5. Are excited buyers for
new products & services
Provide word of mouth
marketing support
Act as a test market for
new ideas
Have passion &
excitement for your
brand
The Value of a Loyal AudienceLoyal Audiences..
6. VISION & MOTIVATION
Tweet @GreenleafBookGr @JackieHuba #ideasthrive
Audience Definition
Who COULD be part of your audience?
Who IS MOST LIKELY be part of your audience?
Who LOVES what you do?
8. VISION & MOTIVATION
How do you learn more about your audience?
Tweet @GreenleafBookGr #ideasthrive
Research Tools
Census Data!
Secondary Research!
Paid Market Research!
Free Surveys!
In-Person Interviews!
11. A customer evangelist not only
purchases from you regularly, but
feels compelled to tell others
Customer evangelism:
12. Customer
evangelists:
Ø Passionately recommend your company to friends and colleagues
Ø Believe in the company and its people
Ø Purchase your products and services as gifts
Ø Provide unsolicited praise or suggestions of improvement
Ø Forgive occasional sub-par quality or dips in customer service
Ø Do not want to be bought; they extol your virtues freely
Ø Want to feel part of something bigger than themselves
47. VISION & MOTIVATIONLearn More
Follow us on Twitter @GreenleafBookGr!
!
Find this webinar and others on YouTube!
or at Greenleafbookgroup.com!
!
Email questions to Ajones@greenleafbookgroup.com!
!
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48. VISION & MOTIVATIONJoin Us Next Month
!
Next Month’s Topic:!
How Authors Can Drive Book Sales!
!