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HOW TO
BE A
GOD
BETH
DUNN
UX Team
Writer
Editor
How can
a better
Dear Beth…
I become
hate
hate
even if
hate
I secretly
Inbound
Marketing
Content
Creation
Blog
Posts
Offers
Calls-To-Action
Social
Media
Updates
Words are the
currency of the
web
Good
writing
makes
you look
smart
competent
Good
writing
makes
you look
thoughtful
Good writing
makes you
look
helpful (image)
helpful
Good
writing
makes
you look
Customers love
good writing
Customers trust
good writing
Customers trust good writing.
So how can you
become a
good writer?
LOWER YOUR
Write like
every day
Write
every day
LOWER YOUR
Write like
every day
Write
every day
Write like
every day
Write
every day
Me, a year ago.
LOWER YOUR
Run like
every day
Run
every day
70
LOWER YOUR
Run
every day
Write
every day
GOD

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Editor's Notes

  1. This is me! I write for a living. Heck, if you’re a HubSpot customer, you pretty much pay me to write. So, uh, thanks!
  2. Folks ask me this shit all the time.
  3. it’s just the way it is. maybe writing didn’t used to be part of your job description. It is now. Suck it up.
  4. All of these count as writing.
  5. All of these count as writing.
  6. All of these count as writing.
  7. All of these count as writing.
  8. REASONS
  9. Good writing makes you look smart
  10. good writing makes you look competent.
  11. Good writing makes you look thoughtful.
  12. Good writing makes you look helpful.
  13. So do the people with the money.
  14. for realsies
  15. THEY GO NUTS FOR IT
  16. PRACTICE
  17. Jim said
  18. his advisor said
  19. jim
  20. advisor
  21. Jim
  22. you cray
  23. Advisor
  24. Here’s an idea:
  25. Here’s an idea:
  26. Jerry Seinfeld tells a similar story.
  27. Focus on the streak.
  28. Here’s an idea:
  29. Here’s an idea:
  30. NaNoWriMo
  31. Focus on the streak.
  32. Here’s an idea:
  33. Here’s an idea:
  34. Here’s an idea:
  35. Here’s an idea:
  36. I mean, I don’t want to make a big deal of it
  37. tough. suck it up.
  38. Walk Whitman
  39. Emily Dickinson
  40. Jerry Seinfeld tells a similar story.
  41. Jesse Owens
  42. Shalene Flanagan
  43. Homestar Runner
  44. Here’s an idea:
  45. Here’s an idea: