HOW TO
BE A
GOD
BETH
DUNN
UX Team
Writer
Editor
How can
a better
Dear Beth…
I become
hate
hate
even if
hate
I secretly
Inbound
Marketing
Content
Creation
Blog
Posts
Offers
Calls-To-Action
Social
Media
Updates
Words are the
currency of the
web
Good
writing
makes
you look
smart
competent
Good
writing
makes
you look
thoughtful
Good writing
makes you
look
helpful (image)
helpful
Good
writing
makes
you look
Customers love
good writing
Customers trust
good writing
Customers trust good writing.
So how can you
become a
good writer?
LOWER YOUR
Write like
every day
Write
every day
LOWER YOUR
Write like
every day
Write
every day
Write like
every day
Write
every day
Me, a year ago.
LOWER YOUR
Run like
every day
Run
every day
70
LOWER YOUR
Run
every day
Write
every day
GOD
INBOUND Bold Talks: Beth Dunn
INBOUND Bold Talks: Beth Dunn
INBOUND Bold Talks: Beth Dunn
INBOUND Bold Talks: Beth Dunn
INBOUND Bold Talks: Beth Dunn
INBOUND Bold Talks: Beth Dunn
INBOUND Bold Talks: Beth Dunn
INBOUND Bold Talks: Beth Dunn
INBOUND Bold Talks: Beth Dunn
INBOUND Bold Talks: Beth Dunn
INBOUND Bold Talks: Beth Dunn
INBOUND Bold Talks: Beth Dunn
INBOUND Bold Talks: Beth Dunn
INBOUND Bold Talks: Beth Dunn
INBOUND Bold Talks: Beth Dunn
INBOUND Bold Talks: Beth Dunn
INBOUND Bold Talks: Beth Dunn
INBOUND Bold Talks: Beth Dunn
INBOUND Bold Talks: Beth Dunn
INBOUND Bold Talks: Beth Dunn
INBOUND Bold Talks: Beth Dunn
INBOUND Bold Talks: Beth Dunn
INBOUND Bold Talks: Beth Dunn
INBOUND Bold Talks: Beth Dunn
INBOUND Bold Talks: Beth Dunn
INBOUND Bold Talks: Beth Dunn
INBOUND Bold Talks: Beth Dunn
INBOUND Bold Talks: Beth Dunn
INBOUND Bold Talks: Beth Dunn
INBOUND Bold Talks: Beth Dunn
INBOUND Bold Talks: Beth Dunn
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INBOUND Bold Talks: Beth Dunn

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Great writing is like the weather: Everybody wants to be a better writer, but nobody wants to do anything about it. Well, put down your umbrella and turn your face to the sun, because it’s time to change all that. There IS a secret to becoming a better writer. Jerry Seinfeld knew it. Emily Dickinson knew it, too. And after spending just 12 minutes of your own wild, precious life in one tastefully appointed conference room, so will you.

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  • This is me! I write for a living. Heck, if you’re a HubSpot customer, you pretty much pay me to write. So, uh, thanks!
  • Folks ask me this shit all the time.
  • it’s just the way it is. maybe writing didn’t used to be part of your job description. It is now. Suck it up.
  • All of these count as writing.
  • All of these count as writing.
  • All of these count as writing.
  • All of these count as writing.
  • REASONS
  • Good writing makes you look smart
  • good writing makes you look competent.
  • Good writing makes you look thoughtful.
  • Good writing makes you look helpful.
  • So do the people with the money.
  • for realsies
  • THEY GO NUTS FOR IT
  • PRACTICE
  • Jim said
  • his advisor said
  • jim
  • advisor
  • Jim
  • you cray
  • Advisor
  • Here’s an idea:
  • Here’s an idea:
  • Jerry Seinfeld tells a similar story.
  • Focus on the streak.
  • Here’s an idea:
  • Here’s an idea:
  • NaNoWriMo
  • Focus on the streak.
  • Here’s an idea:
  • Here’s an idea:
  • Here’s an idea:
  • Here’s an idea:
  • I mean, I don’t want to make a big deal of it
  • tough. suck it up.
  • Walk Whitman
  • Emily Dickinson
  • Jerry Seinfeld tells a similar story.
  • Jesse Owens
  • Shalene Flanagan
  • Homestar Runner
  • Here’s an idea:
  • Here’s an idea:
  • INBOUND Bold Talks: Beth Dunn

    1. 1. HOW TO BE A GOD
    2. 2. BETH DUNN UX Team Writer Editor
    3. 3. How can a better Dear Beth… I become
    4. 4. hate hate even if hate I secretly
    5. 5. Inbound Marketing Content Creation
    6. 6. Blog Posts
    7. 7. Offers
    8. 8. Calls-To-Action
    9. 9. Social Media Updates
    10. 10. Words are the currency of the web
    11. 11. Good writing makes you look smart
    12. 12. competent Good writing makes you look
    13. 13. thoughtful Good writing makes you look
    14. 14. helpful (image) helpful Good writing makes you look
    15. 15. Customers love good writing
    16. 16. Customers trust good writing
    17. 17. Customers trust good writing.
    18. 18. So how can you become a good writer?
    19. 19. LOWER YOUR
    20. 20. Write like every day
    21. 21. Write every day
    22. 22. LOWER YOUR
    23. 23. Write like every day
    24. 24. Write every day
    25. 25. Write like every day
    26. 26. Write every day
    27. 27. Me, a year ago.
    28. 28. LOWER YOUR
    29. 29. Run like every day
    30. 30. Run every day
    31. 31. 70
    32. 32. LOWER YOUR
    33. 33. Run every day
    34. 34. Write every day
    35. 35. GOD

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