More Related Content Similar to Code This, Not That: 10 Do's and Don'ts For Learning HTML (20) Code This, Not That: 10 Do's and Don'ts For Learning HTML2. When you’re a marketer,
coding can feel like a
foreign language …
3. … but a language that’s
essential to your job.
9. Creating an email template
from scratch could translate
differently, depending on
where it’s delivered.
10. Creating an email template
from scratch could translate
differently, depending on
where it’s delivered.
(Templates come pre-optimized.)
11. 1
Do
Use default templates and
customize them.
15. 2
Do
Focus on the content and
enhance with simple hacks.
19. 3
Do
Test your emails out on as
many clients as possible.
29. 5
Do
Take a screenshot and
hyperlink the image.
33. 6
Do
Send traffic to landing pages
using CTAs & hyperlinks.
37. 7
Do
Make a backup copy of
anything you’re changing.
47. 8
Do
Give everything the
appropriate hierarchy.
52. 9
Do
Consult a designer before
making big changes.
(If you don’t know what a “big
change” is, ask a designer first.)
55. 10
Do
Learn your HTML basics
before diving in head first.