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Death By Marketing Automation

by on Sep 02, 2011

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Learn more about #DeathByMA at http://bit.ly/nFUtAB

Learn more about #DeathByMA at http://bit.ly/nFUtAB

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  • iiblog Immediate Influence Media at Immediate Influence Media Mike, thanks for presenting this info. The title of the presentation should be, ’Death by Marketing Stupidity’ because marketers worth their salt know using the ’batch & blast’ eMail marketing method is detrimental. Nowadays marketers can segment their target audience at a granular level to make sure they’re sending marketing messages about their products and/or services to the right person at the right time. There is even technology available today that allows marketers to find out what marketing message will be most appealing to their target audience.

    Stated differently Mike, there is marketing technology available today to avoid killing kittens.

    One more thing. marketers using the right marketing automation platform employ behavioral monitoring and tracking to discern what content prospects are most interested in to avoid unsubscribes, increase engagement and eventually win new customers.
    2 years ago
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  • robindhanwani Robin Dhanwani, Web and Communication Co-ordinator at NISM Nice presentations, explained visually and beautifully.. 2 years ago
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  • daniellemacinnis MacInnis Marketing at MacInnis Marketing Great stuff 2 years ago
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  • Michelle_Langelaan Michelle_Langelaan Great insight and incredibly presented. 2 years ago
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