A poster is created along with the film for marketing/advertising purposes. This is done
in order to give the audience a general impression of what to expect to see in the film
in terms of genre, and who stars in it which attracts the audience to go and see the film
The basic film poster will have the title of the film as well as one or two characters that
will be featured in the film as well as background image that Tagline reflects the type of
genre of that particular film. Also a lot film posters like to use taglines and pull quotes.
The taglines help to entice the views because of certain words and helps them to
remember the film , to give the film a better reputation since people will assume that
the film is good.
When theatrical films became popular, the first type of posters were often painted and
show the main characters in the film with a simple colored background. Painting was
the only option back then because of limited technology – digital professional cameras
and computers weren’t around during that time.
Where as in the modern day due to advancement of technology, film posters are now
mostly photographs of one of the character in the film along with a background used in
a certain scene with in the film, plus some extra effects(e.g. Computer generated
images, lighting, and airbrushing)
Codes and Conventions of a Film
A normal film poster usually have these elements in it:
Clear, easy to read font is used
Protagonist is featured on the poster
Any character featured on the poster is looking directly at the camera
Title is in the center of the thirds
A tag line is used
Font color contrasts with the background color
Patriotic colors often used
The clothing which the characters are wearing in the poster gives away their
Background usually features an attribute of culture/city life/the film's location
Credits are placed at the bottom
The first item the eye is drawn to is the title
Bollywood Film Posters
• Bollywood film posters are usually inspired by
Hollywood or British film posters.
Taare Zameen Par – Reference Film
Drawings of a fish, octopus, bird, plane in the
background reflecting child’s imagination.
Film title – In a comic font portraying
simplicity and innocence, reflecting
the child’s personality . It contrasts to
the background image color as well.
Strapline - Gives the audience an
indication on what the film may be
about Image including lead actors
Poster is based on a scene from the
film which tells the entire story
Image including lead actors - Famous
faces are used on the poster to give
the film prestige and thus persuade
audiences to watch the feature
Billing box - Contains all the
information about the film that for legal
reasons need to be included but aren't
necessarily read by the audience. (e.g.
producer, composer, director name,
production company etc.)
Taree Zameen Par
The scenery behind is of a smiling young Indian boy sitting at a desk, with his head
rested on his folded arms infront of him. Behind him and to his right, a young
Indian man is doing the same and is looking at the boy. Above them is the film’s
title “Taare Zameen Par” with the sub-title of “Every child is special”. Drawings of
fish, bird, octopus, plane are in the background. This helps to compliment the
story of my film as the scene on the poster from the film details Ishaan tutoring by
The text and colors used in the poster help to represent the child’s innocence and
simplicity, thus reflects his personality.
Other conventions: like it includes the directors and producers names.