How to be present in social media? Think parenting and you will succeed!

1. Marika Siniaalto | Grapevine Media

3. You wouldn’t go to the park without planning CHECK LIST:
and preparing, would you?  goals & target group
 promise & added value
Why would you take your business to social  content plan & schedule
media without a proper plan?  planner & hours

5. If you want results you have to make cleaning CHECK LIST:
sound interesting and worthwhile.  interesting content
 good service
That’s how it’s done also in social media. You vibrant community
don’t get fans just by being there.  regular functions

7. The best way to keep things running smoothly CHECK LIST:
is to stick to the routines.  attitude & interest
 interesting stories
Routines are needed also in social media content plan & schedule
presence. Regular updates and quick response.  producer & hours

9. Kids tend to need interesting content in their CHECK LIST:
lives in order to feel happy and committed.  content plan & implementing
 tone of voice
You are the expert in your field. Serve your  current topics
audience with interesting content.  tips & instructions

11. Human being is a social animal. It stays focused CHECK LIST:
and motivated when being part of something.  ask & listen
 start interesting topics
To keep your fans and followers active ask,  take part & activate
activate and create content together.  reward activity

12. PLAN
• Themes for a year
• Channels
• Contents for next month
• Launch and other actions
• Resources
SET UP
• Profiles
• Visual elements
• Technical implementation
• Launching
PRODUCTION
• Follow the plan
• Lure and serve
• Activate and react
• Develop
• Be there!

13. CONTACT INFORMATION
Marika Siniaalto
Managing Director
marika.siniaalto@grapevine.fi
Grapevine Media Oy
www.grapevine.fi
All pics: http://www.flickr.com/photos/george_eastman_house