Very animated dicussion with the international group of child care phone support organisations like http://www.kindertelefoon.nl on how to use social network tools to raise money, enhance relationships with the volenteers and for the kids involved.

1. Child Help Line
& Social Media

2. Child Help Line
Vincent Everts

3. Who is
Vincent Everts?

4. InterimIC innovation acceleration
Innovation study trips:
2008: China
2009: Russia
Innovation in
health care:
2006: India
2007: USA
Healthcare
innovation event
Innovation in
Government

5. Video blogger
Talk to Me!
Informal interviews
with interesting
people
from politicians
to starting
enterpreneurs

6. What is the deal so far?

7. Study trip China 2008
Visting Tudou; an online video site bigger than YouTube

8. Strong opinions
8

9. Web
1.0

10. 7

11. Broadband internet
Netherlands leading in Europe
Netherlands: 74% (2007)
2006 2007 Source: Eurostat 2007

12. Weekly surf time
10.0 uur
4,3M Total
7.5 uur
5.0 uur
28% Media mix
2.5 uur
0 uur
13-34 yrs 35-49 yrs 50+ Heavy users

13. How do we spend our time?
TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 26 min
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines

14. Media and communicatie spending
Mobile: 5,7 mld (15 mln)
Per household:
Telephone: 2,7 mld (6,7 mln) ! 250 broadband
! 384 phone
Newspapers: 1,5 mld (4.5 mln)
! 180 TV
TV (cable): 1,4 mld (6,7 mln) ! 200 newspaper
Broadband: 1 mld (2,5 mln) Per person:
! 384 mobile
Books: 1,3 mld ! 30 books
Advertisments: 4,5 mld.

15. Time spent vs
ad income
TV time: 3 hours per day
Total ad income $200 million (public channels) +
$600 million (commercial channels)
Ad income: ! 0,06
Time online: 1,5 hrs person/per day
Online ads 400 million per year
Ad income: ! 0,07
Read time newspapers: 26 min/day
Newspapers 750 million in ads
Ad income: ! 0,50
Reading time magazines: 18 min/day
Ad income: ! 0,70

16. Age distribution
Source: Trendbox Internet Monitor

17. Online sales NL
2006: 2,8 miljard euro
2007: 4 miljard euro
2008: 5 miljard euro
+25%
bron: thuiswinkel.org

18. More than 66% of the
internet users are multi taskers
“What do you do while you are on the internet”
Base: Net users
Source: Forrester’s Consumer Technology Adoption Study

19. Teenagers are multi taskers
“What do you do while you are on the internet?”
Listening to music/radio
TV is on
On the phone
Eating
Gaming
Friends visiting
Reading
Age
Base: EU-5 Net users
11
Source: Forrester’s Consumer Technology Adoption Study

20. IMPACT ON BUSINESS
12

22. DELL Case

23. 17

24. Real estate market
in The Netherlands

25. Selling a house in The Netherlands

27. 21

28. News

29. Top 10 Dutch
news sites:
1. Nu.nl
2. Telegraaf.nl
3. Ad.nl
4. Teletekst
5. Elsevier
6. Zoomin
7. Google Nieuws
8. Volkskrant.nl
9. Nrc.nl
10. MSN

30. kindle
Kan de Amazon Kindle meer dan
550 jaar aan drukkunst verslaan?

31. kindle

32. Web 2.0
beta

34. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Hyves

36. Blogs demografie
Bron: Technorati 2008

37. Weblogs

39. Try for free

40. Or paid & professional

41. RSS

42. 34

45. Track and trace people

46. Track and trace companies

47. Video in business

48. 35
15-02-07 ROOS - Regionale TV in 2010 35

50. YouTube growth
now:
300 Every minute 8
million unique visitors per month
hours of video
juni 2007
is added
YouTube launces
march 2007
Dutch version
225 Viacom sues YouTube
for $1 billion due to
copyright infringment
october 2006
Google buys
150 july 2006 YouTube for
Daily more than $1,65 billion
april 2005 100 million
First video
videos watched
75 65.000 added
0
jan 2005 jun 2005 jan 2006 jun 2006 jan 2007 jun 2007 jan 2008

51. Brand promotion

53. Brand and consumers

54. How to

56. Try it!
Make video’s and use them on
Youtube, Vimeo, Blip.tv or your
own video site

60. Cloud computing

61. New ICT services
Just sign-up!

62. Wordprocessing 1951

63. Wordprocessing 1985

64. Wordprocessing 2008

65. Revision controle
Online collaboration
and compare

66. Wordprocessing 2.0!

67. Fast Easy,
Safe, Secure

68. Own your servers?

69. Office 14 in 2009-2010

73. Basecamp
project management
Dashboard
Milestones
To do lijsten
Communicatie
Bestand uitwisseling
Goedkoop!
www.basecamphq.com

74. CRM oplossingen

76. Internet goes mobile
88

77. My next phone

78. iPhone

79. Bold

80. Communicatie 2.0

81. 50% uses MSN
Gebruik MSN per leeftijdsgroep
90.00%
90.000%
76.875%
63.750%
50.00%
50.625%
40.00%
37.500%
<20 20-35 35-49

82. Phone 2.0

85. 80

87. Outsourcing...

89. Google Trends
41

90. Best Web 2.0 software
Social bookmarking del.icio.us
Web 2.0 startpage Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web word processing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister

91. Google Maps Mash-ups

92. Voorbeelden
• Mashups stap naar semantische web?
• Geotagging van foto’s
• Google Maps populairst
(30.000 mash-ups)

93. Web 2.0 Trend:
User Generated Content

95. Web 2.0 Trend:
Co-Creation

97. 49

99. Elections 2.0

100. Elections 2.0
Obama Girl

101. Elections 2.0

103. Online Marketing

104. • $10 billion in sales
• Market value 150 billion
• 200 million/day
• 50% market share

105. 65

106. 66

108. 71

109. 109

110. Social Networking

113. New services:
location, location, location
94

114. Mobile, Social, Location

115. Innovate at 3 different
• One M2 around you
• Within your organisation
• With the outside world
111

116. 112

117. Vincent Everts
www.vincente.nl
www.interimic.com
vincent@everts.net
www.twitter.com/vincente