Presentation done by Antonio Lopez de Avila, during "Digitally bringing products and destinations closer to demand" workshop, of the ENTER2015 eTourism conference

1. Tourism,
Innovation and
Technology:
Building the
Future

2. STRATEGIC TOURISM PLAN 2012-2015
Mature
Destinations
Smart
DestinationsACTIONS
Definition of Smart Destination
Implementation in Pilot Destinations
31
32
Definition and Design of the
Digital Tourism Office
Action Plan for a Public-Public Partnership
Regions Sharing Tech&Best Practices
33
34

3. Smart Destinations
Objectives
- Creation of an Spanish Norm: UNE
- Creation of a European Norm: EN
- Creation of a ISO Norm

4. Smart Destinations
An innovative tourism destination, consolidated by means of a cutting-edge
technological infrastructure, assuring the sustainable development of
tourism territories, accessible to everyone, simplifying visitor's interaction and
integration with the environment, while enhancing the quality of the
experience at destination and improving inhabitant's quality of life.

5. Smart Destinations
Improve competitiveness
Improve quality of life of residents
Deeper interaction with destinations

6. Smart Destinations

7. Smart Destinations

8. Smart Destinations

9. Smart Destinations

10. Smart Destinations

11. Smart Destinations

12. Smart Destinations

13. Smart Destinations

14. To Start…
PPP (Private-Public Partnership):
Planning the destination to generate comprehensive tourism experiences,
everyone is involved: tourism administrations, private sector and civil
society ("stake-holders").
Cross Action Plan:
Tourism sector impacts on many sectors. We must view all side effects and
coordinate all responsible governance units.
Audit, Diagnosis and Action Plan
Smart Destinations

15. Audit, Diagnosis and Action Plan
Smart Destinations

16. To Start…
PPP (Private-Public Partnership):
Planning the destination to generate comprehensive tourism experiences,
everyone is involved: tourism administrations, private sector and civil
society ("stake-holders").
Cross Action Plan:
Tourism sector impacts on many sectors. We must view all side effects and
coordinate all responsible governance units.
Audit, Diagnosis and Action Plan
Smart Destinations

17. PUBLIC PRIVATE
Transports
Hospitality
Gastronomy
Infrastructure
Regulation
Security
Promotion
Other resources
Smart Destinations
TOURIST DESTINATION

18. To Start…
PPP (Private-Public Partnership):
Planning the destination to generate comprehensive tourism experiences,
everyone is involved: tourism administrations, private sector and civil
society ("stake-holders").
Cross Action Plan:
Tourism sector impacts on many sectors. We must view all side effects and
coordinate all responsible governance units.
Audit, Diagnosis and Action Plan
Smart Destinations

19. Mobility
 Systems oriented to efficient
management of transport and
road congestion
Security
 Systems oriented to
guarantee and improve the
public security
Energy Health
 Systems oriented to efficient
energy management and
sustainable development
 Systems oriented to
prevention and healthcare
(health tourism segment)
• Systems oriented to facilitate
the access to history and
cultural activities in the
destination.
Culture
• Open data: generation of
new business models and
new business opportunities.
Economy
Smart Destinations

20. • Use of renewable energy: solar,
biomass….
• Energy saving in the public
lighting through LED technology
• Ambient light measuring
sensors. Lighting regulation
according to light conditions
• Recycling
• Sensors for the measure of soil
moisture for irrigation
Smart Destinations

21. • Flow Management:
sensors and apps
• Traffic situation: IoT
(internet of things)
• Traffic Info through Apps
• Parking places
• Tourism for All. Apps for
handicapped people
Smart Destinations

22. • Video-guides
• Geo localised touristic routes
• Promotion of touristic resources of the
destination
• Full historic immersion through Smart
Optics devices (oculus)
• Telecom
• Banks
• Hotels
Smart Destinations

23. Tourist Office XXI Century
A new office concept with a strong technology base and the ability to market the destination
in real time: touchscreens, downloads of apps of the tourist destination, booking services,
counseling, etc.
The tourist office turns into a Digital Information Management System to promote and to
market the tourist resources during the entire trip.
Smart Destinations

24. Pilot Projects

25. • Free WIFI network (26) and
WIMAX: Sensorisation
• App “El Hierro te sigue”
• Hydro-wind power station:
“Gorona del Viento”:
0% Emissions
• Social impact
• Support to entrepreneurs and
companies:
• Training
• Soft loans
Pilot Projects

26. Proyectos Piloto
• Audit and Action Plan
• Free WIFI area: Playa de Palma
• Tourism Apps
• CMX Platform to Monitor Tourists
(Customer Mobile Experience)
• Business Intelligence Platform:
New Digital Services
(Big Data/Open Data)
• Social impact
• Support to entrepreneurs and
companies:
• Training
• Soft loans

27. Proyectos Piloto
• Audit and Action Plan
• Free WIFI and WIMAX
• Sensors: flow (Shopping
Tourism)
• Apps: destination guides and
others
• Social impact
• Support to entrepreneurs and
companies:
• Training
• Soft loans

28. Proyectos Piloto
• Audit and Action Plan
• Free WIFI and WIMAX
• Tourist Intelligence System/SIT
(june 2015):
• Sensors and Apps: flow
and behaviour control
• Structured and non
Structured Data
• Social impact
• Support to entrepreneurs and
companies:
• Training
• Soft loans

29. Innovation
In
Digital
Promotion

30. Before During After
Inspiration Experiences Memories
Decision
Purchase
Satisfaction
Smart Destinations

31. Inspiration
Book your trip to Spain!
PPP
Transports, lodgment and
activities. Direct sale.
Spain.info
New functionalities:
- Responsive
- Apps selection
- Accessibility
Spain.info
Mobile version

32. Spain.info

33. Spain.info

34. Innovation in
Mobile
Applications

35. •Mobility
•Information
•Geolocation
3
Source: The AppDate/SEGITTUR
Needs
Smartphones: Do I have to be there?

36. Pilot Projects

37. Pilot Projects

38. APP TRACK
Pilot Projects

39. 39
www.segittur.es
@segittur
@alopezdeavila