The Science of Blogging

The Science of BloggingHow to engineer contagious ideas. Dan Zarrella Social Media Scientist

#BlogSci

Unicorns andRainbows

Unicorns & Rainbows Myth:Don’t call yourself aguru.

Science: `

Why Blog?

Takeaway: If you’re notblogging, you’re doingsomething wrong.

Content

Zombies Marketing Me

Takeaway: Sex and positivitysell.

Insights & Opinions

Takeaway: Talk as yourself,not about yourself.

Takeaway: Videos get links,photos get comments.

Trigger Words

Takeaway: People want toread your unique point-of-view.

Takeaway: Users commentwhen there is something in itfor them.

Most ReTweetable Words 1. you 11. please retweet 2. twitter 12. great 3. please 13. social media 4. retweet 14. 10 5. post 15. follow 6. blog 16. how to 7. social 17. top 8. free 18. blog post 9. media 19. check out 10. help 20. new blog post

Takeaway: Stay away fromoverly technical jargon.

Least ReTweetable Words 1. game 11. well 2. going 12. sleep 3. haha 13. gonna 4. lol 14. hey 5. but 15. tomorrow 6. watching 16. tired 7. work 17. some 8. home 18. back 9. night 19. bored 10. bed 20. listening

Takeaway: Don’t be boring.

Grammar

Content Quality

Takeaway: Grammar matters.

Takeaway: Write simply andplainly.

Novelty vs Social Proof

Takeaway: Use social proofto establish trust.

Novelty

Takeaway: Don’t say thesame thing everyone else issaying.

Timing

Takeaway: Publish your blogposts early in the day.

Takeaway: Share your postson social media later in theday.

Takeaway: Post early in theweek for views and links, onweekends for comments.

Takeaway: Share your postsin social media later in theweek and on weekends.

Frequency

Timeliness

Takeaway: The more oftenyou post, the better.

Gender Differences

Takeaway: Know youraudience.

Dan Zarrella@DanZarrella

http://www.hubspot.com	1613
http://danzarrella.com	759
http://blog.hubspot.com	578
http://feeds2.feedburner.com	56
http://writespeaksell.com	55
http://marcus-nelson.com	53
http://marcusnelson.wordpress.com	51
http://marcusnelson.me	40
http://heidiallen.id.au	36
http://blog.drjerryasmith.com	31
http://www.techgig.com	28
http://www.twylah.com	26
http://bullseyewriting.com	22
http://www.engagemedia.tv	19
http://blog.websourcing.fr	14
http://andrea-zak.com	12
http://static.slidesharecdn.com	12
http://www.thuer.com.ar	9
http://thecustomercollective.com	8
http://onlineresidualopp.com	7
http://www.guim.fr	6
http://drjerryasmith.wordpress.com	5
http://blog.livethedreamfilms.com	5
http://paper.li	5
http://bsocialonline.blogspot.com	4
http://beta.thuer.com.ar	4
http://www.justicemitchell.com	3
http://feeds.feedburner.com	3
http://www.seventeenthirty.com	3
http://www.freeismylife.com	3
http://www.reubenrail.net	3
http://ileane.amplify.com	2
http://guim.fr	2
http://twitter.com	2
http://115.112.206.131	2
url_unknown	2
http://translate.googleusercontent.com	1
http://feedingo.com	1
http://www.130unionstreet.com	1
http://webcache.googleusercontent.com	1
http://www.netvibes.com	1
http://creativedisplayadvertisements.blogspot.com	1
https://si0.twimg.com	1

The Science of Blogging

by HubSpot All-in-one Marketing Software on Dec 09, 2010

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The Science of Blogging — Presentation Transcript