Cheryl is investigating why employees at the retail store where she works have been increasingly using their cellphones over the last two years. She aims to determine if employees are being productive by using apps to make their jobs easier, or if they are just goofing off. Cheryl wants to identify which apps would be most beneficial for employees to use productively on the job. She provides learning goals around understanding the impact of employee cellphone use on customers and the company image. Cheryl's recommendations include designing apps to help employees with tasks like price inquiries, product availability, and recommendations to better serve customers.