“You can't just ask customers
What they want and then try to
give that to them. By the time
you get it built, they'll want
“Users are not designers.
Designers are not users.”
Site maps. Wireframes.
Personas. Scenarios/Use cases.
InteractionDesigner:Wireframes, site structures, scenarios, annotations
ExperienceLead:User-centric design solutions; research; strategy
UIDesigner:Create usable interface designs
InformationArchitect:Focus on site flows, hierarchy
Strategist:Strategic vision; align business and user goals
ContentStrategist:Editorial and system content planning
UserResearcher:Conduct customer research; actionable insights
IxDA-LAChapter:Local and global events.
UXPA-LAChapter:1,000+ members, events like World IA Day
LAUXMeetup:2,000+ members, Regular events (workshops, lectures, mixers)
MobileUXSchool:Meetup group with regular local UX events
UXBreakfastClub:Breakfast meetup that focuses on all things UX
CreativeMornings:Not a group, but a great event series to stay inspired.
HugeLAMeetup:We bring in a range of speakers from the community.
GeneralAssembly-Classes like Intro to UX, 12 week courses on UX
UCLAExtension- User Experience Certificate Program
CalStateFullerton- User Experience Certificate Program
TheSkool-Variety of web design and experience classes/events
TheDSchool,InstituteforDesignatStanford:Virtual Crash Course, no degrees
HugeSchool-Paid apprenticeship program in NYC
Little Big Details - Your daily dose of UI inspiration
IxDA Mailing List Discussion - Active discussion list with many experts weighing in
Boxes and Arrows - High quality articles and podcast interviews
Smashing Magazine – Deep-dive into more advanced UX topics
Experientia - This blog has good curated content from a wide variety of sources
Uxmatters - Articles on all things UX
A List Apart - Articles on everything from the industry to design to coding
Signal vs. Noise - Thoughts from the guys at 37 Signals
Information Aesthetics - A blog focusing on interesting information design and visualization
Craig Mod @Craigmod
John Siracusa @siracusa
Whitney Hess @whitneyhess
Jared Spool @jmspool
UXPA LA @UXPAofLA
LA UX Meetup @LAUXmeetup
Books about UX.
Sketching User Experiences
The Elements of User
Jesse James Garrett
Designing the Obvious
Robert Hoekman Jr.
The Design of
Don’t Make Me Think
Books about UX.
Books about media,
technology and society.
Extensions of Man
The Age of Spiritual
Everything Bad is
Good For You
Books about how we
work and think.
The Inmates Are
Running The Asylum
Brain Bugs: How the
Brain’s Flaws Shape
Books about design.
Dieter Rams: As Little
Sophie Lovell & Klaus Kemp
Vignelli From A to Z
Swiss Graphic Design: The
Origins and Growth of an
International Style, 1920-1965
By Richard Hollis
Books about process
Good to Great
Crossing the Chasm
Jason Fried, and David
Users Not Customers
Books that push creativity and
Documentaries about design.
Art & Copy
Charles & Ray Eames Indie Game