There is an intended behavior we want to
We have no direct control over user behavior.
Design gives us means to control the
contextual environment and evaluate the
“Customers don’t care about your solution.
They care about their problems.”
First Touchpoint Experience
Customers are increasingly using the
web as ﬁrst touchpoint.
First impressions are 94% design
related; positive ﬁrst impressions lead
to higher satisfaction.
“Powers of 10”
0.1sec: Form ﬁrst impression about a website.
1sec: Stay focused on their current train of thought.
10sec: Often leave the website.
1min: Able to complete simple task.
10min: Long visit to a website.
Starting Point of Journey
First thing read for customers to search
for speciﬁc solution to their problem.
Big Picture Hypothesis = Solution Hypothesis = Value Proposition
How does your product or service
beneﬁt the customer?
Image high-lighting product and
conveys happy customer experience.
Social networks to establish credibility
and trust by building multitouchpoints.
Solicit one clear action that tests your
Total number and ratio of early adaptors, interests, etc.
Questions to be answered
Who is this for?
How long will this take?
What should I do next?
Where should I go next?
How should I do it?
Build the right ‘it’ before build ‘it’ right.
Make An Assumption of Your Customers
Name and Picture
What does the persona look like? What’s the persona’s name?
What are the persona’s relevant characteristics?
Need and Pain
Why the persona want to use the product ?
Don’t blow it
The headline is everything and will probably
have the biggest impact on conversions—A/B
Split Test the Headline.
Don’t speak about your product or function,
speak about your vision.
Don’t be lazy about the page design.
Polish = Credibility.
People don’t read. Keep copy clear & concise.
Memorable Landing Page
Makes you feel…
Helps you do…
Says about your…
First Impressions Matter:
LeanUX Design of Landing Page