Presentation covering the subject of regions digitalisation. Regardless of, the region being: mountain valley, small Indian ocean island, or city tour destination - your guest of 21 century is digital, and you have to be ready!

1. Integrated
Tourist
Region
DigitalizationplatformoverviewforISPPartner

2. Introduction
Tourism plays a major role in global economics. Having operated in the tourism industry for many
years, we are able to easily identify significant, upcoming changes. Thanks to our leading technology
and knowledge, we react to even the most dynamic changes very quickly and, most importantly, build
integrated solutions which drive benefits for regions and their participants.
The tourist industry is about to get disrupted by several factors:
• Improved access
More visitors from Asia and other parts of the world
• Higher expectations of the destination itself
Demand of deeper, more complete experience within the region
• A figure of a Fluid Tourist
Demographically and personally different from the present one
• Thematic tourism
Requires a theme-driven content and local vendors
• Sustainability
As part of The World Tourism Organization world strategy for tourism
Based on our experience from the tourist sector, we understand and are able to build a integrated
solutions which drives significant benefits for all three sides: tourists, local vendors and region as
a whole. At BergTechnologies, we understand those near changes by:
• Improved access
For us it also means an improved access to quality information expected from global tourists
• Higher expectations of the destination itself
Our solution integrates the entire region into one useful infosystem, which drives more up-to-
date and regional information
• A figure of a Fluid Tourist
Because that is what we’re like - highly demanding but open-minded
• Thematic tourism
Integrated Tourist Region as an information system is more than a content and user-driven
solution. It is a solution driven by user-experience
• Sustainability
A key technological feature of our solution is that it is a digital public screen or Hotel-TV based
solution, which translates into the dramatic loss of usage of paper or other non-ecological print
related actions. Additionally, as a cloud-based solution, it doesn’t require such equipment as
players, computers or other technical things to maintain it.
Introduction

3. The idea of the Integrated Tourist Region
The identification of the (tourist) region as a whole began in 1960s. That was exactly when regional
organisations started to communicate the region’s benefits by means of printed content such as
leaflets, posters, folders and press ads. Then, in the late 90s and early 00s, regions went online to
spread the information using websites and later on mobile apps.
Today, in order to meet the increasing tourist expectations and to work for the benefit of the region
as a whole, it is crucial to integrate all the data sources and turn them into revenue-driving
valuable information. All to reinforce the regional innovation capacity to facilitate investments
based on open innovation infrastructure.
Integrated Tourist Region - a cross-regional information platform that acquires,
aggregates and gives value to information for the benefit of the tourist and all other
participants of the region.
Our solution integrates the entire region into one useful infosystem, which drives more up-to-date
and regional information. It meets the expectations of today’s tourist. As an information system,
it is more than a content and user-driven solution. It is a solution driven by user-experience. And
from region perspective, it contributes to the increase of human traffic and activity and also
the increase of tourists’ expenses within the region.
The idea of the Integrated Tourist Region
An Integrated Tourist Region is based on data processing, currently displayed
on mobile app, digital signage monitors (DOOH) and hospitality TV system.
The goals of Integrated Tourist Region are tripartite:
• benefits for the visitors,
• benefits for the regional participants (local business and organisations),
• benefits for the region as a whole.
TheessentialpartofanIntegratedTouristRegionisthefactthatitisnotlimitedtoanyadministrative
boundaries, but rather defined by regions that share a common value for tourist. In this sense,
our system is a cross-regional solution which helps drive common tourist traffic and increases joint
revenues for various, distributed administrative regions.
The idea of the Integrated Tourist Region

4. Tripartite goals of Integrated Tourist Region
Benefits for the tourists:
• fresh and reliable channel of communication between region / participant and tourist,
• up-to-date regional information served at the right time and place,
• all regional events and attractions at one click / tap away,
• purchase of local products at one click / tap away,
• adaptation of the system to the various (“fluid”) ways in which people spend their time,
• using one integrated, intelligent and user-friendly system, that is similar to those used every day
at home or in the office.
Benefits for the regional participants (local business and organisations):
• fresh and reliable channel of communication between region / participant and tourist,
• easier transfer of information to interested parties,
• many fields to increase revenue:
• sale of own services,
• sale of external services,
• sale of tickets to local events and attractions,
• sale of local products ex. food or souvenirs,
• statistic data to analyze for further quality and service improvement,
• huge market potential increase for local vendors - through participation in the system, local
vendors will be able to sell their products to all interested parties, which is now impossible for
them to achieve with their own, limited resources,
• long-term improvement of ratings, due to better meeting of users’ expectations.
Benefits for the region as a whole:
• organisation of the information structure and distribution in the entire region in fresh channel,
• real-time content updates on all media in the entire region,
• awakening visitors’ and inhabitants’ awareness of local POIs to discover,
• increasing market impact of local vendors,
• integration of professional displays, website, mobile app, hotel TV in whole region,
• OOH and online promotion in line with users’ expectations,
• cost-effective,
• eco-friendly solution which fits in the sustainable trend of reducing paper and other
environmentally harmful factors consumption,
• Increased collaboration between owners and vendors.

5. Integrated Tourist Region opens anew communication channel withuseof:
Hospitality TV
• Efficient and direct two-way communication
• In-room information and control center at the tourist’s fingertips
• Ready for enhanced entertainment features e.g. cloud gaming
Digital Signage Builder
• Expanding the information transmission to public Digital Signage screens
• With ultra-fast content management using a variety of ready composition and layouts
• Communication made easy with step-by-step wizard
API Bus
• For aggregating the data from external sources into one useful data-stream
• Base for further data conditioning and rules management
• For extended automatization of content personalization and display processes
System components
System components
• integrated cloud-based software platform,
• content management system wit multilevel users management,
• data processing including:
• external data connection via API,
• aggregation and valuation,
• information display conditioning,
• digital signage screens in public or semi-public spaces:
• passive - „to watch”,
• active - „to touch”,
• internal and external,
• hotel TV screens in:
• hotels, guesthouses,
• dormitories and hostels,
• vacation apartments,
• analytics modules.

6. Hospitality TV
In-room gate to the Integrated Tourist Region
• TV-based component with information, entertainment and settings
• Fresh and clean communication channel with proven content
• Personalized content available with the use of remote control
System components
Killer-features
• The only one on the market Hybrid TV system with DVB-C / DVB-S
signal support and Wi-Fi connection
• Cloud-based platform for further OTT product expansion
• Upcoming enhanced marketing tools
Market potential
With easy integration, out-of-the-box design and revenue base expansion, Berg Hospitality TV Suite is a
desiredassetineverysinglehotelorvacationroom.Thankstoitshybrid-architectureitcanbesoldas
anOTTextension.
Over 80% of guests is interested in local attractions, tips and directions
Integrated Tourist Region enable exploring the true power of the screen by expanding
host services to sell local attractions and products, in order to gain a new revenue
stream that comes directly from tourists.
Regional accomodation can benefit from the extra expenses of guests, whether it is a vacation
houseownerorachainhotelmanager.BergHospitalitySuiteisaplatformavailabletoeveryone,
and its installation is possible from one screen.
Source: 2016 Hospitality Vision Study
No IP TV
needed
- a hybrid
system
Start
with one
TV screen
Custom
channel
lists
The Best
VOD
Services
Multi-
language
support

7. Digital Signage
Enhanced transmission within the Integrated Tourist Region
Killer-features
• Digital signage based BergOS component for a better flow of information
• Out-of-the-room, public part of the solution using passive or touch screens
• Flexible content with automation and display rules management
• Integratedcommunicationfromtheregionandthevenueinpublicspaces
available as passive or touch screen
• Multiple layouts and widgets for easy content creation
• Upcoming enhanced marketing tools
System components
Tourist own interactive guide in public spaces
A comprehensive and interactive solution which allows tourists who are on the go to get all the
information they need and plan their next holiday activities step by step. It is the perfect source
of all the current information about premium events, live statutes, and promo videos - all
carefully selected and managed by a client with the support of the ML engine.
Market potential
Expanding the communication impact with no additional maintenance costs, Berg Digital Signage
Builder can be easily adapted at every single venue and with data integration and easy
management it will remain up-to-date.

8. Data Integration
Aggregation of scattered data for further use in
Integrated Tourist Region
Aggregation of scattered data for further use in
• External API based component for data acquisition
• Open both for general external API as well as data specific for the venue
• Open for further integrations with a constant possibility of adding new ones
System components
Content varied by external data
Machine Learning based image analysis from a video camera allows counting the viewers
together with age / gender profiling. The image can come from any video camera. It
provides data to further content display adaptation.
Whole content shown in the system and on the screens can be varied by external data
such as: data gathered from analytics components, part of the day, weather conditions,
events etc.
Market potential
As the key and the foundation of an Integrated Tourist Region, Berg API Bus is applicable
whenever and wherever an integration is built. With this tool it is possible to connect to
all available data or to improve the usability of scattered data.
Killer-features
• Base for data conditioning available in the BergOS
• Base for Rules Management System built-in the BergOS
• Ready for social and business software integration for enhanced
capabilities

9. Marketplace
Locality at its finest
• A platform that allows vendors to sell their goods or services direct
to hotel guest and using a whole new communication channel - Hospitality TV
• A whole new revenue stream for the hotel and vacation rooms’ operators
• Increases dramatically a market potential for local vendors
System components
Market potential
Productthatmeetstheexpectationsoftoday’stourist,whovaluethemosttheability
to immerse into locality. Based on Berg Hospitality TV solution, it can become a
whole new homely, safe and encouraging purchase channel. For tripartite benefit
and a greater profit of whole region.
Killer-features
• An in-room solution for easy and safe shopping (based on hotel / vacation
room’s operations and bill)
• Available for products and services from both hospitality venue and local
vendor
• Powerful marketing tool and statistic data provider

10. Milestones
Milestones
Milestone 1: operational set-up
• gathering of the technical as well as functional requirements and data-sources
• on-site inspections
Outcomes: possible data-sources, possible technical/functional problem with given data-sources,
guidelinesfordatavendorstoimprovethequalityoftheservice,requirementsregardingthelocalisation
of the software (ex. specific UX-design or languages use), list of sites ensuring the highest usability
ratio for end-user, confirmation of the number of necessary hardware, connectivity check
Milestone 2a: software adaptation in 3 stages
• software adaptation for given region:
stage 1 - digital signage,
stage 2 - hotel tv system,
stage 3 - marketplace
• connecting local vendors to the system (API connections)
Outcomes: connected data-sources, fitting with local content, adjustment to local design guidelines,
other region-specific adaptations, local vendors set to use the system
Milestone 2b: hardware installations
• installation of the screens in public spaces
• installation of the monitors in given hotels
• installation on other selected sites
Outcomes: hardware delivery and installation on given sites, solving the problems with connectivity
Milestones
Milestone 3: pre-deployment
• test deployment
• on-site inspections & troubleshooting
• training for system users in 3 stages:
stage 1 - for employees of public venues,
stage 2 - for employees of the hotels,
stage 3 - for local vendors
• improvements
Outcomes: check of the whole integrated system incl. hardware, on-site troubleshooting, trained users,
fixes
Milestone 4: deployment
• on-site inspections & troubleshooting
• improvements
Outcomes: finish of adaptation and deployment, completion of Integrated Tourist Region, on-site
troubleshooting, final fixes
Milestone 5: summary
• summary of the problems encountered, project Lessons Learned and implementation of the Best
Practices
• project closing
Outcomes: technical documentation, guidelines for further development of the system

11. Summary Summary
IntegratedTouristRegion
A cross-regionalinformationplatformthatacquires,aggregatesandgives valueto informationfor thebenefit of thetourists and all other participantsoftheregion.
Our solution integrates the entire region into one useful infosystem, which drives more up-to-date and regional information. It meets the expectations of today’s tourist (so called Fluid Tourist).
As an information system, it is more than a content and user-driven solution. It is a solution driven by user-experience. And from region perspective, it contributes to the increase of tourist traffic and the
increaseoftouristexpenseswithintheregion.AnIntegratedTouristRegionisbasedondataprocessing,currentlydisplayedonmobileapp,digitalsignagemonitors(DOOH)andhotelTVsystems.
ThegoalsofIntegratedTouristRegionare tripartite:benefits for thetourist, for theregional participants and for theregionas a whole.
for the tourist:
• up-to-date regional information served
at the right time and place,
• all regional events and attractions at one click / tap away,
• purchase of local products at one click / tap away,
• adaptation of the system to the various (“fluid”) ways in which
tourists spend their time,
• using one integrated, intelligent and user-friendly system during
the entire stay - the system is similar to those used every day at
home or in the office.
for the regional participants
(hospitality, POI, vendors, tourist organisations):
• easier transfer of information to the tourist,
• many fields to increase revenue on site ex. at the hotel:
(sale of own services, sale of external services ex. kayaks or
sightseeing, sale of tickets to local events and attractions, sale of
local products ex. food or souvenirs, statistic data to analyze for
further quality and service improvement)
• huge market potential increase for local vendors
- through participation in the system, local vendors are able to sell
their products to all tourists at all hotels, which is now impossible
for them to achieve with their own, limited resources,
• long-term improvement of ratings, due to better meeting
tourists’ expectations.
for the region as a whole:
• organisation of the information structure and distribution
in the entire region,
• real-time content updates on all media in the entire region,
• awakening tourists’ awareness of local POIs to discover,
• increasing market impact of local vendors,
• integration of professional displays, website, mobile app, hotel TV
in whole region,
• OOH and online promotion in line with tourist expectations,
• cost-effective,
• eco-friendly solution which fits in the sustainable trend of
reducing paper and other environmentally harmful factors
consumption,
• increased collaboration between owners and vendors.
The essential part of an Integrated Tourist Region is the fact that it is not limited to any administrative boundaries, but rather defined by regions that share a common value for tourist.
In this sense, our system is a cross-regional solution which helps drive common tourist traffic and increases joint revenues for various, distributed administrative regions.

12. The Integrated Tourist Region is the future of travel and tourism. At Berg
Technologies, we define it as a “window to the world” which bridges the gap
between local producers or hotel owners and a large audience of customers. The
list of new opportunities that are there for local regions just goes on!
Ournetworkoftouchandpassivescreensscatteredalloveraspecifictouristregion
connects all external data sources such as various timetables, events calendar
or cinema, and theater showtimes. It assembles and processes data into
one stream to display that information in the right place and the right time.
For the tourist, the time spent in such an integrated tourist region is way more
personalized and quality. The system gives insights into everything about a
certain place leaving the visitor perfectly informed and capable of making the
bestoftheirstay.Theycanevenorderlocalfoodsfromthecomfortoftheirroom.
Businesswise? Well, the indisputable business value for the region is the cutting-
edgetechnologywhichmakesitstandout,attractplentyofnewcustomersandenjoy
the numerous benefits that are an integral part of the project. The benefits really
speak for themselves - increased sales, more satisfied guests, and loyalty.
And the last one, as well all know, is priceless.
A word from our CEO
MarcinJamróz
I hope we have brought you closer
to the idea of Integrated Tourist Region.
MarcinJamróz
Today, in order to meet the increasing tourist expectations and to work for the benefit of the region
as a whole, it is crucial to integrate all the data sources and turn them into revenue-driving valuable
information. All to reinforce the regional innovation capacity to facilitate investments based on open
innovation infrastructure.

13. Technologybehindthefutureoftourism
Berg Technologies GmbH
Manthalstr. 8
82335 Berg, Germany
Marcin Jamróz
CEO
+49 152 0754 0929
mjamroz@berg.technology
www.berg.technology