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mCMO Conference 2013 - From Starbucks App to your cup, the app-brewing journey
 

mCMO Conference 2013 - From Starbucks App to your cup, the app-brewing journey

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Mr. Bernie Wong

Mr. Bernie Wong
Digital Director, AGENDA (Hong Kong) Limited
Speech topic: From Starbucks App to your cup, the app-brewing journey

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    mCMO Conference 2013 - From Starbucks App to your cup, the app-brewing journey mCMO Conference 2013 - From Starbucks App to your cup, the app-brewing journey Presentation Transcript

    • mCMO Conference 2013 From Starbucks App to your cup, the app-brewing journey Bernie Wong, Digital Director, AGENDA
    • Starbucks Case Video
    • mCMO Conference 2013 From Starbucks App to your cup, the app-brewing journey Bernie Wong, Digital Director, AGENDA
    • 2013 Mobile Landscape
    • Hong Kong Population Mobile subscriber penetration rate 7.1 M 229% Mobile subscribers 16,429,865 HK Mobile Penetration OFCA
    • Android:iOS = ~7:3
    • Entertainment, connectivity and productivity features are most used among consumers in Hong Kong Top Features Used in HK TNS 2012 Hong Kong 2011 Global Hong Kong 2012
    • 2013 Hong Kong Mobile Landscape?
    • #1 Action! & Be Agile!
    • New Mobile OS
    • New Mobile Models
    • New Technology
    • #2 User-Oriented + Mobile First
    • Card Loyalty System System Online Payment POS User-Oriented
    • Mobile First
    • #3 Testing & Training
    • Usability Test Registration Testing UAT A B Pilot-run C Payment
    • #4 App or Web? It’s Complementary!
    • #5 Get some LOVE
    • Starbucks Hong Kong App Download #1 in Apple iTunes Store within 15 hrs >100,000 download within 15 days Starbucks Cards 500% Starbucks Cards Sales
    • 主席呀,呢首歌唔易唱㗎喎! - 彭家麗
    • #1 Action! & Be Agile! #2 User-Oriented + Mobile First #3 Testing & Training #4 App or Web? It’s Complementary! #5 Get some LOVE
    • Bernie Wong Digital Director, AGENDA 15+ Years Experiences in Digital Industry Multimedia Lecturer @ VTC IVE MIT IT Columnist @ The House News Executive Committee @ HKAIM IT Program Host @ RTHK MSc. New Media @ CUHK Global Marketing Campaign Lead @ Yahoo!
    • Bernie Wong Digital Director, AGENDA Direct Line: 2298-3803 Email: bernie.wong@agenda-asia.com Facebook: http://fb.me/hkbernieblog