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Writing Your Land Trust’s      Success Story:    The Power of Words       in Your Work
Krista Gromalski            570-647-6407            krista@heronseye.com
Sandy Long        570-647-6406        sandy@heronseye.com
HeronsEye.com
Our Agenda•   Get to Know Each Other•   Find Your Story•   The Power of Story•   Break•   Land Trust Alive•   Share Your S...
Organizational Narrative“A thriving organization sees its mission as an ever-emerging story with all the necessary twists ...
What is a Story?• A narrative account of a real or imagined  event or events.• A specific structure of narrative with a sp...
Find Your Story•Origin     – Where have you been?•Impact   – Where are you now?•Vision     – Where are you going?
In the beginning…“An origin story takes you back to amoment. An instant, when an organizationwas born.”            - Joel ...
You wanted something…•Describe that “instant”•Make it real• Use details• What did it feel like to be in that moment?
Your actions have impact… What is your impact?
Your impactmoves you forward… “Whatever started you in the beginning,              that „spark‟,   has to be connected to ...
Types of Story•The BIG STORY – Used by a broad base of your organization - staff, board, volunteers,   members, etc. – It ...
The Power of Story•Irresistible•Believable•Unforgettable                                – Greg Power               Preside...
Land Trust AliveBased on Product Pinocchio        Gamestorming: A Playbook for           Innovators, Rulebreakers,        ...
Describe Your Friend• What am I like?   • What are my values?         • What is my community?               • What makes m...
Suspend Your Disbelief                                                         Drawings by Emma Kay ShallerDraw a picture ...
What is Your Friend Like?                                                   Illustration from Gamestorming: A Playbook for...
What are Your Friend’s Values?                                                  Illustration from Gamestorming: A Playbook...
Illustration from Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers                                 ...
What MakesYour Friend Different?
What is Your Friend’s Fight?•   Motivation?•   What keeps him or her up at night?•   What does he or she do for people?•  ...
ReflectThen, introduce us to your friend.
Media Relations•   Be concise and precise•   Get to know your contacts•   Respond promptly•   Make your info easy to acces...
Stories&Social Media
Thank You!  Heron’s EyeCommunications HeronsEye.com
The Power of Words in Your Work: Writing Your Land Trust's Success Story
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The Power of Words in Your Work: Writing Your Land Trust's Success Story

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Heron's Eye presented the interactive workshop -- "The Power of Words in Your Work: Writing Your Land Trust’s Success Story" -- at the 2012 PA Land Conservation Conference.

We explored the key elements of organizational narrative and played a fun story development game called "Land Trust Alive."

We're available to conduct a Zipcast presentation, or to present directly to your organization on this topic.

Published in: Education, Technology
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  • Thank you, Sherri, and thanks to participants….
  • Transcript of "The Power of Words in Your Work: Writing Your Land Trust's Success Story"

    1. 1. Writing Your Land Trust’s Success Story: The Power of Words in Your Work
    2. 2. Krista Gromalski 570-647-6407 krista@heronseye.com
    3. 3. Sandy Long 570-647-6406 sandy@heronseye.com
    4. 4. HeronsEye.com
    5. 5. Our Agenda• Get to Know Each Other• Find Your Story• The Power of Story• Break• Land Trust Alive• Share Your Story• Questions
    6. 6. Organizational Narrative“A thriving organization sees its mission as an ever-emerging story with all the necessary twists and turns.” – David Fleming, "Narrative Leadership: Using the Power of Stories”
    7. 7. What is a Story?• A narrative account of a real or imagined event or events.• A specific structure of narrative with a specific style, set of characters, and sense of completeness.• Conveys wisdom, beliefs and values.• Explains how things are, why they are, as well as our role and purpose.– National Storytelling Association
    8. 8. Find Your Story•Origin – Where have you been?•Impact – Where are you now?•Vision – Where are you going?
    9. 9. In the beginning…“An origin story takes you back to amoment. An instant, when an organizationwas born.” - Joel ben Izzy, Story Consultant
    10. 10. You wanted something…•Describe that “instant”•Make it real• Use details• What did it feel like to be in that moment?
    11. 11. Your actions have impact… What is your impact?
    12. 12. Your impactmoves you forward… “Whatever started you in the beginning, that „spark‟, has to be connected to the vision.” - Joel ben Izzy, Story Consultant
    13. 13. Types of Story•The BIG STORY – Used by a broad base of your organization - staff, board, volunteers, members, etc. – It gets everyone using the same language.•The deta ils – Coveys your smaller messages. – Focuses on a specific program that runs for a set amount of time, an ad campaign or fundraising campaign.
    14. 14. The Power of Story•Irresistible•Believable•Unforgettable – Greg Power President and General Manager Weber Shandwick
    15. 15. What’s in a Game?• Business Processes = The way we do things.• Games = Experiencing processes from within, like a customer.
    16. 16. Land Trust AliveBased on Product Pinocchio Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers
    17. 17. Describe Your Friend• What am I like? • What are my values? • What is my community? • What makes me different? • What is my fight?
    18. 18. Suspend Your Disbelief Drawings by Emma Kay ShallerDraw a picture of your friend & givethat persona name.
    19. 19. What is Your Friend Like? Illustration from Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers•Call out adjectives • Be creative! and phrases that describe your friend.• Write your responses around your picture. • Don’t self edit.
    20. 20. What are Your Friend’s Values? Illustration from Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers• What would your friend say or do in this situation? • What does this say about your friend’s values?
    21. 21. Illustration from Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers Hang Out with? Who does Your FriendDrawing by Joei Marie Shaller
    22. 22. What MakesYour Friend Different?
    23. 23. What is Your Friend’s Fight?• Motivation?• What keeps him or her up at night?• What does he or she do for people?• What is he or she trying to prove?• What obstacles are in his or her way?
    24. 24. ReflectThen, introduce us to your friend.
    25. 25. Media Relations• Be concise and precise• Get to know your contacts• Respond promptly• Make your info easy to access• Send thank you notes or emails• Don’t avoid the difficult conversations
    26. 26. Stories&Social Media
    27. 27. Thank You! Heron’s EyeCommunications HeronsEye.com

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