Why Design Matters
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Why Design Matters

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A major misconception in business is that design should be an afterthought. The (flawed) thinking is that design is not tied to the bottom line, so therefore it should take a back seat to other ...

A major misconception in business is that design should be an afterthought. The (flawed) thinking is that design is not tied to the bottom line, so therefore it should take a back seat to other consideration. We believe the opposite to be true.

Design should be a primary consideration for any business, because it is directly tied to the bottom line. This is a presentation about why design matters.

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    Why Design Matters Why Design Matters Presentation Transcript

    • WHY DESIGN MATTERS How Good Design Affects Conversions
    • DESIGN IS ALL ABOUT THE. . . TITTLE BAR SHOULDER BOWL ASCENDER
    • “Good design is good business.” Thomas J. Watson CEO of IBM from 1914-1956
    • th 1/20 of a second Time it takes a user to determine if they like a site’s design or not.
    • THIS SNAP JUDGEMENT determines whether or not a customer will: TRUST your site LIKE your brand BUY your product
    • THIS SNAP JUDGEMENT MATTERS
    • 94% First Impressions of Websites Are D e s i g n - R e l a t e d
    • Key Factors For Good First Impressions 1. Low Complexity 2. High Prototypicality* *This means similarity to other sites in its category
    • 1 # Contributor to Bounce* Is Poor Interface Design *According to a study by Stanford University
    • 1 # Indicator of Credibility* Is Good Graphic Design *According to a study by Stanford University
    • VISUAL APPEAL > USABILITY In Influencing User Perception
    • INSPIRATIONAL IMAGES Drive Better First Impressions Than Any Other Factor
    • And First Impressions Are... EVERYTHING
    • This is because of Something Called PRIMING
    • prim·ing | ˈprīmiNG | verb 1 the activation of specific memories that influence subsequent behaviors
    • The First Impression Influences Every Subsequent Interaction
    • A Well Designed Site PRIMES people to have positive interactions with your brand moving forward.
    • Once Someone Has Been PRIMED Your Job Becomes Much EASIER
    • Because Priming Turns ATTENTION Into INTENTION
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