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WHY DESIGN

MATTERS

How Good Design Affects Conversions
DESIGN IS ALL ABOUT THE. . .
TITTLE
BAR

SHOULDER

BOWL

ASCENDER
“Good design is good business.”
Thomas J. Watson
CEO of IBM from 1914-1956
th

1/20

of a second

Time it takes a user to determine if they
like a site’s design or not.
THIS SNAP JUDGEMENT

determines whether or not a customer will:

TRUST
your site

LIKE
your brand

BUY

your product
THIS SNAP JUDGEMENT

MATTERS
94%

First Impressions of Websites Are

D e s i g n - R e l a t e d
Key Factors
For Good First Impressions

1. Low Complexity
2. High Prototypicality*

*This means similarity to other sites ...
1

#

Contributor to Bounce*
Is Poor Interface Design

*According to a study by Stanford University
1

#

Indicator of Credibility*
Is Good Graphic Design

*According to a study by Stanford University
VISUAL APPEAL > USABILITY
In Influencing User Perception
INSPIRATIONAL IMAGES
Drive Better First Impressions
Than Any Other Factor
And First Impressions Are...

EVERYTHING
This is because of Something Called

PRIMING
prim·ing | ˈprīmiNG |
verb

1 the activation of specific memories

that influence subsequent behaviors
The First Impression
Influences Every Subsequent Interaction
A Well Designed Site

PRIMES people to have positive interactions
with your brand moving forward.
Once Someone Has Been

PRIMED
Your Job Becomes Much

EASIER
Because Priming Turns

ATTENTION
Into

INTENTION
LIKE THIS DECK?
GET IN TOUCH!
ign

pa
am
l CSlideshares...
ai
Also Check Out Some of Our Other
Em
ve
ti
uc
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aS
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Why Design Matters

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A major misconception in business is that design should be an afterthought. The (flawed) thinking is that design is not tied to the bottom line, so therefore it should take a back seat to other consideration. We believe the opposite to be true.

Design should be a primary consideration for any business, because it is directly tied to the bottom line. This is a presentation about why design matters.

Published in: Design, Technology, Business
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Transcript of "Why Design Matters"

  1. 1. WHY DESIGN MATTERS How Good Design Affects Conversions
  2. 2. DESIGN IS ALL ABOUT THE. . . TITTLE BAR SHOULDER BOWL ASCENDER
  3. 3. “Good design is good business.” Thomas J. Watson CEO of IBM from 1914-1956
  4. 4. th 1/20 of a second Time it takes a user to determine if they like a site’s design or not.
  5. 5. THIS SNAP JUDGEMENT determines whether or not a customer will: TRUST your site LIKE your brand BUY your product
  6. 6. THIS SNAP JUDGEMENT MATTERS
  7. 7. 94% First Impressions of Websites Are D e s i g n - R e l a t e d
  8. 8. Key Factors For Good First Impressions 1. Low Complexity 2. High Prototypicality* *This means similarity to other sites in its category
  9. 9. 1 # Contributor to Bounce* Is Poor Interface Design *According to a study by Stanford University
  10. 10. 1 # Indicator of Credibility* Is Good Graphic Design *According to a study by Stanford University
  11. 11. VISUAL APPEAL > USABILITY In Influencing User Perception
  12. 12. INSPIRATIONAL IMAGES Drive Better First Impressions Than Any Other Factor
  13. 13. And First Impressions Are... EVERYTHING
  14. 14. This is because of Something Called PRIMING
  15. 15. prim·ing | ˈprīmiNG | verb 1 the activation of specific memories that influence subsequent behaviors
  16. 16. The First Impression Influences Every Subsequent Interaction
  17. 17. A Well Designed Site PRIMES people to have positive interactions with your brand moving forward.
  18. 18. Once Someone Has Been PRIMED Your Job Becomes Much EASIER
  19. 19. Because Priming Turns ATTENTION Into INTENTION
  20. 20. LIKE THIS DECK? GET IN TOUCH! ign pa am l CSlideshares... ai Also Check Out Some of Our Other Em ve ti uc ed + = aS ng ti rea rC fo ps Ti And Follow Us For More Great Content 646.374.8771 | sales@group8a.com | group8a.com 113 Group 8A MARKETING MATH The Greatest Missed Opportunity of the Century! COMING SOON!
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