When a lead becomes sales-qualified, a whole set of human challenges come to the fore. Inbound Marketing may have created that opportunity, but Sales is where it will – or won’t – get closed. Dave McLaughlin digs into that distinction, going beyond the ways that Inbound Marketing creates value for Sales to identify where it can cause close rates to drop if you’re not careful. Includes specific solutions for overcoming the top ten obstacles to increasing your close rate and making your team happier and more productive.