mCMO Conference 2013 - From Starbucks App to your cup, the app-brewing journey

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Mr. Bernie Wong
Digital Director, AGENDA (Hong Kong) Limited
Speech topic: From Starbucks App to your cup, the app-brewing journey

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mCMO Conference 2013 - From Starbucks App to your cup, the app-brewing journey

  1. 1. mCMO Conference 2013 From Starbucks App to your cup, the app-brewing journey Bernie Wong, Digital Director, AGENDA
  2. 2. Starbucks Case Video
  3. 3. mCMO Conference 2013 From Starbucks App to your cup, the app-brewing journey Bernie Wong, Digital Director, AGENDA
  4. 4. 2013 Mobile Landscape
  5. 5. Hong Kong Population Mobile subscriber penetration rate 7.1 M 229% Mobile subscribers 16,429,865 HK Mobile Penetration OFCA
  6. 6. Android:iOS = ~7:3
  7. 7. Entertainment, connectivity and productivity features are most used among consumers in Hong Kong Top Features Used in HK TNS 2012 Hong Kong 2011 Global Hong Kong 2012
  8. 8. 2013 Hong Kong Mobile Landscape?
  9. 9. #1 Action! & Be Agile!
  10. 10. New Mobile OS
  11. 11. New Mobile Models
  12. 12. New Technology
  13. 13. #2 User-Oriented + Mobile First
  14. 14. Card Loyalty System System Online Payment POS User-Oriented
  15. 15. Mobile First
  16. 16. #3 Testing & Training
  17. 17. Usability Test Registration Testing UAT A B Pilot-run C Payment
  18. 18. #4 App or Web? It’s Complementary!
  19. 19. #5 Get some LOVE
  20. 20. Starbucks Hong Kong App Download #1 in Apple iTunes Store within 15 hrs >100,000 download within 15 days Starbucks Cards 500% Starbucks Cards Sales
  21. 21. 主席呀,呢首歌唔易唱㗎喎! - 彭家麗
  22. 22. #1 Action! & Be Agile! #2 User-Oriented + Mobile First #3 Testing & Training #4 App or Web? It’s Complementary! #5 Get some LOVE
  23. 23. Bernie Wong Digital Director, AGENDA 15+ Years Experiences in Digital Industry Multimedia Lecturer @ VTC IVE MIT IT Columnist @ The House News Executive Committee @ HKAIM IT Program Host @ RTHK MSc. New Media @ CUHK Global Marketing Campaign Lead @ Yahoo!
  24. 24. Bernie Wong Digital Director, AGENDA Direct Line: 2298-3803 Email: bernie.wong@agenda-asia.com Facebook: http://fb.me/hkbernieblog

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