mCMO Conference 2013 - From Starbucks App to your cup, the app-brewing journey

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Mr. Bernie Wong …

Mr. Bernie Wong
Digital Director, AGENDA (Hong Kong) Limited
Speech topic: From Starbucks App to your cup, the app-brewing journey

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  • 1. mCMO Conference 2013 From Starbucks App to your cup, the app-brewing journey Bernie Wong, Digital Director, AGENDA
  • 2. Starbucks Case Video
  • 3. mCMO Conference 2013 From Starbucks App to your cup, the app-brewing journey Bernie Wong, Digital Director, AGENDA
  • 4. 2013 Mobile Landscape
  • 5. Hong Kong Population Mobile subscriber penetration rate 7.1 M 229% Mobile subscribers 16,429,865 HK Mobile Penetration OFCA
  • 6. Android:iOS = ~7:3
  • 7. Entertainment, connectivity and productivity features are most used among consumers in Hong Kong Top Features Used in HK TNS 2012 Hong Kong 2011 Global Hong Kong 2012
  • 8. 2013 Hong Kong Mobile Landscape?
  • 9. #1 Action! & Be Agile!
  • 10. New Mobile OS
  • 11. New Mobile Models
  • 12. New Technology
  • 13. #2 User-Oriented + Mobile First
  • 14. Card Loyalty System System Online Payment POS User-Oriented
  • 15. Mobile First
  • 16. #3 Testing & Training
  • 17. Usability Test Registration Testing UAT A B Pilot-run C Payment
  • 18. #4 App or Web? It’s Complementary!
  • 19. #5 Get some LOVE
  • 20. Starbucks Hong Kong App Download #1 in Apple iTunes Store within 15 hrs >100,000 download within 15 days Starbucks Cards 500% Starbucks Cards Sales
  • 21. 主席呀,呢首歌唔易唱㗎喎! - 彭家麗
  • 22. #1 Action! & Be Agile! #2 User-Oriented + Mobile First #3 Testing & Training #4 App or Web? It’s Complementary! #5 Get some LOVE
  • 23. Bernie Wong Digital Director, AGENDA 15+ Years Experiences in Digital Industry Multimedia Lecturer @ VTC IVE MIT IT Columnist @ The House News Executive Committee @ HKAIM IT Program Host @ RTHK MSc. New Media @ CUHK Global Marketing Campaign Lead @ Yahoo!
  • 24. Bernie Wong Digital Director, AGENDA Direct Line: 2298-3803 Email: bernie.wong@agenda-asia.com Facebook: http://fb.me/hkbernieblog