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Video in email provides marketers a chance to express their creativity while providing relevant and highly engaging content, but do you know how to optimize, or even execute on, this powerful tactic? Learn why, when and how to use video in email to increase conversions in your email program. This presentation covers everything you need to know about video in email so you can get started today; from creative design to email client support. Through examples and case studies, we will demonstrate what works and what doesn’t.