2. I see this everywhere and still cannot believe that
people do not get it. Content is still king on the web. The
most important thing you will ever do for your website
is to put in good content. Great content will get you links
and your position in the search engine results will be
because of the content you put into your website.
3. Hundreds of back links will not get you ranked well with
poor content. Great content will get you good keyword
positioning with or without back links, therefore,
content is still the most important aspect of your
website. Great design, flash, graphics, and a cool banner
will not get you ranked well for your keywords and
phrases. Great content will!
4. Let's first look at the content in your website. Images are
great with alt tags. That helps. But it is the text on the
pages that, when done correctly, will help your search
engine results. This text is also what will convert your
customers into sales.
5. This text is what your customers will read or not read
based on it's quality. This same text is what the search
engines will analyze when they decide how relevant
your WebPages are to the search phrase you wish them
to send you visitors from.
6. Now, let us talk about article marketing. If you know
about article marketing at all, you know you will be
submitting articles all over the web. The links in the
author bio at the bottom return visitors to your website
if they read and like the articles, you write or have
written for you.
7. Just having your articles in thousands of article
directories is not the goal of article marketing, although
there are article-marketing gurus out there who think it
is. The goal is for webmasters to find those articles and
place them in their blogs and websites. If they use your
article, their website or blog is likely related to the same
topic as your website.
8. You are looking for these quality links. The links for just
being in the article directories do not hurt you, but they
do not help nearly as much as those from related
websites do.
9. Your other hope is that thousands of people read your
articles. Do you really want people to read poorly
written articles and associate that poor quality with
your website? Well-written articles get people to read
them all the way to the bottom where your links are
located. Well-written articles reflect well on your
website.
10. If the articles are of great quality then likely your
products and services must be great as well. The reverse
is also true in the reader's minds. If the articles are
written poorly, then likely your products and services
are of little or no value as well. It is not only about the
number of keywords and phrases placed into the article
folks.
11. With all of that being said, I still find all over the web,
especially at freelancer websites, people going in and
saying things like; "I need 400 articles written for SEO
and I'm willing to pay $1.50 per article." Or they say
something like; "I need someone to write content for my
website and I'm only willing to pay $10 per page."
12. I really try to refrain from telling people they are, well . .
. stupid, but I am finding it harder and harder each day
when I read this stuff.
13. They will spend hundreds or even thousands of dollars
to have their website designed so it looks really pretty,
but the text, the stuff that will actually get good search
engine results and sales, they don't want to spend any
money on.
14. Writers that know how to write text that not only is
appealing to the reader, but that is also written with the
keywords and phrases in mind, are worth being paid
well. The moment you start hiring better writers and
paying for text that converts sales, you will begin to be
successful on the web. That cheap content is not going
to make you any money.
15. A website that is beautiful but gets no traffic and sales
may as well be an ugly website. An ugly website that
ranks well in the search engine and that makes sales
gets more beautiful by the dollar.