UGC User generated content needs to be programmed Find the good content, and promote it Moderate content to weed out offensive, copyright USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  14. 14. BEST PRACTISE SOME EXAMPLES USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  15. 15. MUSIC UGC GUITAR COVERS OVER 140,000 GUITAR COVERS ON YOUTUBE USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  16. 16. MUSIC UGC SONG COVERS GREYSON CHANCE - 12 YEARS OLD - 26,000,000 HITS USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  17. 17. BREAKING NEWS CTV MYNEWS Mark Vincent of Toronto, shot the propane explosion with his mobile phone at 4:02am, Aug 10th, 2008. CTV aired it 30 minutes later. USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  18. 18. BREAKING NEWS CTV MYNEWS Mark Vincent of Toronto, shot the propane explosion with his mobile phone at 4:02am, Aug 10th, 2008. CTV aired it 30 minutes later. USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  19. 19. BREAKING NEWS CTV MYNEWS Chantal Quagliara of Vaughn, shot this video of a twister and posted it at 6:39pm, August 20th, 2009. It aired on CP24. USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  20. 20. BREAKING NEWS CTV MYNEWS Chantal Quagliara of Vaughn, shot this video of a twister and posted it at 6:39pm, August 20th, 2009. It aired on CP24. USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  21. 21. VIDEO MASHUPS CBC & ROGERS VIDEO MASHUP Liam Cavanagh from Halifax made “Cavanaugh Mix Up” and has had , 92 comments, and 1,313 recommendations on his mashup. USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  22. 22. VIDEO MASHUPS CBC & ROGERS VIDEO MASHUP Liam Cavanagh from Halifax made “Cavanaugh Mix Up” and has had , 92 comments, and 1,313 recommendations on his mashup. USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  23. 23. SONG CONTESTS CBC HNIC ANTHEM CHALLENGE Colin Oberst from Beaumont, AB, received over 100,000 views, 800 comments and the 100k prize. USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Tuesday, July 6,lem2010 w /truck | FM _Logo_truck.eps Fi obie Logo l
  24. 24. SONG CONTESTS CBC HNIC ANTHEM CHALLENGE Colin Oberst from Beaumont, AB, received over 100,000 views, 800 comments and the 100k prize. USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Tuesday, July 6,lem2010 w /truck | FM _Logo_truck.eps Fi obie Logo l
  25. 25. SONG CONTESTS FOLGERS COFFEE JINGLE Ethan Thompson Band  won the 25,000 grand prize. USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  26. 26. SPORTS COMMENTARY CTV OLYMPICS YOU CALL THE PLAY USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  27. 27. UGC TV FROM WEB TO TV SHOW - UPLOAD YOURS USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  28. 28. JOB SEARCH DO YOU KNOW WHO BEN SOUTHALL IS? USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  29. 29. JOB SEARCH THE WINNER OF THE BEST JOB IN THE WORLD CONTEST 34,000 ENTRIES FROM 54 COUNTRIES USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  30. 30. JOB SEARCH THE WINNER OF THE BEST JOB IN THE WORLD CONTEST 34,000 ENTRIES FROM 54 COUNTRIES USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  31. 31. CONTEST PROMOTION LOOKING FOR CANADAS MOST VALUABLE COACH USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  32. 32. CONTEST PROMOTION LOOKING FOR CANADAS MOST VALUABLE COACH FACEBOOK SOCIAL GRAPH = EARNED MEDIA USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  33. 33. TOP 10 MOST POPULAR MUSICANS ON FACEBOOK LOOKING FOR CANADAS MOST VALUABLE COACH Michael Jackson 12,719,526 Lady Gaga 8,449,581 Linkin Park 5,827,900 Lil Wayne 5,296,323 Taylor Swift 5,194,920 Justin Bieber 4,989,011 Bob Marley 4,573,842 Metallica 4,495,721 Coldplay 4,352,955 Rhianna 4,307,194 USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  34. 34. UGC IN A FAN PAGE LOOKING AT BOB MARLEY’S FAN PAGE DESIGN THE BANNER CONTEST, COVER FRIDAY’S CURATED BY MARLEY’S CHILDREN USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  35. 35. CHANGING THE WORLD WITNESS TRAINING PEOPLE TO REPORT HUMAN RIGHTS ABUSES USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  36. 36. UGC IN SPACE NASA IS SENDING YOUR PHOTOS ON THE LAST 2 SHUTTLE MISSIONS NASA LETS USERS SEND THEIR PHOTOS INTO SPACE. OVER 300,000 SUBMIT PHOTOS AND GET ENGAGED IN THE LAST SHUTTLE LAUNCHES. LETS SEND TONY HAYWARD TO SPACE! USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  37. 37. BEST PRACTISE EIGHT TIPS FOR GETTING MORE UGC EXPERIENTIAL PRIZE MAKE IT EASY FACEBOOK SOCIAL GRAPH MULTIMEDIA COMMENTING COMMUNITY MANAGEMENT PUT IT ON TV SEED YOUR CONTENT PROMOTE IT USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  38. 38. BEST PRACTISE HOW TO GENERATE MORE TRAFFIC FOR YOUR UGC PROGRAM TWEET YOUR BEST STUFF MANAGE YOUR FACEBOOK FAN PAGE MAKE YOUR CONTENT SOCIAL VIDEO SEO INTEGRATE FACEBOOK CONNECT OWN THE HUB USE IT IN TRADITIONAL MEDIA USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  39. 39. VALUE CREATION HOW TO GENERATE VALUE GREATER INTERACTION WITH YOUR AUDIENCE ACCESS FREE CONTENT GET PEOPLE ENGAGED WITH YOUR BRAND FIND AMBASSADORS TO YOUR BRAND EARNED MEDIA ADD COOL FACTOR AND REJUVENATE YOUR BRAND EXPAND YOUR CLIENT BASE USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  40. 40. ONE LAST STORY INTRODUCING BROTHER LION CAN UGC CHANGE A LIFE? USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  41. 41. INTRODUCING BROTHER LION THE GANG IN THE BLUE MOUNTAINS, JAMAICA USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  42. 42. INTRODUCING BROTHER LION REICH FALLS, JAMAICA USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  43. 43. INTRODUCING BROTHER LION ACAPELLA VERSION “NOT BECAUSE I AM POOR” www.brotherlion.com USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  44. 44. INTRODUCING BROTHER LION ACAPELLA VERSION “NOT BECAUSE I AM POOR” www.brotherlion.com USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  45. 45. INTRODUCING BROTHER LION PRODUCED VERSION “NOT BECAUSE I AM POOR” www.brotherlion.com USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  46. 46. INTRODUCING BROTHER LION BROTHERLION.COM ON ITUNES ALL MUSIC GOES DIRECTLY INTO HIS BANK ACCOUNT USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  47. 47. INTRODUCING BROTHER LION BROTHERLION.COM ON ITUNES ALL MUSIC GOES DIRECTLY INTO HIS BANK ACCOUNT USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  48. 48. INTRODUCING BROTHER LION BROTHERLION.COM ON ITUNES ALL MUSIC GOES DIRECTLY INTO HIS BANK ACCOUNT USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  49. 49. INTRODUCING BROTHER LION BROTHERLION.COM ON ITUNES ALL MUSIC GOES DIRECTLY INTO HIS BANK ACCOUNT USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  50. 50. INTRODUCING BROTHER LION BROTHERLION.COM ON ITUNES ALL MUSIC GOES DIRECTLY INTO HIS BANK ACCOUNT USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  51. 51. INTRODUCING BROTHER LION BACK TO KINGSTON CHECK OUT HIS REACTION TO THE VIDEO WWW.BROTHERLION.COM USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
  52. 52. THANKS! Steve Hulford Filemobile www.stevehulford.com @hulford @filemobile USER GENERATED CONTENT : THE AUDIENCE DELIVERS Upload for a $1 donation at: © 2005-2010 Filemobile Inc nxne@projects.fm Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010

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