The document discusses the benefits of developing native mobile apps for brands, including providing an ultimate brand experience, improving mobile revenue, and enabling online and offline connectivity. It states that apps will be the number one way of engaging with brands by 2016. Developing apps can seamlessly blend content and commerce, strengthen brand connection, double mobile conversion rates, connect online and offline experiences, and lead to higher spending from omnichannel consumers. The company discussed provides a native app platform that is updated quarterly, gives clients full creative control, and is fully integrated.