1. media
Creative activist method
1

5. MEDIA LITERACY
• All media messages are constructed.
• Media messages are constructed using a
• creative language with its own rules.
• Different people experience the same messages
• differently.
• Media have embedded values and points of view.
• Media messages are constructed to gain profit
• and/or power.

6. Re-reading and re-writing
• Deconstruct
• Analyse
• Reconstruct
• Subvert
• Kung-Fu

8. QuickTime™ and a
decompressor
are needed to see this picture.

16. Guerilla marketing
Good or bad?

30. QuickTime™ and a
decompressor
are needed to see this picture.

31. Social Media for Social
Change?
• Facebook: Letterbombing
• http://www.facebook.com/topic.php?uid=118077648203740&topic=304
• http://www.buildingglobaldemocracy.org/
• German Aids Awareness Campaign
• Ning: Transition Towns Network
• Blogs- WhyDoYouDoWhatYouDo?
• You-Tube: Iranian Elections
• Climate Camp TV
• Twitter: Tweetminster
• Avvaz : Avaaz
• Google Maps: Crowdsourcing

32. Images of the Global
South
• Dóchas Code of Conduct on Images and
• Messages (2007)
• 1. Respect for the dignity of the people concerned in the use
of all
• images and messages
• 2. Belief in the equality of all people
• 3. Acceptance of the need to promote fairness, solidarity and
• justice
• http://www.dochas.ie/Code/Default.aspx

33. NGO Advertising

34. Sources
• Media Literacy
• Culture Jamming
• Adbusters
• Crowdsourcing
• Ning- Transition Towns
• Avaaz