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Why Design Matters

by on Nov 05, 2013

  • 30,258 views

A major misconception in business is that design should be an afterthought. The (flawed) thinking is that design is not tied to the bottom line, so therefore it should take a back seat to other ...

A major misconception in business is that design should be an afterthought. The (flawed) thinking is that design is not tied to the bottom line, so therefore it should take a back seat to other consideration. We believe the opposite to be true.

Design should be a primary consideration for any business, because it is directly tied to the bottom line. This is a presentation about why design matters.

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