Win Listingsand ConvertBuyers with Facebook   (Part 5)
Burke Smith – Career Highlights       • Chief Communications Officer at HSA Home         Warranty       • Founder of YourN...
Michael Herman: Chief Operations Officer
Brian Geick – Career Highlights        • Graduate from UW-Madison        • Marketing and Logistics at WSDC        • Market...
Live Tweet             Follow Us
This Webinar will be Recorded• A copy will be emailed to everyone who  registered
Contact Your Rep!•   Past Webinars•   Check Lists•   Tutorials•   Slides•   Find your Rep    – http://www.onlinehsa.com/Ag...
Social Business
Facebook Updates   Recent Updates
Recent Updates• Post Targeting
Recent Updates• Post Targeting
Recent Updates• Page Feeds  – updates only from pages you like
Recent Updates• Facebook Job Board
Recent Updates• Gifts  – Buy, give and ship a real gift to your friends    directly through Facebook
Recent Updates• Gifts
Recent Updates• Gifts
Facebook Insights
Metrics that Matter•   Likes (Fans)•   Virality (Engagement)•   Reach (Impressions)•   People Talking About This (PTAT)   ...
Insights Explains• Who Likes my Page  – Demographics and Location of Fans• When is the Best Time to Post• What Kind of Con...
Requirements
Accessing Insights• On Admin Panel
On To Insights
Understanding Page Performance
Understanding Page Performance
Understanding Page Performance
Understanding Page Performance
Understanding Page Performance
Understanding Page Performance
Demographics
View Your Competitor’s Insights
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Winning Listings and Converting Buyers with Facebook Part 5

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Everyone is looking for ways to measure the effectiveness of their social media spending and the truth is Facebook provides you with more information about your page than you could ever dream of using. The hardest part isn't getting the numbers but sorting through this data to find the important insights that are driving engagement among your fans. Join us as we explore Facebook Insights to show you the number of people you're reaching on a weekly basis, the engagement score of every post you've made and much more.

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  • Throughout the webinar be sure to tweet your questions and comments to @HSAHomeWarranty or use the Hash Tag HSA Webinar
  • Now the social part of Social business usually makes people think of frivolous Facebook and Twitter posts letting people know what you had for lunch. That’s wrong a better term for this future would be real-time business. Today you can pick up your phone and review a restaurant before you have even finished your meal. People can share any interaction they have with your brand the moment it happens. Being able to act on that message in real time is not a thing of the future it’s a necessity of the present.
  • Social is the act of making all of the material that a company produces more shareable and findable. When what you do # as a business # is more shareable and findable, people will do something very social with it. They’ll share it, comment on it, create content around it and engage with you and your business. If you can master that one little (but vastly important) nuance, you will begin to see what happens when a company becomes social.
  • Publically donate money on behalf of a friend to charity. Or Let them pick the charity.
  • By the end of this webinar we want you to know enough about your page and insights to be dangerous.
  • Posting regularly with engaging content gets more people to talk about your business with their friends. As a result, you end up reaching more people overall.
  • Posting regularly with engaging content gets more people to talk about your business with their friends. As a result, you end up reaching more people overall.
  • Your ultimate goal as a Page owner is to publish content that will reach a large audience, and that your audience will engage and share your content with friends. Now you can use Page Insights to better understand what your audience wants to hear about. Based on this data, you should try to identify which types of posts are most effective at helping you reach your objectives. Do your fans respond better to videos than pictures? Do they always seem to engage more when you talk about a specific theme? Do they tend to “like” more when you post a picture and “comment” more when you ask them a question?
  • Winning Listings and Converting Buyers with Facebook Part 5

    1. 1. Win Listingsand ConvertBuyers with Facebook (Part 5)
    2. 2. Burke Smith – Career Highlights • Chief Communications Officer at HSA Home Warranty • Founder of YourNetCoach, Founder of ipayOne, Executive Team at Prudential California Realty • Licensed California Broker & Real Estate Coach/Consultant/Trainer • Personally responsible for over 1000 closed real estate transactions • Featured on CNN & in the New York Times • Nominated 2 years in a row Inman Innovator of the YearClients have closed over $25 billion in residential real estate!
    3. 3. Michael Herman: Chief Operations Officer
    4. 4. Brian Geick – Career Highlights • Graduate from UW-Madison • Marketing and Logistics at WSDC • Marketing and Promotions at ESPN Radio • Social Media Specialist at Monona Terrace • IT and Social Media Consultant at American Family Insurance • Social Media Specialist at HSA Contact:Hi! Phone: 608-798-6001 ext. 6410 Email: Brian.Geick@onlineHSA.com
    5. 5. Live Tweet Follow Us
    6. 6. This Webinar will be Recorded• A copy will be emailed to everyone who registered
    7. 7. Contact Your Rep!• Past Webinars• Check Lists• Tutorials• Slides• Find your Rep – http://www.onlinehsa.com/Agents/F indrep.aspx
    8. 8. Social Business
    9. 9. Facebook Updates Recent Updates
    10. 10. Recent Updates• Post Targeting
    11. 11. Recent Updates• Post Targeting
    12. 12. Recent Updates• Page Feeds – updates only from pages you like
    13. 13. Recent Updates• Facebook Job Board
    14. 14. Recent Updates• Gifts – Buy, give and ship a real gift to your friends directly through Facebook
    15. 15. Recent Updates• Gifts
    16. 16. Recent Updates• Gifts
    17. 17. Facebook Insights
    18. 18. Metrics that Matter• Likes (Fans)• Virality (Engagement)• Reach (Impressions)• People Talking About This (PTAT) – Likes, Shares, Comments, Mentions, RSVPs, Check ins, Wall Posts, Poll Answers, Photo Tags
    19. 19. Insights Explains• Who Likes my Page – Demographics and Location of Fans• When is the Best Time to Post• What Kind of Content Should I Post• Page Traffic – How many people are visiting my page – How are they finding my page – What are they looking at on my page
    20. 20. Requirements
    21. 21. Accessing Insights• On Admin Panel
    22. 22. On To Insights
    23. 23. Understanding Page Performance
    24. 24. Understanding Page Performance
    25. 25. Understanding Page Performance
    26. 26. Understanding Page Performance
    27. 27. Understanding Page Performance
    28. 28. Understanding Page Performance
    29. 29. Demographics
    30. 30. View Your Competitor’s Insights
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