I Love Your Invoice!How to Give People a (good) Reason to Talk About You At Every Turn<br />Jeremy Epstein<br />Marketing ...
I Love Your Invoice!<br />@jer979<br />
The Client Touchpoint Assessment<br />
CTA Process<br />@jer979<br />
Touchpoint Awareness Building<br />@jer979<br />
Out of Office Message<br />@jer979<br />
Social Media Outposts<br />@jer979<br />
Discussion: What is Your Brand Feeling?<br />@jer979<br />
“Consistency is Overrated”<br />@jer979<br />
Build the Test Plan…<br />@jer979<br />
Stress Test It!<br />@jer979<br />
SAMPLE PLAN<br />@jer979<br />20<br />
Sample Test Results<br />@jer979<br />
Ideate…<br />@jer979<br />
Implement & Refine<br />@jer979<br />
Objectives & Measurements<br />@jer979<br />
Measurement Option #2<br />@jer979<br />
Bonus Offer <br />Free Raving Fan Value Calculatorhttp://shortlinks.neverstopmarketing.com/RFCalc<br />Free eBook<br />ht...
Obligatory Motivational Close<br />@jer979<br />“Every detail holds the potential to sour a relationship-confusing signage...
@jer979<br />Thank you!!<br /> Read the Blog:		NeverStopMarketing.com<br />Join the movement: 			facebook.com/neverstopmar...
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How To Do A Customer Touchpoint Assessment

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  • Importance of HygieneTwo solid websitesClairealexander vs. ericlitmanGlobal Micro-Brand landing pages
  • What exactly are we going to test?When will we test it?How will we test it? You can do it. A consultant. Your customers. Raving Fans. Multiple of those…
  • Actual Stress Testing of the TouchpointWe will measure each touchpoint against the two filters ofIs this Remarkable?Is it consistent with the brand feel f HCI “enriching/educational/inspiring dialogue and debate.”
  • Initial Recommendations and BrainstormingI’ll come up with some ideas and then work with the individual or team to identify other ways to achieve the objectiveYou don’t decide Remarkable…
  • Perpetual Beta is the name of the game here…We will have a timeframe for testing and measuring the effectiveness of each idea we want to try at each Touchpoint
  • How To Do A Customer Touchpoint Assessment

    1. 1. I Love Your Invoice!How to Give People a (good) Reason to Talk About You At Every Turn<br />Jeremy Epstein<br />Marketing Navigator<br />Never Stop Marketing<br />www.neverstopmarketing.com<br />
    2. 2. I Love Your Invoice!<br />@jer979<br />
    3. 3. The Client Touchpoint Assessment<br />
    4. 4. CTA Process<br />@jer979<br />
    5. 5. Touchpoint Awareness Building<br />@jer979<br />
    6. 6. Out of Office Message<br />@jer979<br />
    7. 7. Social Media Outposts<br />@jer979<br />
    8. 8. Discussion: What is Your Brand Feeling?<br />@jer979<br />
    9. 9. “Consistency is Overrated”<br />@jer979<br />
    10. 10. Build the Test Plan…<br />@jer979<br />
    11. 11. Stress Test It!<br />@jer979<br />
    12. 12. SAMPLE PLAN<br />@jer979<br />20<br />
    13. 13. Sample Test Results<br />@jer979<br />
    14. 14. Ideate…<br />@jer979<br />
    15. 15. Implement & Refine<br />@jer979<br />
    16. 16. Objectives & Measurements<br />@jer979<br />
    17. 17. Measurement Option #2<br />@jer979<br />
    18. 18. Bonus Offer <br />Free Raving Fan Value Calculatorhttp://shortlinks.neverstopmarketing.com/RFCalc<br />Free eBook<br />http://www.dandelionmarketing.biz<br />@jer979<br />
    19. 19. Obligatory Motivational Close<br />@jer979<br />“Every detail holds the potential to sour a relationship-confusing signage, an inattentive doorman-but only a few offer possibilities for an experience that is distinctive, emotionally gratifying, and memorable.”<br />
    20. 20. @jer979<br />Thank you!!<br /> Read the Blog: NeverStopMarketing.com<br />Join the movement: facebook.com/neverstopmarketing<br />Connect <br />linkedin.com/in/jer979<br />jer979@neverstopmarketing.com<br />

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