Social Media + Engagement                MarketingUnderstanding it, using it, and preventing it !om taking over your life
Engagement Marketing:What It’s Not      you     It’s not traditional broadcast Marketing
Engagement Marketing                          you  In Engagement Marketing you build relationships
That’s nice... but how does this helpme gain more clients?
Your Community{not just touchy-feely stuff here}
Your Community{not just touchy-feely stuff here}  Promotion you just can’t get  through traditional  advertising
Your Community{not just touchy-feely stuff here}  Promotion you just can’t get  through traditional  advertising  Help + s...
Your Community{not just touchy-feely stuff here}  Promotion you just can’t get  through traditional  advertising  Help + s...
Engagement: 2 Goals              Build Trust and              Authority              Build Trust and              Community
Engagement: 2 Goals              Build Trust and              Authority              Build Trust and              Communit...
Three Rules:
Three Rules:Create a High Value Stream of ContentMake sure your posts are well written and illustrated
Three Rules:Create a High Value Stream of ContentMake sure your posts are well written and illustratedShare, share, shareO...
Three Rules:Create a High Value Stream of ContentMake sure your posts are well written and illustratedShare, share, shareO...
For Example
For Example
For Example
MythBusting #1 My blog wi# bring loadsof customers to my business
Myth                             1.Set up a blog.                                    2.Put one post on it that says, Busti...
MythBusting #3The way to find new readers is to do link trades with other             blogs
Blogging Nuts  and Bolts:Making the Commitment How frequently will you blog? Who will your primary audience be? What will ...
Blogging Nuts  and Bolts:Making the Commitment How frequently will you blog? Who will your primary audience be? What will ...
Blogging Nuts  and Bolts:Making the Commitment How frequently will you blog? Who will your primary audience be? What will ...
My BigBlogging Nuts                                                Brainstorming List  and Bolts:       Generating Ideas  ...
Blogging Nuts   and Bolts:                LinkingGive Credit where Credit is due Link back to bloggers, photographers, and...
Blogging Nuts   and Bolts:       Commenting     Read and comment(intelligently) on other blogs  Short Cut: Google Reader  ...
Blogging Nuts   and Bolts:       Commenting     Read and comment(intelligently) on other blogs  Short Cut: Google Reader  ...
Blogging Nuts   and Bolts:       Commenting     Read and comment(intelligently) on other blogs  Short Cut: Google Reader  ...
Blogging Nuts   and Bolts:       Finding ImagesAlways be sure to give credit!!!
Blogging Nuts   and Bolts:       Finding Images   Pro Photog you   worked withAlways be sure to give credit!!!
Blogging Nuts   and Bolts:       Finding Images   Pro Photog you   worked with   Other BlogsAlways be sure to give credit!!!
Blogging Nuts   and Bolts:       Finding Images   Pro Photog you   worked with   Other Blogs   Creative CommonsAlways be s...
Social Media:The NewWater Cooler
Social Media:The NewWater Cooler Social Media connects
Social Media:The NewWater Cooler Social Media connects Social media can recommend
Social Media:The NewWater Cooler Social Media connects Social media can recommend Social media can be a library
Social media is the gateway todeeper connection Oh, yeah, her. I                                                          ...
Are there any downsides to socialmedia?
Getting to know the social mediaspace Twitter Numbers from http://www.readwriteweb.com/archives/just_the_facts_statistics_...
Understanding friends and followers
How many friends or followers doyou need?
What does it mean with someonefollows or friends you?
What does it mean when you friendor follow back?
They may friend and follow, but theyaren’t necessarily listening
People who friend and follow allover the place
People who friend and follow allover the place
People who friend and follow allover the place
And then there are the celebrities...
A sane way to build up yournetwork of friends and followers
Deciding whether to friend or followback
How I do it: http://www.twitip.com/how-to-follow-alot-of-people-on-     twitter-and-still-be-engaging-using-tweetdeck/
How I do it:   On Twitter, I’ll follow back people   who have a connection to my niche   and update useful stuff (and I us...
How I do it:   On Twitter, I’ll follow back people   who have a connection to my niche   and update useful stuff (and I us...
How I do it:   On Twitter, I’ll follow back people   who have a connection to my niche   and update useful stuff (and I us...
How I do it:   On Twitter, I’ll follow back people   who have a connection to my niche   and update useful stuff (and I us...
Summing up all this convolution...
Summing up all this convolution... Don’t take anything people say or do in the social media space personally. Nobody knows...
Summing up all this convolution... Don’t take anything people say or do in the social media space personally. Nobody knows...
Summing up all this convolution... Don’t take anything people say or do in the social media space personally. Nobody knows...
Social Media Nuts and Bolts   Your Avatar Picture   Your Profile Name   Your Profile Statement   Mention your blog/   websit...
How a potential friend mightevaluate your profile page
Personal vs. Private
What to expect when you startupdating
What to expect when you startupdating
Time Management tips
How often should you update?
Scheduling (Pick One Day) Beginning of month/week (3+ hours)    Write + schedule Blog posts based    on your inspiration f...
Find an Aggregator/ ManagementTool
Find an Aggregator/ ManagementTool
Find an Aggregator/ ManagementTool
Find an Aggregator/ ManagementTool
Canned Responses
Canned Responses
Other Social Media Spaces forWedding Professionals              Stumble Flickr       Upon YouTube or   Pinterest Vimeo    ...
The Lingo for 144 characters  “@” ex:  @inspiredbride  “#ww”: Wedding  Weds                     UR gr8  “#ff”: Follow Frid...
ResourcesMashable www.mashable.comBilling itself as “The Social Media Guide,” Mashable offers solid coverage of allthings ...
Resources Continued Done Brilliantly http://DoneBrilliantly.com/ Blog for Two Bright Lights covers real wedding examples a...
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Pt2 Social Media Workshop for Wedding Pros

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Pt2 Social Media Workshop for Wedding Pros

  1. 1. Social Media + Engagement MarketingUnderstanding it, using it, and preventing it !om taking over your life
  2. 2. Engagement Marketing:What It’s Not you It’s not traditional broadcast Marketing
  3. 3. Engagement Marketing you In Engagement Marketing you build relationships
  4. 4. That’s nice... but how does this helpme gain more clients?
  5. 5. Your Community{not just touchy-feely stuff here}
  6. 6. Your Community{not just touchy-feely stuff here} Promotion you just can’t get through traditional advertising
  7. 7. Your Community{not just touchy-feely stuff here} Promotion you just can’t get through traditional advertising Help + support when you need it
  8. 8. Your Community{not just touchy-feely stuff here} Promotion you just can’t get through traditional advertising Help + support when you need it Google juice
  9. 9. Engagement: 2 Goals Build Trust and Authority Build Trust and Community
  10. 10. Engagement: 2 Goals Build Trust and Authority Build Trust and Community Blogging (emailing) Social Media
  11. 11. Three Rules:
  12. 12. Three Rules:Create a High Value Stream of ContentMake sure your posts are well written and illustrated
  13. 13. Three Rules:Create a High Value Stream of ContentMake sure your posts are well written and illustratedShare, share, shareOffer inspiration, how-to’s, advice, links, ideas, recommendations,and anything else to your readers. They Deserve it!
  14. 14. Three Rules:Create a High Value Stream of ContentMake sure your posts are well written and illustratedShare, share, shareOffer inspiration, how-to’s, advice, links, ideas, recommendations,and anything else to your readers. They Deserve it!Earn LoyaltyBe courteous, responsive, and worthy of positive word of mouth.Form Relationships one reader at a time.
  15. 15. For Example
  16. 16. For Example
  17. 17. For Example
  18. 18. MythBusting #1 My blog wi# bring loadsof customers to my business
  19. 19. Myth 1.Set up a blog. 2.Put one post on it that says, Busting #2 “Hi world! Here’s my new blog!I’d better start marketing my new 3.Send and email to everyone blog right away saying “Hey, come check out my brand-new blog! 4.Wonder why not much happens after that
  20. 20. MythBusting #3The way to find new readers is to do link trades with other blogs
  21. 21. Blogging Nuts and Bolts:Making the Commitment How frequently will you blog? Who will your primary audience be? What will you NOT talk about?
  22. 22. Blogging Nuts and Bolts:Making the Commitment How frequently will you blog? Who will your primary audience be? What will you NOT talk about?
  23. 23. Blogging Nuts and Bolts:Making the Commitment How frequently will you blog? Who will your primary audience be? What will you NOT talk about?
  24. 24. My BigBlogging Nuts Brainstorming List and Bolts: Generating Ideas •My DIY projects in Progress •What inspires me forBeginning: Top 50 FAQ’s Mountain Brides •Re-caps from my ownBrainstorming + Topics List weddingSpark List (How does it make you feel? What •Real mountain brides’ advicedoes it remind you of? Where did you first encounter it? •How the mountains areWho showed it to you? Why do you want to write about different from otherit?) destinationsFighting Blog Burnout (Discussion •Which crafts are easiest to doBoards, Cosmo Titles, Guest blog, Refer back to •Unique venuesBrainstorm list, Alphabet soup, react to someone else’spost or put your own spin on it)
  25. 25. Blogging Nuts and Bolts: LinkingGive Credit where Credit is due Link back to bloggers, photographers, and designers Cite all vendors on Real Weddings Never use someone else’s images and pass them off as your own by not citing and linking back
  26. 26. Blogging Nuts and Bolts: Commenting Read and comment(intelligently) on other blogs Short Cut: Google Reader Short Cut: Blog Ro#s
  27. 27. Blogging Nuts and Bolts: Commenting Read and comment(intelligently) on other blogs Short Cut: Google Reader Short Cut: Blog Ro#s
  28. 28. Blogging Nuts and Bolts: Commenting Read and comment(intelligently) on other blogs Short Cut: Google Reader Short Cut: Blog Ro#s
  29. 29. Blogging Nuts and Bolts: Finding ImagesAlways be sure to give credit!!!
  30. 30. Blogging Nuts and Bolts: Finding Images Pro Photog you worked withAlways be sure to give credit!!!
  31. 31. Blogging Nuts and Bolts: Finding Images Pro Photog you worked with Other BlogsAlways be sure to give credit!!!
  32. 32. Blogging Nuts and Bolts: Finding Images Pro Photog you worked with Other Blogs Creative CommonsAlways be sure to give credit!!!
  33. 33. Social Media:The NewWater Cooler
  34. 34. Social Media:The NewWater Cooler Social Media connects
  35. 35. Social Media:The NewWater Cooler Social Media connects Social media can recommend
  36. 36. Social Media:The NewWater Cooler Social Media connects Social media can recommend Social media can be a library
  37. 37. Social media is the gateway todeeper connection Oh, yeah, her. I I adore her! We’re follow her on She’s a great meeting up on Skype Twitter person. We just next week emailed the other day. I know my I just started readers will love her reading her blog. She too. She’s guest has great style! blogging today.
  38. 38. Are there any downsides to socialmedia?
  39. 39. Getting to know the social mediaspace Twitter Numbers from http://www.readwriteweb.com/archives/just_the_facts_statistics_from_twitter_chirp.php Facebook Statistics http://www.facebook.com/press/info.php?statistics
  40. 40. Understanding friends and followers
  41. 41. How many friends or followers doyou need?
  42. 42. What does it mean with someonefollows or friends you?
  43. 43. What does it mean when you friendor follow back?
  44. 44. They may friend and follow, but theyaren’t necessarily listening
  45. 45. People who friend and follow allover the place
  46. 46. People who friend and follow allover the place
  47. 47. People who friend and follow allover the place
  48. 48. And then there are the celebrities...
  49. 49. A sane way to build up yournetwork of friends and followers
  50. 50. Deciding whether to friend or followback
  51. 51. How I do it: http://www.twitip.com/how-to-follow-alot-of-people-on- twitter-and-still-be-engaging-using-tweetdeck/
  52. 52. How I do it: On Twitter, I’ll follow back people who have a connection to my niche and update useful stuff (and I use profile evaluation tricks) http://www.twitip.com/how-to-follow-alot-of-people-on- twitter-and-still-be-engaging-using-tweetdeck/
  53. 53. How I do it: On Twitter, I’ll follow back people who have a connection to my niche and update useful stuff (and I use profile evaluation tricks) I don’t necessarily read all their updates. http://www.twitip.com/how-to-follow-alot-of-people-on- twitter-and-still-be-engaging-using-tweetdeck/
  54. 54. How I do it: On Twitter, I’ll follow back people who have a connection to my niche and update useful stuff (and I use profile evaluation tricks) I don’t necessarily read all their updates. Follow, then Filter strategy http://www.twitip.com/how-to-follow-alot-of-people-on- twitter-and-still-be-engaging-using-tweetdeck/
  55. 55. How I do it: On Twitter, I’ll follow back people who have a connection to my niche and update useful stuff (and I use profile evaluation tricks) I don’t necessarily read all their updates. Follow, then Filter strategy Tweet Deck or Nutshell Mail http://www.twitip.com/how-to-follow-alot-of-people-on- twitter-and-still-be-engaging-using-tweetdeck/
  56. 56. Summing up all this convolution...
  57. 57. Summing up all this convolution... Don’t take anything people say or do in the social media space personally. Nobody knows the rules, because it’s so new to all of us.
  58. 58. Summing up all this convolution... Don’t take anything people say or do in the social media space personally. Nobody knows the rules, because it’s so new to all of us. Don’t worry about building up big friend and follower numbers. They have little bearing on your success in social media.
  59. 59. Summing up all this convolution... Don’t take anything people say or do in the social media space personally. Nobody knows the rules, because it’s so new to all of us. Don’t worry about building up big friend and follower numbers. They have little bearing on your success in social media. The social media space is a place for engagement, not broadcasting. I’m going to say this about one million times, because it’s very important.
  60. 60. Social Media Nuts and Bolts Your Avatar Picture Your Profile Name Your Profile Statement Mention your blog/ website (briefly)
  61. 61. How a potential friend mightevaluate your profile page
  62. 62. Personal vs. Private
  63. 63. What to expect when you startupdating
  64. 64. What to expect when you startupdating
  65. 65. Time Management tips
  66. 66. How often should you update?
  67. 67. Scheduling (Pick One Day) Beginning of month/week (3+ hours) Write + schedule Blog posts based on your inspiration folder Beginning of day (1 hour) Comment on 5 or so blogs Schedule Twitter/FB/Tumblr/ Linked-In Daily (ongoing) Check Google Reader for interesting topics + posts Save any images or stories you like (make sure to track the link) Check in to social media and respond to real time action
  68. 68. Find an Aggregator/ ManagementTool
  69. 69. Find an Aggregator/ ManagementTool
  70. 70. Find an Aggregator/ ManagementTool
  71. 71. Find an Aggregator/ ManagementTool
  72. 72. Canned Responses
  73. 73. Canned Responses
  74. 74. Other Social Media Spaces forWedding Professionals Stumble Flickr Upon YouTube or Pinterest Vimeo Tumblr Amazon Bridal Tweet Linked In Style Circle Delicious email
  75. 75. The Lingo for 144 characters “@” ex: @inspiredbride “#ww”: Wedding Weds UR gr8 “#ff”: Follow Friday “RT”: ex. “Thx for the
  76. 76. ResourcesMashable www.mashable.comBilling itself as “The Social Media Guide,” Mashable offers solid coverage of allthings social media. Visit the “Lists” menu to filter for either Facebook or Twittercontent. There are lots of helpful Facebook how-to’s in particular.TwiTip www.twitip.comThis blog offers helpful Twitter tips every week. They have some great posts forTwitter beginners.Copy Blogger http://www.copyblogger.com/Blogging and social media strategies with a focus on writing and “third tribe”engagement. Cosmo headlines idea came from here.
  77. 77. Resources Continued Done Brilliantly http://DoneBrilliantly.com/ Blog for Two Bright Lights covers real wedding examples and advice to wedding professionals. Bridal Tweet http://www.BridalTweet.com/ An online forum that includes both brides and wedding professionals. Includes advice blogs. Think Splendid http://www.ThinkSplendid.com/ PR and Marketing Firm that specializes in wedding industry. Plenty of posts about blogging, social media, and SEO

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