Mr. Bernie Wong Digital Director, AGENDA (Hong Kong) Limited Speech topic: From Starbucks App to your cup, the app-brewing journey

1. mCMO Conference 2013
From Starbucks App to your cup,
the app-brewing journey
Bernie Wong,
Digital Director, AGENDA

2. Starbucks Case Video

3. mCMO Conference 2013
From Starbucks App to your cup,
the app-brewing journey
Bernie Wong,
Digital Director, AGENDA

5. 2013 Mobile Landscape

6. Hong Kong Population
Mobile subscriber penetration rate
7.1 M
229%
Mobile subscribers
16,429,865
HK Mobile Penetration
OFCA

7. Android:iOS = ~7:3

8. Entertainment, connectivity and productivity
features are most used among consumers in
Hong Kong
Top Features Used in HK
TNS 2012
Hong Kong 2011
Global
Hong Kong 2012

9. 2013 Hong Kong Mobile Landscape?

11. #1
Action! & Be Agile!

12. New Mobile OS

13. New Mobile Models

14. New Technology

16. #2
User-Oriented + Mobile First

18. Card
Loyalty
System
System
Online
Payment
POS
User-Oriented

19. Mobile First

20. #3
Testing & Training

21. Usability
Test
Registration
Testing
UAT
A
B
Pilot-run
C
Payment

23. #4
App or Web?
It’s Complementary!

26. #5
Get some LOVE

31. Starbucks Hong Kong App Download
#1 in Apple iTunes Store within 15 hrs
>100,000 download within 15 days
Starbucks Cards
500% Starbucks Cards Sales

32. 主席呀,呢首歌唔易唱㗎喎! - 彭家麗

34. #1 Action! & Be Agile!
#2 User-Oriented + Mobile First
#3 Testing & Training
#4 App or Web? It’s
Complementary!
#5 Get some LOVE

35. Bernie Wong
Digital Director, AGENDA
15+ Years Experiences in Digital Industry
Multimedia Lecturer @ VTC IVE MIT
IT Columnist @ The House News
Executive Committee @ HKAIM
IT Program Host @ RTHK
MSc. New Media @ CUHK
Global Marketing Campaign Lead @ Yahoo!

36. Bernie Wong
Digital Director, AGENDA
Direct Line: 2298-3803
Email: bernie.wong@agenda-asia.com
Facebook: http://fb.me/hkbernieblog