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INBOUND Bold Talks: Beth Dunn

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Great writing is like the weather: Everybody wants to be a better writer, but nobody wants to do anything about it. Well, put down your umbrella and turn your face to the sun, because it’s time to …

Great writing is like the weather: Everybody wants to be a better writer, but nobody wants to do anything about it. Well, put down your umbrella and turn your face to the sun, because it’s time to change all that. There IS a secret to becoming a better writer. Jerry Seinfeld knew it. Emily Dickinson knew it, too. And after spending just 12 minutes of your own wild, precious life in one tastefully appointed conference room, so will you.

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  • This is me! I write for a living. Heck, if you’re a HubSpot customer, you pretty much pay me to write. So, uh, thanks!
  • Folks ask me this shit all the time.
  • it’s just the way it is. maybe writing didn’t used to be part of your job description. It is now. Suck it up.
  • All of these count as writing.
  • All of these count as writing.
  • All of these count as writing.
  • All of these count as writing.
  • REASONS
  • Good writing makes you look smart
  • good writing makes you look competent.
  • Good writing makes you look thoughtful.
  • Good writing makes you look helpful.
  • So do the people with the money.
  • for realsies
  • THEY GO NUTS FOR IT
  • PRACTICE
  • Jim said
  • his advisor said
  • jim
  • advisor
  • Jim
  • you cray
  • Advisor
  • Here’s an idea:
  • Here’s an idea:
  • Jerry Seinfeld tells a similar story.
  • Focus on the streak.
  • Here’s an idea:
  • Here’s an idea:
  • NaNoWriMo
  • Focus on the streak.
  • Here’s an idea:
  • Here’s an idea:
  • Here’s an idea:
  • Here’s an idea:
  • I mean, I don’t want to make a big deal of it
  • tough. suck it up.
  • Walk Whitman
  • Emily Dickinson
  • Jerry Seinfeld tells a similar story.
  • Jesse Owens
  • Shalene Flanagan
  • Homestar Runner
  • Here’s an idea:
  • Here’s an idea:
  • Transcript

    • 1. HOW TO BE A GOD
    • 2. BETH DUNN UX Team Writer Editor
    • 3. How can a better Dear Beth… I become
    • 4. hate hate even if hate I secretly
    • 5. Inbound Marketing Content Creation
    • 6. Blog Posts
    • 7. Offers
    • 8. Calls-To-Action
    • 9. Social Media Updates
    • 10. Words are the currency of the web
    • 11. Good writing makes you look smart
    • 12. competent Good writing makes you look
    • 13. thoughtful Good writing makes you look
    • 14. helpful (image) helpful Good writing makes you look
    • 15. Customers love good writing
    • 16. Customers trust good writing
    • 17. Customers trust good writing.
    • 18. So how can you become a good writer?
    • 19. LOWER YOUR
    • 20. Write like every day
    • 21. Write every day
    • 22. LOWER YOUR
    • 23. Write like every day
    • 24. Write every day
    • 25. Write like every day
    • 26. Write every day
    • 27. Me, a year ago.
    • 28. LOWER YOUR
    • 29. Run like every day
    • 30. Run every day
    • 31. 70
    • 32. LOWER YOUR
    • 33. Run every day
    • 34. Write every day
    • 35. GOD