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With Users Like These Who Needs Enemies?

Brandon Schmittling, User Experience Lead

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With Users Like These Who Needs Enemies?

  1. 1. SXSW 2018 PANELPICKER P ROPOSAL With Users Like These Who Needs Enemies?
  2. 2. 2 Meet: The Innovative User. PresentedbyBrandonfromtheHugeSingaporeoffice. Brandon Schmittling UserExperienceLead What happens after a generation of linearly designed tech? Brandon Schmittling from Huge considers the history of user-centered design and how to prepare for a new set of challenges.
  3. 3. What is this all about? SINGLE PRESENTATIO N 3
  4. 4. There’s a large and widening gap between the people we planned for vs. the people we actually have to design for in the coming decade. Over the last 75 years, we’ve created an expectation of (and planned for) rational people but in reality, people are anything but. Designers have done well catering to a generation of people who have a used tech in a linear fashion but what happens after that? The world of digital is wrestling with tensions brought about by the need to understand and align with a new crowd:
 The Innovative User. By examining historical developments influencing and creating the need for user-centered design we can gain a better understanding of its importance and direction in the future and how best to prepare for new set of design challenges brought on by changing expectations. Photocredit:BlackShoalsbyLiseAutogenaandJoshuaPortway
  5. 5. Who is this presentation for? SINGLE PRESENTATIO N 5
  6. 6. Innovative Users is for: Design practitioners who need to be preparing for and communicating how their design processes will need to change in near future. FOR WHO? 6 Leaders, members of the c-suite and Project Managers who want a fresh perspective on challenges they will facing brought about changing user perspectives, behaviors and expectations. Anyone interested in using design theory, human behavior and Design Thinking as a basis for the future of their career and business.
  7. 7. What questions will be answered? SINGLE PRESENTATIO N 7
  8. 8. This talk will answer: Who is the Innovative User and how are they different from the users we’ve been expecting and planning for this entire time? How will their priorities be expressed and felt by designers? A N S W E R S 8 What are value decisions and how do we create new products based on a foundation of legitimacy, trust and consent from our future users? What kind of feedback mechanisms will be necessary for the Innovative User and how will putting these in place help us move past degeneration narratives that have taken root in advanced technological societies?
  9. 9. Who is the speaker? SINGLE PRESENTATIO N 9
  10. 10. Speaker. Brandon Schmittling Brandon is a UX Designer at Huge Singapore and is responsible for leading projects in the user experience department. As a designer and programmer, Brandon's enthusiasm for web and interactive technologies as tools for digital innovation is supported by his previous work with Free Range Studios, Weber Shandwick, Hirshorn Zuckerman Design Group and WebFirst. Brandon has collaborated with Google, The Gates Foundation, Horangi Cyber Security, USAID, Tides Foundation and ESL Music. He has previously presented at SXSW, guest lectured at AU's Katzen Arts Center and taught at BU's Center for Digital Imaging Arts and General Assembly in Singapore. He lives in Singapore and enjoys contributing to one of the most vibrant creative environments in Asia. User Experience Lead at Huge Singapore and Huge Brooklyn UX Instructor at General Assembly Singapore Director of Experience Design at Weber Shandwick Washington, DC UX Designer & Engineer at Free Range Studios Washington, DC Say hello at
  11. 11. Like this topic? Huge has a bunch of great proposals this year.Visit our Panel Picker guide and vote for as many as you like! H U G E AT S X S W 11
  12. 12. Done.33 Ann Siang Road, Singapore, 069713 P: +65 6303 0592