mCMO Conference 2013
From Starbucks App to your cup,
the app-brewing journey
Bernie Wong,
Digital Director, AGENDA
Starbucks Case Video
mCMO Conference 2013
From Starbucks App to your cup,
the app-brewing journey
Bernie Wong,
Digital Director, AGENDA
2013 Mobile Landscape
Hong Kong Population
Mobile subscriber penetration rate

7.1 M
229%

Mobile subscribers

16,429,865

HK Mobile Penetration...
Android:iOS = ~7:3
Entertainment, connectivity and productivity
features are most used among consumers in
Hong Kong

Top Features Used in HK
...
2013 Hong Kong Mobile Landscape?
#1
Action! & Be Agile!
New Mobile OS
New Mobile Models
New Technology
#2
User-Oriented + Mobile First
Card

Loyalty

System

System

Online
Payment

POS

User-Oriented
Mobile First
#3
Testing & Training
Usability
Test

Registration

Testing

UAT

A

B

Pilot-run

C

Payment
#4
App or Web?
It’s Complementary!
#5
Get some LOVE
Starbucks Hong Kong App Download
#1 in Apple iTunes Store within 15 hrs
>100,000 download within 15 days
Starbucks Cards
5...
主席呀,呢首歌唔易唱㗎喎! - 彭家麗
#1 Action! & Be Agile!
#2 User-Oriented + Mobile First
#3 Testing & Training
#4 App or Web? It’s
Complementary!
#5 Get som...
Bernie Wong

Digital Director, AGENDA
15+ Years Experiences in Digital Industry
Multimedia Lecturer @ VTC IVE MIT
IT Colum...
Bernie Wong

Digital Director, AGENDA
Direct Line: 2298-3803
Email: bernie.wong@agenda-asia.com
Facebook: http://fb.me/hkb...
mCMO Conference 2013 - From Starbucks App to your cup, the app-brewing journey
mCMO Conference 2013 - From Starbucks App to your cup, the app-brewing journey
mCMO Conference 2013 - From Starbucks App to your cup, the app-brewing journey
mCMO Conference 2013 - From Starbucks App to your cup, the app-brewing journey
mCMO Conference 2013 - From Starbucks App to your cup, the app-brewing journey
mCMO Conference 2013 - From Starbucks App to your cup, the app-brewing journey
mCMO Conference 2013 - From Starbucks App to your cup, the app-brewing journey
mCMO Conference 2013 - From Starbucks App to your cup, the app-brewing journey
mCMO Conference 2013 - From Starbucks App to your cup, the app-brewing journey
mCMO Conference 2013 - From Starbucks App to your cup, the app-brewing journey
mCMO Conference 2013 - From Starbucks App to your cup, the app-brewing journey
mCMO Conference 2013 - From Starbucks App to your cup, the app-brewing journey
Upcoming SlideShare
Loading in …5
×

mCMO Conference 2013 - From Starbucks App to your cup, the app-brewing journey

567
-1

Published on

Mr. Bernie Wong
Digital Director, AGENDA (Hong Kong) Limited
Speech topic: From Starbucks App to your cup, the app-brewing journey

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
567
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

mCMO Conference 2013 - From Starbucks App to your cup, the app-brewing journey

  1. 1. mCMO Conference 2013 From Starbucks App to your cup, the app-brewing journey Bernie Wong, Digital Director, AGENDA
  2. 2. Starbucks Case Video
  3. 3. mCMO Conference 2013 From Starbucks App to your cup, the app-brewing journey Bernie Wong, Digital Director, AGENDA
  4. 4. 2013 Mobile Landscape
  5. 5. Hong Kong Population Mobile subscriber penetration rate 7.1 M 229% Mobile subscribers 16,429,865 HK Mobile Penetration OFCA
  6. 6. Android:iOS = ~7:3
  7. 7. Entertainment, connectivity and productivity features are most used among consumers in Hong Kong Top Features Used in HK TNS 2012 Hong Kong 2011 Global Hong Kong 2012
  8. 8. 2013 Hong Kong Mobile Landscape?
  9. 9. #1 Action! & Be Agile!
  10. 10. New Mobile OS
  11. 11. New Mobile Models
  12. 12. New Technology
  13. 13. #2 User-Oriented + Mobile First
  14. 14. Card Loyalty System System Online Payment POS User-Oriented
  15. 15. Mobile First
  16. 16. #3 Testing & Training
  17. 17. Usability Test Registration Testing UAT A B Pilot-run C Payment
  18. 18. #4 App or Web? It’s Complementary!
  19. 19. #5 Get some LOVE
  20. 20. Starbucks Hong Kong App Download #1 in Apple iTunes Store within 15 hrs >100,000 download within 15 days Starbucks Cards 500% Starbucks Cards Sales
  21. 21. 主席呀,呢首歌唔易唱㗎喎! - 彭家麗
  22. 22. #1 Action! & Be Agile! #2 User-Oriented + Mobile First #3 Testing & Training #4 App or Web? It’s Complementary! #5 Get some LOVE
  23. 23. Bernie Wong Digital Director, AGENDA 15+ Years Experiences in Digital Industry Multimedia Lecturer @ VTC IVE MIT IT Columnist @ The House News Executive Committee @ HKAIM IT Program Host @ RTHK MSc. New Media @ CUHK Global Marketing Campaign Lead @ Yahoo!
  24. 24. Bernie Wong Digital Director, AGENDA Direct Line: 2298-3803 Email: bernie.wong@agenda-asia.com Facebook: http://fb.me/hkbernieblog
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×