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The Science of Blogging

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  • 1. The Science of BloggingHow to engineer contagious ideas. Dan Zarrella Social Media Scientist
  • 2. #BlogSci
  • 3. Unicorns andRainbows
  • 4. Unicorns & Rainbows Myth:Don’t call yourself aguru.
  • 5. Science: `
  • 6. Why Blog?
  • 7. `
  • 8. `
  • 9. Takeaway: If you’re notblogging, you’re doingsomething wrong.
  • 10. Content
  • 11. Zombies Marketing Me
  • 12. `
  • 13. Takeaway: Sex and positivitysell.
  • 14. `
  • 15. `
  • 16. Insights & Opinions
  • 17. Takeaway: Talk as yourself,not about yourself.
  • 18. `
  • 19. `
  • 20. `
  • 21. Takeaway: Videos get links,photos get comments.
  • 22. Trigger Words
  • 23. `
  • 24. `
  • 25. Takeaway: People want toread your unique point-of-view.
  • 26. `
  • 27. Takeaway: Users commentwhen there is something in itfor them.
  • 28. Most ReTweetable Words 1. you 11. please retweet 2. twitter 12. great 3. please 13. social media 4. retweet 14. 10 5. post 15. follow 6. blog 16. how to 7. social 17. top 8. free 18. blog post 9. media 19. check out 10. help 20. new blog post
  • 29. `
  • 30. `
  • 31. `
  • 32. `
  • 33. Takeaway: Stay away fromoverly technical jargon.
  • 34. Least ReTweetable Words 1. game 11. well 2. going 12. sleep 3. haha 13. gonna 4. lol 14. hey 5. but 15. tomorrow 6. watching 16. tired 7. work 17. some 8. home 18. back 9. night 19. bored 10. bed 20. listening
  • 35. `
  • 36. Takeaway: Don’t be boring.
  • 37. Grammar
  • 38. Content Quality
  • 39. `
  • 40. Takeaway: Grammar matters.
  • 41. `
  • 42. `
  • 43. `
  • 44. `
  • 45. Takeaway: Write simply andplainly.
  • 46. Novelty vs Social Proof
  • 47. Takeaway: Use social proofto establish trust.
  • 48. `
  • 49. Novelty
  • 50. `
  • 51. Takeaway: Don’t say thesame thing everyone else issaying.
  • 52. Timing
  • 53. `
  • 54. `
  • 55. `
  • 56. `
  • 57. Takeaway: Publish your blogposts early in the day.
  • 58. `
  • 59. `
  • 60. Takeaway: Share your postson social media later in theday.
  • 61. `
  • 62. `
  • 63. `
  • 64. Takeaway: Post early in theweek for views and links, onweekends for comments.
  • 65. `
  • 66. `
  • 67. Takeaway: Share your postsin social media later in theweek and on weekends.
  • 68. Frequency
  • 69. Timeliness
  • 70. `
  • 71. `
  • 72. Takeaway: The more oftenyou post, the better.
  • 73. Gender Differences
  • 74. `
  • 75. `
  • 76. `
  • 77. Takeaway: Know youraudience.
  • 78. ROI
  • 79. Dan Zarrella@DanZarrella

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