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The Science of Blogging
The document discusses best practices for blogging based on science. It provides tips on topics like content, timing of posts, grammar, and social media sharing. The key takeaways are that engaging content like videos and positive messages perform best; posts should be unique, avoid jargon, and have a human voice; and consistency in frequency is important for building an audience. Knowing your readers and testing strategies is also advised.
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The Science of Blogging
- 1. The Science ofBlogging How to engineer contagious ideas. Dan Zarrella Social Media Scientist
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- 4. Unicorns & RainbowsMyth: Don’t call yourself a guru.
- 5. Science: `
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- 9. Takeaway: If you’renot blogging, you’re doing something wrong.
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- 11. Zombies Marketing Me
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- 13. Takeaway: Sex andpositivity sell.
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- 17. Takeaway: Talk asyourself, not about yourself.
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- 21. Takeaway: Videos getlinks, photos get comments.
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- 25. Takeaway: People wantto read your unique point-of- view.
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- 27. Takeaway: Users comment whenthere is something in it for them.
- 28. Most ReTweetable Words 1. you 11. please retweet 2. twitter 12. great 3. please 13. social media 4. retweet 14. 10 5. post 15. follow 6. blog 16. how to 7. social 17. top 8. free 18. blog post 9. media 19. check out 10. help 20. new blog post
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- 33. Takeaway: Stay awayfrom overly technical jargon.
- 34. Least ReTweetable Words 1. game 11. well 2. going 12. sleep 3. haha 13. gonna 4. lol 14. hey 5. but 15. tomorrow 6. watching 16. tired 7. work 17. some 8. home 18. back 9. night 19. bored 10. bed 20. listening
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- 36. Takeaway: Don’t beboring.
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- 45. Takeaway: Write simplyand plainly.
- 46. Novelty vs SocialProof
- 49. Takeaway: Use socialproof to establish trust.
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- 53. Takeaway: Don’t saythe same thing everyone else is saying.
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- 61. Takeaway: Publish yourblog posts early in the day.
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- 64. Takeaway: Share yourposts on social media later in the day.
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- 68. Takeaway: Post earlyin the week for views and links, on weekends for comments.
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- 71. Takeaway: Share yourposts in social media later in the week and on weekends.
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- 76. Takeaway: The moreoften you post, the better.
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