4. Stats About Video
• 1/4 Americans watches a video online
everyday.
• An average person spends 15 min per
day on YouTube and 48 hours of video
are uploaded every minute.
• Video is 53x more likely than webpages
to receive a first page organic result.
Video is as important as having a website
5. Video Production
Pre-Production
Production
Post-Production
Find out what your objective is
6. Video Marketing
• Use video instead of text to convey your
message.
• Forbes Insight found that 59% of senior
executives prefer to watch video instead
of reading text.
Add video as part of your marketing mix
8. Viral Videos
Kevin Allocca is YouTube's Trends Manager
“Only a small percentage of videos make it viral”
3 reasons why videos go viral:
Tastemakers
Communities of participation
Unexpectedness
*Click on next slide for video
9. Video and Social Media
• Video and social media is a very powerful
tool to get your message across.
• Internet users spend 4.5 hours on
average on social networking sites
• Facebook is the second largest video
sharing site
Video and social media a match made in heaven