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Sprint & Social Media: The Million Dollar Question

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Gravity Summit
Gravity Summit

Justin Goldsborough from Sprint corporate shares how Sprint uses social media internally and externally for business. Presented at Gravity Summit UCLA

Technology
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Gravity Summit The Million Dollar Questions Justin Goldsborough Sprint Corp. Feb 25, 2009 Los Angeles
The Answer Because “they” use social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Digital Generation Important to understand impact of this generation
Sprint Space Allow employees to join the conversation
Adding value
Listen and engage Can’t afford to ignore online conversations
Listen and Engage Can’t afford to ignore online conversations
Telling the Sprint story Every employee can influence their brand’s story
Customer outreach If you saw a customer in person, would you ignore him? http://search.twitter.com
Power of WOM People trust “someone like me”
Facebook Friday Everyone can impact brand reputation
Silos The way brands communicate needs to change Traditional PR Marketing & Advertising Customer Service People and Relationships
Fears & obstacles There will always be “what ifs” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],After all those questions, ask 1 final “what if”: What if you don’t join the conversation? Isn’t that the scariest “what if” of all?

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Sprint & Social Media: The Million Dollar Question

Editor's Notes

  1. The millions dollar questions about social media: Why social media? Why blog? What has social media ever done to improve communications? Why should we waste time playing? Isn’t there work to do?